Calculators and Evaluators Calculate. Evaluate. Interact. Marketing Expertise Indicate whether you agree or disagree with each of the following statements. Name Business Email 1. Cultural trends are unimportant to the marketing of a business. True False2. To maximise the impact of a very limited marketing budget, business should try to reach the broadest number of people possible. True False3. Business should strive to have a different message each time they advertise and promote their product or service. True False4. Research indicates that copy is not nearly as important as other considerations like graphics and color in advertising and promotion. True False5. Always limit a direct mail letter to one page in length. True False6. The price I charge for my product or service has no impact on how it is perceived. True False7. It is always more profitable and productive to sell products and services direct to the ultimate consumer than to use a middle-man/distributor/jobber. True False8. In pricing a product/service, I need only be concerned with the price charged for similar products and services. True False9. Graphics should, first and foremost, be eye-catching and attention-grabbing. True False10. The timing of communications and marketing in business is simply not crucial. True False
