Originally posted on 23 Dec 2013

There’s a vacancy at many hotels and motels that have room for a good accounting firm, according to a new report by Michael Cohn, Editor-in-Chief, AccountingToday.com.

Sageworks, a provider of private company financial information, is advising accounting firms that want to find new clients or to offer business-advisory services to existing clients to consider checking out hotel and motel owners and operators, given the industry’s recent business and financial trends.

A financial statement analysis by Sageworks indicates that privately held hotels and motels, on average, are seeing their third year of solid sales and profit growth. Net profit margins at privately held hotels and motels have turned positive in recent years, with tourism and business travel continuing to improve after the recession.

Sageworks examined private-company financial statements from the past 12 months and found that hotel and motels are generating nearly 8 percent annual growth, on average. That’s in line with growth rates in 2012 and 2011 and above the five-year average growth rate of about 4 percent. It’s also noteworthy, given that privately held companies across all industries have seen slower sales growth over the last 12 months than in 2012.

Profits among private hotels and motels, on average, are about 33 percent higher than they were in the year-earlier period, on top of 30-plus percent growth during each of 2012 and 2011. In addition to benefiting from the higher sales, profits are being helped by net profit margins that, on average, are approaching 5 percent. That is on par with the average net profit margin in 2012 and a turnaround from the 5-year average margin of negative 1 percent.  Ratios of costs (including direct labour) and other expenses (such as rent and advertising) relative to sales have been stable during the last few years, so the increased sales appear to be a major factor in the improved performance.

Liquidity ratios for private hotels and motels are stable to improving, based on Sageworks’ industry data. Quick and current ratios for the past 12 months are also above the five-year averages.

Besides the usual turnover in rooms, the hotel industry is also experiencing some turnover in investors, which may provide opportunities for accounting firms’ clients, both within and outside the hospitality industry. Blackstone Group has announced plans to hold an initial public offering of shares in its Hilton chain, and other purchase and sale transaction activity remains heated, according to industry players (even though no hot plates are allowed in the rooms). Accountants offering valuation services or succession planning may be able to assist hotel and motel owners in the current environment.

The Sageworks data looks at financial statements ending in the 12 months between December 2012 and December 2013. For additional metrics for the hotel and motel industry, or another of about 1,400 industries, at no cost, visit the Sageworks Industry Data for CPAs page. You will have to register and there is a limit on the number of reports you can download at a time but, in my view, it’s a very useful free resource for accountants.

Martin Pollins

Managing Director at One Smart Place
Martin Pollins is a Chartered Accountant and MBA with wide experience in corporate finance and business management. He has served on the boards of several companies, including those listed on the London Stock Exchange, AIM and OFEX. He is Chairman and Founder of OneSmartPlace and was a Council member of the Institute of Chartered Accountants in England and Wales from 1988 to 1996. He was managing partner of PRB Martin Pollins, based in Sussex, the first Accountancy firm to advertise on British television.He went on to create and launch the CharterGroup Partnership (the UK’s first Accountancy network) and then LawGroup UK (at the time, one of the largest networks of lawyers in the UK). In recent years, he helped to raise several £millions to fund British films such as The Da Vinci Code, Bridge of San Luis Rey, Head in the Clouds and Merchant of Venice with actors such as Charlize Theron, Robert De Niro, Al Pacino, F. Murray Abraham. Kathy Bates, Gabriel Byrne, Geraldine Chaplin, Tom Hanks, Ian McKellen, Audrey Tautou, Penélope Cruz, Steven Berkoff, Lynn Collins, Jeremy Irons, Joseph Fiennes and many more.

He has written over 700 business publications (see Glossaries at http://onesmartplace.com/resources/glossaries/) and is editor of Better Business Focus (see http://onesmartplace.com/resources/better-business-focus-magazine). His Blog, on a wide range of subjects can be found at: http://onesmartplace.com/blog/
Martin Pollins

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