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Websites streamline car-buying process
Zone(s): USA ¦ Sector(s): Autos, Internet
The Internet lets shoppers enter a showroom armed with the same information as a dealer, said Chantel Lenard, Ford Motor Co.’s US marketing director. Sites let buyers configure their vehicles, see what others paid, and estimate the trade-in value of their car or truck. They could even walk into a dealership with a price locked in. ‘It’s truly become an equalizer in the shopping and negotiating process,’’ Lenard said at a recent Ford event.