Originally posted on 9 Jan 2014
A blog gives you your own online space where you can tell stories about your firm, your life, you can share insights and opinions about a topic on which you have expertise, or you can inform clients/customers about your successes your firm has achieved recently. Blogging has become a pastime for some and a way to make money or enhance a business for others.
There are plenty of popular blogging platforms to help you find a solution that fits your blog’s needs.
Some of the best blogging and publishing platforms on the Internet today are covered in an article by Jack Russell last year, here. His list includes:
- WordPress: two options – wordpress.org or wordpress.com
- Blogger: blogger.com
- Tumblr: tumblr.com
- Medium: medium.com
- Svbtle: svbtle.com
- Quora: quora.com
- Postach.io: postach.io
- SETT: sett.com
- Ghost: ghost.org/features
- Squarespace: squarespace.com
- Typepad: typepad.com
- Posthaven: posthaven.com
For me, two blogging platforms stood out from the pack WordPress.com and Blogger.
Lilach Bullock, one of the leading commentators on the use of social media, says that the beauty of blogging is that anyone with an Internet connection and the ability to read and write, can do it. It’s that easy. By blogging, you can start building an online following, get more people to notice you, establish yourself as a knowledgeable person in your field, or as an expert, land a better job or even make money from it. Blogging can have some amazing advantages – but, to be honest, it also requires a lot of hard work, creativity and imagination.
Lilach is really worth following. She is a regular contributing writer to Better Business Focus, my company’s monthly business magazine. Look up Lilach and read her tips here, particularly her article: A newbie’s guide to blogging here.
Finally, I’d like to mention an interesting website I came across today: http://fiverr.com/ For only $5, you can buy quite a lot. Take a look. It could be very worthwhile.
He was a Council member of the Institute of Chartered Accountants in England and Wales from 1988 to 1996.
Martin Pollins ran his own firm based in Sussex and was the first Accountancy firm in the UK to advertise on television and Martin went on to create and launch the CharterGroup Partnership (the UK's first Accountancy network) and then LawGroup UK (one of the largest networks of lawyers in the country).
Martin started work on the Bizezia concept in 1996, developing the broad range of information resources and products over the past 18 years.
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