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UK’s ad market to overtake Germany
Zone(s): UK, Germany ¦ Sector(s): Advertising Market
[17 June 2014, CITY A.M.] By Oliver Smith: Britain’s advertising market is set to overtake Germany’s to become the world’s fourth largest, as the UK’s economy continues to recover.
Advertising revenue is on track to jump by £1bn, or 7.4 per cent, this year led by the boom in mobile advertising, according to research from Zenith Optimedia.