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Let’s MAKE marketing magic

October 20, 2015 @ 8:00 am - October 23, 2015 @ 5:00 pm

Over the last couple of weeks we’ve unveiled our B2B Marketing Forum 2015 program. A red-hot volcano of awesome, right? (Yeah, we’re pretty excited about it, too.)

But in order to make this the best #mpb2b yet, we know we need more than 54 amazing concurrent sessions. And that’s exactly why we’re positively delighted to highlight this year’s amazing keynote presenters. Scratch that: we’re wondtacularly dancing around our virtual offices like we’re skating beneath the sparkles of a disco ball at a roller rink delighted.

Kicking off the conference will be the one and only Avinash Kaushik. Yep, you may know him as an entrepreneur, an author, and the digital marketing evangelist for Google … or maybe just as that guy who makes analytics interesting and fun (gasp! yes, it is possible!). Take it from us, he’s going to inspire you to step outside of your marketing box and realize the full potential of digital for your business.

On day two we welcome Sherry Turkle of MIT, who’s one of the smartest women we know. She’s going to blow your mind with her talk “The Power of Conversation: Preserving Human Connection in a Digital World.” Through her investigations of how conversation works in private, professional, and public life, she’s found that the new regime of always-on communication isolates us in ways that compromise innovation, collaboration, and leadership. She will make you think twice about how you use technology and how you can effect change.

And to close it all out (that means staying through Friday is an absolute must), we’ll have the witty and delightful Peter Sagal, host of NPR’s “Wait Wait … Don’t Tell Me!” Yep, you heard that correctly. And since “Wait Wait” tapes on Thursday nights Peter is flying into Boston that morning just for us (and he’s excited!). Plus: belly laughs.

Are you doing a happy dance now, too? We sure hope so.


October 20, 2015 @ 8:00 am
October 23, 2015 @ 5:00 pm


B2B Marketing Forum
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Westin Boston WaterFront
425 Summer Street
Boston, United States
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