Originally posted on 18 Dec 2013

There’s an excellent article in The Guardian, Small Business Network explaining how SMEs can make the best use of social media.

He says that success with social media lies in the subtleties even though sometimes it gives SMEs an inferiority complex. To succeed, without the dedicated team that many large brands have working on their social media output, it can seem like an uphill struggle. However, following a few simple guidelines can soon bring results for those who are willing to put in a little time and effort to immerse their SME in the right circles of social media.

Once social media influence is gained, and built on, companies will find they are in the enviable position of having direct access to their customers, prospects, suppliers and future talent pool at the click of a mouse.

If you are an accountant advising SMEs, it’s worth reading this article (see link below) and even following the tips yourself.

More at Bizezia News here.

Facebook

This week’s announcement that Facebook will embark on what could be its next $1bn (£614m) line of business, according to analysts, with the roll out of video ads across the social network imminent, offers new opportunities to SMEs and accountants. Facebook say that the new ads will offer advertisers a way to reach its 1.1bn users with video clips in the news feed that will automatically play on desktops and mobile devices.

More at Bizezia News here.

Free Publication

If the whole concept of social media confuses you, why not ask for my publication: Social Media Glossary. It’s available free of charge. Just email me at: mpollins@bizezia.com.

Twitter

If it’s Twitter that interest you, it’s easy to attract more followers and engage the ones you have, according to Twitter themselves. All you need is an attention-grabbing Twitter profile. Here’s how to make one:

1. A picture is worth a thousand words
Upload a profile picture; a logo, image or product shot that represents your business.

2. Show your best side
Write a catchy bio that shows your personality and links to your site.

3. Add some colour
Customise your background with one of our themes, or upload your own image. Click the design tab in your settings to get started.

Learn more…

Martin Pollins

Martin Pollins

Managing Director at Bizezia
Martin Pollins is a Chartered Accountant with wide experience in corporate finance and business management. He holds a number of directorships and has served on the boards of several companies, including those listed on the London Stock Exchange, AIM and OFEX.

He was a Council member of the Institute of Chartered Accountants in England and Wales from 1988 to 1996.

Martin Pollins ran his own firm based in Sussex and was the first Accountancy firm in the UK to advertise on television and Martin went on to create and launch the CharterGroup Partnership (the UK's first Accountancy network) and then LawGroup UK (one of the largest networks of lawyers in the country).

Martin started work on the Bizezia concept in 1996, developing the broad range of information resources and products over the past 18 years.
Martin Pollins
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