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Imperial Business Insights – Caroline Taylor
November 26, 2015 @ 6:30 pm - 7:30 pm
We are pleased to invite you to our exclusive discussion with Caroline Taylor, Vice President Marketing, Communications & Citizenship and Chief Marketing Officer for IBM Europe.
Based in London, Caroline leads the teams responsible for all aspects of marketing, communications and citizenship for IBM throughout Europe and is an Adjunct Professor at Imperial College Business School.
“Big Data”now gives CMOs a new way to market based on insights, which help build a clearer understanding of each customer as an individual.
Caroline Taylor will outline how marketers are now positioned to make better decisions about the mix that will serve customers more completely based on needs, desire, likely next action, opinions and more. She will discuss trends in today’s data-driven marketing practice, which requires building a capability of understanding customers as individuals across millions of digital interactions and via multiple channels and platforms, particularly mobile and social.