Calculators and Evaluators

Calculate. Evaluate. Interact.

Marketing Expertise

Indicate whether you agree or disagree with each of the following statements.

Professor Milton

Name Business Email
1. Cultural trends are unimportant to the marketing of a business.
2. To maximise the impact of a very limited marketing budget, business should try to reach the broadest number of people possible.
3. Business should strive to have a different message each time they advertise and promote their product or service.
4. Research indicates that copy is not nearly as important as other considerations like graphics and color in advertising and promotion.
5. Always limit a direct mail letter to one page in length.
6. The price I charge for my product or service has no impact on how it is perceived.
7. It is always more profitable and productive to sell products and services direct to the ultimate consumer than to use a middle-man/distributor/jobber.
8. In pricing a product/service, I need only be concerned with the price charged for similar products and services.
9. Graphics should, first and foremost, be eye-catching and attention-grabbing.
10. The timing of communications and marketing in business is simply not crucial.


Get every new post delivered to your Inbox

Join other followers: