If you’re an accountant, you will surely have heard of Ric Payne. Ric, together with Paul Dunn pretty well changed the face of the accounting profession in the 1990s through their transformational boot camps across the world.
Today, Ric runs Principa – its object is simple: Principa was created solely to turn the challenges facing the small and medium-sized business communities around the world (SMEs) into opportunities for forward thinking accounting practices and business consulting firms.
Ric has an upcoming webinar titled: Why most SMEs don’t want to invest in your business advisory services and what you can do about it.
What’s it about?
There are few, if any, SME owner-managers who would not benefit from the help of a competent external advisor and yet the vast majority of them do not accept this.
For this reason most SME advisors confront a “sales barrier” that is not only disappointing but can also be a serious waste of time.
In this webinar Ric Payne will share his insights on how to deal with the cognitive, interpersonal, motivational, and resource scarcity challenges that result in so many business people refusing help from business advisors.
Ric will draw on his personal successes and failures as a business advisor in practice and, for the past 20 years, as a coach to advisors in the accounting profession. He will complement his practical experience in selling and delivering advisory services by incorporating contemporary research findings from the behavioural and neuro-sciences that explain why there is a natural tendency for people to reject assistance, and he’ll explain how you can use this understanding to achieve dramatically better results.
Available Registration Dates
February 25, 2015, in the US & UK
Have you got the time to learn?
Don’t miss the opportunity!
If you were unable to make it to Ric’s webinar, you also have the opportunity to register to view the recording on Friday, February 27, 2015 or Wednesday March 4, 2015. To learn more, click here.
He was a Council member of the Institute of Chartered Accountants in England and Wales from 1988 to 1996.
Martin Pollins ran his own firm based in Sussex and was the first Accountancy firm in the UK to advertise on television and Martin went on to create and launch the CharterGroup Partnership (the UK's first Accountancy network) and then LawGroup UK (one of the largest networks of lawyers in the country).
Martin started work on the Bizezia concept in 1996, developing the broad range of information resources and products over the past 18 years.
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