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Brazil is an economic slump, but Apple and others believe in the nation’s potential
Zone(s): Brazil ¦ Sector(s): Economy, Trade
“We are Brazilians, with lots of pride and lots of love,” his blue-shirted employees sang, adapting a tune heard in stadiums and bars when the national soccer team plays.Apple is one of many foreign brands feeling the love for Brazil — even if Brazilians, mired in an economic slump, aren’t. As the country hosts this year’s World Cup and prepares for the Olympic Games in 2016, the optimism that led it to bid for the planet’s two most famous sporting events has all but evaporated.