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Why 60% of small businesses don’t use the Cloud

Zone(s): USA and Global ¦ Sector(s): Technology
[5 June 2014, blogs.technet.com]  From the USA: Survey shows that most small businesses feel the need to keep up with technology, but many have yet to adopt the cloud.  If the estimated 28 million small businesses in the U.S. are seen as a huge driver to the national economy, why are some far more nimble and knowledgeable about new technology than others?  The Microsoft Office team put that question — and many more — to hundreds of businesses that operate with 500 or fewer employees to measure familiarity with modern technology.

The results may surprise you.  Eighty-six percent of small businesses say keeping up with technology is important to their business, but 60 percent surveyed do not use cloud technologies. The survey, commissioned by Microsoft Corp. and conducted by Ipsos Public Affairs, also said 60 percent of these smaller businesses attribute increased revenue to technology, but 10 percent are not even familiar with the cloud.

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