Website Optimisation for International Trade

This master class will provide you with practical tools to create an effective online strategy for boosting your overseas sales and increase your international business performance online.

Learn how to reach new global customers & get ahead of your competitors by applying the latest leading-edge web techniques.

•  Discover why you should enter international markets via the web
• Find out if you are visible on the international web
• Select a model for your international web strategy that is best for your business
• Structure & design your website to attract international visitors
• Write content that is understood by customers across the globe
• Learn how to localise your website and make it multilingual
• Understand how to rank more highly on international search engines
• Plan practical steps on how to start your international web journey.

This master class will include case studies of UKTI clients who have already gained new international business through the web. You will also be able to learn from and network with other companies who are going international through the web.