In case you’ve never heard of Samuel Langhorne Clemens, let me say that he is better known by his pen name Mark Twain. He was an American author and humourist most noted for his novel The Adventures of Tom Sawyer (1876) and its sequel, Adventures of Huckleberry Finn (1885).
After failing at gold mining, he next turned to journalism. While a reporter, he wrote a humorous story, The Celebrated Jumping Frog of Calaveras County, which became very popular and brought nationwide attention.
He achieved great success as a writer and public speaker. His wit and satire earned praise from critics and peers, and he was a friend to presidents, artists, industrialists, and European royalty. He was lauded as the “greatest American humourist of his age,” and William Faulkner called Twain “the father of American literature.”
Twain had some insightful things to say on the matter in How to Tell a Story, which he wrote in October 1895:
“I do not claim that I can tell a story as it ought to be told. I only claim to know how a story ought to be told, for I have been almost daily in the company of the most expert storytellers for many years.
There are several kinds of stories, but only one difficult kind – the humorous. I will talk mainly about that one. The humorous story is American, the comic story is English, the witty story is French. The humorous story depends for its effect upon the manner of the telling; the comic story and the witty story upon the matter.
The humorous story may be spun out to great length, and may wander around as much as it pleases, and arrive nowhere in particular; but the comic and witty stories must be brief and end with a point. The humorous story bubbles gently along, the others burst.
The humorous story is strictly a work of art – high and delicate art – and only an artist can tell it; but no art is necessary in telling the comic and the witty story; anybody can do it. The art of telling a humorous story – understand, I mean by word of mouth, not print – was created in America, and has remained at home.
The humorous story is told gravely; the teller does his best to conceal the fact that he even dimly suspects that there is anything funny about it; but the teller of the comic story tells you beforehand that it is one of the funniest things he has ever heard, then tells it with eager delight, and is the first person to laugh when he gets through. And sometimes, if he has had good success, he is so glad and happy that he will repeat the “nub” of it and glance around from face to face, collecting applause, and then repeat it again. It is a pathetic thing to see.
Very often, of course, the rambling and disjointed humorous story finishes with a nub, point, snapper, or whatever you like to call it. Then the listener must be alert, for in many cases the teller will divert attention from that nub by dropping it in a carefully casual and indifferent way, with the pretence that he does not know it is a nub.”
You can read the full text of what Twain wrote here.
You can listen to what Twain had to say at: https://www.youtube.com/watch