It’s much better to be different than it is to be better

It’s much better to be different than it is to be better

This is a rallying cry to professionals – accountants and lawyers – who are in danger of being caught in the headlights.

cars

As business professionals, we think we have a pretty good idea of what it takes to run a successful professional practice. Attention to detail and a close eye on billing recovery rates are the benchmarks in an industry that is sadly still clutching onto the past.

Well, the bad news is that the future is here and it’s here now.

What do we really provide to our clients? An important service, certainly, but for the most part, clients only employ us because they have to. This is not a recipe for growth or optimal earnings.

We mustn’t kid ourselves that our firm has qualities that surpass anything our competitors can offer.

If you don’t believe this… Imagine for a moment a prospective client asking what makes your firm stand out from the rest. Certainly, we’d respond by saying that our fees are reasonable, that we are very approachable and knowledgeable etc. But the truth is, that if the prospect were to go to our competitor next door and ask the same question, they would get pretty much the same answer.

What does it mean?

What this means is that we don’t have an advantage at all. We are probably no better than most other firms that the prospective client meets.

To stand out from the crowd, a practice has to offer greater value than its competitors. Clients look to us to solve their problems; we are in the problem solving business, so we need to offer help and advice as well as a precise compliance service.

The nature of that advice should be wide-ranging:

  • Are our clients working as efficiently as they could be?
  • Do they have appropriate systems and processes in place?
  • Do they require additional services to make their working lives easier?

How do we do that?

By regularly reaching out to our clients with newsletters, factsheets, informative events or even the occasional lunch, we can provide the added value that will retain and grow existing clients and make us attractive to new ones.

The brilliance of the internet (and all-too often, the downfall of many firm), is that comparison between your competitors and your firm is easy and client mobility is rapid.

A strong web portfolio of resources such as blog-posts, fact-sheets, calculators and industry news helps to set one practice apart from another.

Clients don’t care about hourly rates or the processes we go through behind the scenes.


Ultimately, clients want to engage someone who is familiar with their business sector, who understands the pressures and opportunities that they face and who can be a trusted, caring adviser and friend.

At the end of the day, clients rarely complain about poor service, they vote with their feet. You want them to walk towards you rather than away.

Developing and maintaining new resources is no easy task, which is why Bizezia has developed a suite of tools that firm can access and brand for a low monthly payment.

You can start moving from the ordinary to the extraordinary by visiting onesmartplace.com/resources.

Remember these words from the wise Australian, Barry Urquhart: “It’s much better to be different than it is to be better”.

Here’s how to find the time to…

Here’s how to find the time to…

winding clock







 

Unproductivity and loss of drive can result from something nasty called decision overload.

DelanceyPlace (here) tell me that, “we live in a world with 300 exabytes of information (that’s (300 billion, billion) an amount that is rapidly expanding to ever-greater amounts from this already Brobdingnagian level. And yet the processing capacity of the conscious mind is a mere 120 bits per second. This presents a challenge to not only our processing capacity, but also our decision-making ability: Neuroscientists have discovered that productivity and loss of drive can result from decision overload.”

For the less clever clogs among my readers and those who may have forgotten, Brobdingnagian means hugely gigantic.

Click here if you don't want decision overload

You definitely don’t want decision overload. It seems obvious that making things easier is the answer. My company, BizeziaTM do just that – make things easier. I don’t want any of my readers to suffer from decision overload. What’s needed is organisation. So, to start with, here’s a book recommendation:

the organised mindThe Organized Mind: Thinking Straight in the Age of Information Overload Author: Daniel J. Levitin Publisher: Penguin Group

The author is a cognitive neuroscientist at McGill University, and this book is an ambitious attempt to bring research in neuroscience and cognitive psychology to bear on the more ordinary parts of our lives.

You can watch him on YouTube, here.

You never know, you might end up doing the really important things.

Round up

Here is my regular round-up of marketing and business promotion issues plus other interesting things over the past week. Each week, I have included a section titled Technical Stuff. Also featured from now on is a section on Employment Stuff. These provide a useful reminder of some of the stories that emerged in the last week that touch on technical and employment issues. I hope that you find them useful.

Every now and then, I include details of something on offer from BizeziaTM – for example, this is the last chance for you to buy the 2015 Budget Summary.

The very best publication on the Budget

george osborneChancellor George Osborne has chosen 18 March for his 2015 Budget. This will be the last Budget of this Parliament and is less than two months before the date of the general election.

His update on the economy, including any tax announcements, will come just weeks before Parliament breaks up ahead of campaigning for the 7 May 2015 poll.

Place your order now…
The BizeziaTM 2015 Budget Summary is offered at an amazing price. It will be published on 18 March 2015, just a few hours after the Chancellor presents his proposals to Parliament.

It’s available this week only @ £155 + VAT. That’s a ridiculous price for something that’s worth thousands.

Anyway, the offer closes this Friday at 5pm. After then, it will cost £255 + VAT.

The ICPA said glowingly of last year’s publication: “This is simply the very best publication on the Budget available anywhere”.

See what you missed from the 2014 Budget publication, click here.

You can now place your order here.

Marketing and Business Promotion and Technology

Marketing ideas from Marketing Profs

Many more marketing ideas and tips have been published by Marketing Profs.


wifiTroubleshoot and Analyze Your Mac’s Wi-FI With the Wireless Diagnostics Tool

From How to Geek: Mac computers include a Wireless Diagnostics tool that can help you speed up your Wi-Fi network and improve its signal strength. It also includes many additional tools for power users.




Click here to continue reading

This tool is useful for everyone from Mac beginners to experts, but it’s a bit hidden. It requires digging through your list of installed apps or just holding down the Option key as you click a menu.

To open this tool, hold the Option key down on your keyboard, click the Wi-fi icon on the bar at the top of your screen, and select Open Wireless Diagnostics. You can also press Command+Space and type Wireless Diagnostics to search for it.

By default, the tool opens to a simple wizard that helps you diagnose network problems. Select “Monitor my Wi-Fi connection” and click Continue to have the tool monitor your connection and attempt to detect any problems. You can also just select “Continue to summary” to see recommendations immediately.

Read more to learn more


peak productivityThe Secret to Peak Productivity (FREE eBook valued at $16.00)

From TradePub: Here’s a simple guide to reaching your personal best: in this constantly-connected, do-more-with-less world, being able to increase your productivity is a real advantage.




Click here to continue reading

Certified Professional Organizer and productivity expert Tamara Myles has developed a simple model—the Productivity Pyramid—which provides an actionable framework for anyone to achieve better results. Based on a sequence of steps leading to peak performance, the author’s easily adaptable system consists of five levels:

  • Physical Organization: from de-cluttering to filing—fool-proof strategies for handling incoming papers and ensuring information remains accessible
  • Electronic Organization: from dealing with email to electronic file management options such as cloud computing
  • Time Management: mastering the three P’s—Plan, Prioritize, and Perform
  • Activity-Goal Alignment: breaking objectives into specific, relevant, and measurable daily tasks
  • Possibility: identifying new life and business goals that will help you reach your greatest potential

By downloading this free book, you will need to agree to receive regular updates about books from AMACOM, as well as new tips from the author, Tamara Myles.

See more here


ipadHow to Quickly Type Special Characters on Any Computer, Smartphone, or Tablet

From How to Geek: Most characters you can type don’t appear on your keyboard, whether you’re using a physical keyboard or a touch one.

Here’s how you can type them on your computer or mobile device.


Click here to continue reading

You could always perform a search online to find the symbol and copy-paste it into the program you’re using, too. This is inefficient, but works for quickly inserting the occasional obscure symbol:

  • Windows: You can quickly insert special characters on Windows using Alt key codes. These require a separate numerical keypad on the right side of your keyboard, so they won’t work on most laptops. They’ll only work on desktop PCs if you have that number pad to the right of your Enter key.
  • Mac OS X: Mac OS X has its own Character Viewer, which is easier to access. In almost any application, you can click the Edit menu and select Special Characters to open it. Locate a symbol in the window and double-click it to enter it into the text field in the current application. If you use specific special characters frequently, you can add them to your Favourites list so they can be easily accessed here. The list is more organized than it is on Windows.
  • iPhone and iPad: You can type many additional characters on an iPhone or iPad’s touch keyboard by long-pressing the appropriate key. For example, to type the word “touché,” you’d type “touch,” long press the e key, and choose the é character.
  • Android: Android’s keyboard works similarly. Long-press keys on the keyboard to access related characters and symbols. For example, long-press the e to find the accented e characters. Long-press other symbols — like the currency symbol — to access additional related symbols.

Read the full article


promo marketingFREE Promo Marketing subscription

Promo Marketing is the leading publication serving the $15.6 billion promotional products industry.







Click here to continue reading

Written and edited for distributor sales professionals, Promo Marketing is dedicated to helping them increase sales.  Supplier products are showcased in a high-impact, easy-to-read format and feature topics are chosen to improve distributors’ selling opportunities.

Geographic Eligibility: USA (Print or Digital), Mexico, Selected International (Digital Only) Offered Free by: NAPCO Media

See more here


app marketingThe Complete Guide to Enterprise App Marketing

From Marketing Profs: Before the challenges of marketing an app overwhelm you, get answers to all of your important questions—from acquisition to revenue.

Framed around the app marketing cycle, The Complete Guide to Enterprise App Marketing takes a close look at David McClure’s Pirate Metrics to help educate you on developing the ideal app marketing strategy.




Click here to continue reading

With over 115 pages filled with tips, tactics and real-world examples, this ebook is an essential resource for marketers, developers, CMOs, and everyone in between.

You’ll learn:

  • How to break into the crowded app marketplace
  • Strategies for keeping users engaged
  • Tactics to win ratings and referrals
  • Opportunities to generate revenue

Download FREE here


virtual desktopsHow to Use OS X Virtual Desktops More Effectively with Keyboard Shortcuts

From How to Geek: The author says: We like having multiple virtual desktops on OS X, especially when we can supercharge them by combining them with a few simple keyboard shortcuts. So, on that note, here are some practical ways to use OS X’s virtual desktops like you mean it.


Click here to continue reading

Virtual desktops are hardly a new concept. They’ve been around for quite some time, especially on various Linux distributions, and now more recently, they’ve been added to Windows 10.

Apple’s own take on virtual desktops Spaces, has been around since the introduction of Snow Leopard in 2009, and in the latest OS X release, Yosemite, we find it alive and well.

Out of the box, Spaces works great but it can be so much better with a few simple keyboard shortcuts. To access your Spaces, you can use the Mission Control button (aka F3) on your Mac’s keyboard. If you’ve no idea what we’re talking about when we say “Mission Control,” then you should definitely read the Mission Control 101 article.

Read more


11 basic Excel tricks that will change your life

From UK BusinessInsider: By Sara Silverstein: Microsoft Excel is an amazing piece of software, and even regular users might not be getting as much out of it as they can. Improve your Excel efficiency and proficiency with these basic shortcuts and functions that absolutely everyone needs to know.

Click here to continue reading

The article covers, in detail, the following shortcuts:

  1. Jump from worksheet to worksheet with Ctrl + PgDn and Ctrl + PgUp
  2. Jump to the end of a data range or the next data range with Ctrl + Arrow
  3. Add the Shift key to select data
  4. Double click to copy down
  5. Use shortcuts to quickly format value
  6. Lock cells with F4
  7. Summarize data with CountIF and SumIF
  8. Pull out the exact data you want with VLOOKUP
  9. Use & to combine text strings
  10. Clean up text with LEFT, RIGHT and LEN

Two more resources:

Read more


Twitter Social Marketing KitTwitter Social Marketing Strategy Kit

From Simply Measured: Improve your brand’s performance on Twitter and take your strategy to the next level with this four-part kit. This collection of resources is designed to help you master the channel and develop a Twitter strategy that works for your brand.

Click here to continue reading

Download the Twitter Social Marketing Strategy Kit to get:

  • The Complete Guide to Twitter Measurement (eBook)
  • The Simply Measured Q4 2014 Twitter Benchmark Report
  • How to Build a Better Twitter Calendar (Guide)
  • Must-read Twitter tactics from the Simply Measured blog

Download the kit


Pintrest4 Tools to Help Retailers Sell More With Pinterest

Found in Channel Advisor: With its high-quality images, shareable content and 70 million users, Pinterest seems like a social network made with retailers in mind. If you’re not on Pinterest yet (or even if you are), find out how to best use the site to showcase your brand and products.



Click here to continue reading

This FREE eBook will discuss how to:

  • Share products with “Pin it” buttons
  • Display product information with Rich Pins
  • Expand with the new Promoted Pins

And more!

Download here


Facebook studyBuild Better Facebook Videos by Using Insights Data

More from Simply Measured: By Kevin Shively: Videos seem to be all we hear about lately. New native videos on Twitter, enhanced video service on Snapchat, and in their Q4 2014 Earnings Call, Mark Zuckerberg announced that there are over 3 billion video views on Facebook each day.

Click here to continue reading

This number is no fluke. Facebook is putting serious weight behind native videos, which now autoplay in users’ feeds. Many marketers on Facebook have started to see more reach from videos than other media types, including photos.

While videos may be seeing more organic reach than photos, producing high-quality and relevant videos can be a much bigger task than producing photos, so many marketers are tentative to focus too much effort on this content type.

How do you ensure that your time is well spent on a Facebook video? Simple: You use your data. Facebook provides some crucial metrics that you may be overlooking when planning your videos.

Read more


Technical and Management Stuff

Latest Briefings from AccountancyAgeInsight

The latest Briefings from AccountancyAgeInsight are listed below. Click on the hyperlinks for details for each item.

Click here to continue reading

  • What can a two-tier strategy do for your bottom line?: For organisations that have multiple sites and multinational locations, the decision to upgrade or transition to a new financial management solution can be complicated. This whitepaper studies the benefits of deploying a ‘two-tier’ financial strategy and how to find the right solution. VIEW SUMMARY Company: Infor
  • 5 ways cloud security beats what you have on-premise: Cloud-based computing is often more secure than on-premise computing for businesses. It’s like elevating your security from a humble, DIY tree fort to the sophistication of Fort Knox. This white paper explores what cloud offers. VIEW SUMMARY Company: Infor
  • Outperformance: What it means and how to achieve it: Have you noticed how some organisations do better by every measure? At Investors in People, we call these organisations the Outperformers. When we redesigned our Framework for 2015, we decided to focus on them. What makes them tick? And how can others become Outperformers themselves? VIEW SUMMARY Company: Investors in People
  • How to grow your business: This short guide explains how accountancy practices are using the principles of automation, integration and collaboration to achieve sustained growth. There are links to customer case studies and two short videos. VIEW SUMMARY Company: CCH, A Wolters Kluwer Business


Knowledge of Auditor’s Bias May Be a Dangerous Thing

In CFO.com, By Matthew Heller:  Audit reviewers may be unduly influenced by preparers’ feelings about individual clients, finds recent research. Those lunches or other gatherings where audit preparers vent or enthuse about a client to accounting-firm reviewers may have a counterintuitive effect on the reviewer’s judgment, according to a new study.

Click here to continue reading

The conventional wisdom is that reviewers who are aware of a preparer’s positive or negative feelings toward a client will correct for those biases, not allowing them to influence the final audit. The reality, though, may be quite the reverse.

University of Pittsburgh researchers found in a paper published in The Accounting Review, the journal of the American Accounting Association, that a reviewer’s awareness of bias may cause them to rely more on the preparer’s judgments than they would without such awareness.

The study’s findings were derived from an online experiment involving 119 audit managers and senior managers from two Big Four accounting firms who had an average of 9.37 years of experience.

Read more


Jim CollinsLearn from the best: Jim Collins on 12 steps to taking your business from good to great

From Smart Company, By Eloise Keating: What separates the good companies from the great? This was the topic of a three-hour session with business guru Jim Collins [pictured] in Melbourne on 3 March.

Collins, the author of six books, including the best-selling book Good to Great, was a guest of the Growth Faculty’s 2015 Growth Summit, alongside Verne Harnish and Liz Wiseman.


Click here to continue reading

Read more: Nine business books you should read today

Addressing 1500 entrepreneurs and managers yesterday morning, Collins distilled 25 years of research into “what makes great enterprises tick” into 12 questions that all business owners and leaders should seek to answer. The process of answering the questions will reveal the principles leaders need to make their companies great, he said.

“It’s dangerous to study success,” Collins said. “So instead we studied the contrast between great and good and endurance and collapse … those who thrive in chaotic environments and those who it gets the better of.”

“The answer isn’t circumstances … building a great company is not primarily a matter of circumstance, it’s a matter of choice and discipline.”

But before he revealed his 12 steps, Collins walked the audience through what great leadership is.

Collins says it is common for leadership to be confused with a big personality, but most of the leaders of great companies he has come across through his research had “a charisma bypass”.

Instead, Collins defines leadership as “the art of getting people to want to do what must be done”.

“First you have to decide what must be done,” he said.

Read the full article for the 12 steps and more


8 traits of great leaders8 Traits of Incredible Leaders

From Citrix Systems UK Limited: Look at any great leader from history — in business, sport, military or any other industry — and you’ll notice a wealth of distinctive character traits, from strength and determination to intelligence and eloquence.






Click here to continue reading

But which traits are common to all great leaders? There’s no need to guess – just download this FREE eBook, where we examine eight of the most common traits of truly great leaders, from empathy to decisiveness, from vision to calmness under pressure. Learn 8 common traits of the best leaders, then how to avoid doing the things that can bring it all crashing down.

Read this free eBook to learn:

  • The domino effect of remaining calm under pressure
  • How to develop great instinct
  • How to loosen the reins on your employees

And more…

Download here


Liz WisemanFive ways to lead brilliant teams

From Smart Company: There are two types of leaders, according to author and researcher Liz Wiseman [pictured]. Some leaders encourage intelligence and creativity in their employees, creating other leaders, while others “shut down the smarts of others and waste talent and intellect”.

Speaking at the Growth Faculty’s 2015 Growth Summit in Melbourne alongside Jim Collins and Verne Harnish, Wiseman said leaders who are able to get the best out of their teams are “multipliers”, while those that do the opposite are “diminishers”.

Click here to continue reading

Named as one of the top 10 leadership thinkers in the world, Wiseman spent 17 years as an executive at software giant Oracle before switching to research and founding leadership research and development firm, the Wiseman Group. Among her recent clients are Apple, Nike, PayPal, Salesforce.com and Twitter.

Wiseman is also the author of Multipliers: How the Best Leaders Make Everyone Smarter and The Multiplier Effect: Tapping the Genius Inside Our Schools.

On Tuesday she offered 1500 entrepreneurs and business leaders insights from the research that informed both books. In her research, Wiseman studied 150 leaders to determine what the role of a leader is in creating a brilliant team and the conditions under which people do their best work.

Read the full story to find out more


FRC praises extended auditor report take-up

From AccountancyAGE, written by Chris Warmoll: The Financial Reporting council (FRC) has expressed its delight at the take-up rate and level of innovation demonstrated by the profession over the requirements for extended auditor’s reports.

Click here to continue reading

First announced in 2013, the requirements call on auditors to describe the assessed risks of material misstatement, materiality and the scope of the audit, which is beginning to shed more light and transparency on a process that had previously been described as a “black box” by investors. The profession’s watchdog hopes this trend will be converted into “improved justifiable confidence” in audit. Much of the FRC’s optimism has been gleaned from the contents of its newly published survey, Extended auditor’s reports: A review of experience in the first year.

Read more


Employment Stuff

Could your Organisation Move to an Empowerment Culture?

From Niojak.com, By Gary Cattermole who asks: What is an Empowerment Culture?

Employee empowerment is a management practice of sharing information, rewards, and power with employees so that they can take initiative and make decisions to solve problems and improve service and performance.

Click here to continue reading

Empowerment is based on the idea that giving employees skills, resources, authority, opportunity, motivation, as well holding them responsible and accountable for outcomes of their actions, will contribute to their competence and satisfaction. It essentially flips the traditional hierarchy of an organisation on its head, from a traditional ‘top down’ management structure to one where responsibility is placed with the employee.

Many organisations will have an employee engagement expert as part of the HR team, which will work with staff to increase levels of wellbeing and productivity in an organisation; and employee engagement is the first step on the road to creating an empowered culture. However, it’s a big step forward, but one that if you get right can lead to a more entrepreneurial business, which in our service-driven economy, can lead to increased profitability. But where do you start?

Read more


Acas Spring recruitment advice 03/03/2015

With Spring just around the corner, and the end of the financial year for many, you may be thinking of growing your business and recruiting your first employee or taking on more staff.

Click here to continue reading

Acas has guidance to help:

Five top tips for recruiting the right staff

  • Stand back and take a look where your business has come from and where it’s going
  • Pinpoint the key tasks of a job, and the personal qualities and make these clear when advertising
  • Advertise through at least two different channels
  • Avoid interview bias by having at least two people interviewing candidates
  • Offer the going rate for the job in your business sector

Social media in the workplace Using social media for recruitment is a growing trend as a cost-effective method to help widen your pool of candidates. Here are some tips on taking this approach.

Social media has had a huge impact on the workplace. As well as bringing great opportunities it’s also presented challenges, for example how organisations promote and control their reputation and how colleagues treat one another. It’s important to develop a policy on social media use at work view Acas social media guidance

Source


Employer’s Guide – How to Deal with a Secondment

From Advisor for Business: Secondments offer a number of benefits for employers and employees. However, employers that are considering agreeing a secondment arrangement need to be aware of the potential issues that can arise. For example, which organisation will be the individual’s employer during the secondment and what happens when the arrangement comes to an end?

Click here to continue reading

This FREE “How to” guide provides practical guidance for employers that are considering setting up a secondment arrangement. It covers:

  • The issues that can arise;
  • How to address them; and
  • Example clauses that employers can use when agreeing a secondment.

The guide is published by XpertHR, the UK’s leading online resource for employment law, HR good practice and benchmarking, bringing together everything HR professionals need to stay compliant with legislation changes, operate cost-effectively and maintain a competitive edge.

Get the guide


employee program5 Steps to launching an employee advocacy program

From amp.dynamicsignal.com: No matter how expert your marketing and PR teams are there are physical limits as to how much time they can spend on social media engagement.




Click here to continue reading

Launching an employee advocacy program is a great way to expand a company’s digital footprint and reach a wider audience.

Download this FREE eBook and learn:

  • Key elements of employee advocacy that successful programs share
  • How to target and recruit the right employees
  • Strategies to boost employee participation
  • A list of key performance indicators to follow and set goals around

Download here


Employment status review

The Office of Tax Simplification (OTS) published its report into simplifying the difficult issue of how to determine whether a worker is employed or self-employed for tax purposes.

The report lays bare the complexity of the current system with different tests for employment used for tax, employment law and pensions auto-enrolment.

Click here to continue reading

There is no definition of self-employment in law leaving businesses, individuals and HM Revenue and Customs (HMRC) to wade through case law to establish employment status. Special categorisation rules and practices help some but can create anomalies.

The consequences to employers of an incorrect decision can be significant tax and National Insurance Contributions (NICs) bills, leading many to hire contractors only through intermediaries.

John Whiting, Tax Director of the Office of Tax Simplification, said:

  • The tax system is stuck in an out-of-date mind set. In the 1950s and 1960s the distinction between employees and the classic self-employed jobbing plumber was clear and easy. Nowadays working patterns are hugely varied, freelancing is a way of life for many and that simple split doesn’t work often enough.
  • This causes uncertainty, risk and administrative burdens all round. We have heard from businesses about transactions being delayed or even abandoned due to the risk posed by employment status uncertainty.
  • This is a difficult area with no simple solutions. We identify both direct ways of simplifying things – such as streamlining definitions – and indirect ones, which would take the heat out of the issue. Some should be acted on in the short to medium term, others are promising routes to reform that warrant further work but which would mean major changes.

The OTS recommends various improvements including:

  • Better employment status guidance, in one place with more real-life examples;
  • Help for individuals and small businesses on what action a business should take, and the documentation it should have, when engaging a self-employed individual, to preclude or reduce the burden of HMRC enquiries;
  • Setting up a HMRC employment status helpline and allocating more resources to this area.

The OTS believes that HMRC’s Employment Status Indicator (ESI) tool is a valuable resource, but it needs to be expanded and protocols developed so it can be relied upon.

Read more


Truthfully, is it fair?

Truthfully, is it fair?

Here are two stories: the first is about truth and lies (and confabulation). The second is about the science of something called captivology.

Jim Carey I can't lie

Truth and Lies

In ICAEW Economia, Mike Straw, CEO of Achieve Breakthrough, argues that companies need to have a genuinely open culture about setbacks. Otherwise people will ‘edit the truth’ about how projects are faring which can have implications for financial reporting.

There’s something you may have heard about. It’s called Confabulation. It isn’t lying as such. Confabulation is distinguished from lying as there is no intent to deceive and the person is unaware the information is false. It happens when a person fills in gaps in their memory with fabrications that they, more or less, believe to be true facts.

When Max Reede in the 1997 film, Liar Liar tells his father, Fletcher (played by Jim Carrey), that his teacher told him that ‘beauty is on the inside’, he responds promptly and honestly (in his own view) that ‘this is just something ugly people say.’ Perhaps not an advisable approach for good parenting, but what if people in business always told the truth? Would this help the FD and the accountants auditing the books?

In the past year alone the truth – or lack of it – has been a key component in a number of business scandals. From Tesco allegedly falsifying profits to Apple who are being sued for misrepresenting the amount of storage on iPhones and iPads, the truth – or the bending of it – is a key issue in business today. Accounting scandals have become almost a regular feature of the news these days.

Captivology

CaptivologyFrom a book review from HarperCollins: Why are we captivated by sites like Facebook and Instagram, but couldn’t care less about MySpace? Why do some musicians grow as popular as Beyoncé, while others never make the charts? Why do some non-profits, such as Charity: Water, succeed in getting our donations, while other charities are ineffective? And why can’t anyone seem to ever get the attention of their kids?

In Captivology, Ben Parr, former editor of Mashable and cofounder of DominateFund, reveals how and why our mind pays attention to some events, ideas, or people and not others. Vividly bringing to life the stories of entrepreneurs, musicians, filmmakers, thought leaders, political strategists, magicians, and other masters of attention, Parr presents a new understanding of how attention works and identifies seven captivation triggers—techniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, fans, and even strangers. These triggers spark our brain’s attention response systems by appealing to fundamental aspects of human nature.

Combining the latest scientific research with interviews of visionaries who have successfully brought attention to their ideas, projects, and companies (Facebook’s Sheryl Sandberg, film director Steven Soderbergh, LinkedIn’s CEO Jeff Weiner, New York Times bestselling author Susan Cain, and more), Parr makes the case that you can rise above the noisy crowd and be heard—without having to shout.

Insightful and practical, Captivology will change how you tell your kids to clean their room, deliver your next presentation, convince the world to support your cause, or attract users to your product.

Captivology is published by HarperCollins £16.99: Available 3 March.

Round up

Here is my regular round-up of marketing and business promotion issues plus other interesting things over the past week. Each week, I include a section titled Technical Stuff – it provides a useful reminder of some of the stories that emerged in the last week that touch on technical issues. I hope that you find it useful.

Marketing and Business Promotion

Marketing ideas from Marketing Profs

More marketing ideas and tips have been published by Marketing Profs. Here they are:

Cash Flow Central: Free App

From Informita:  this is a FREE Mobile App available on Windows, Apple, Android, Blackberry and Kindle. Informita have designed this app to give fast and efficient link to the latest news and developments on working capital, cash flow and procurement. You will have instant access to our latest twitter and Facebook feeds, Informita’s weekly blog and quarterly newsletter so that you can be up to date on the latest developments about working capital, cash flow and procurement. This brings the latest news on working capital and procurement directly to your fingertips.

How to Access Region-Restricted Websites From Anywhere on Earth

From the clever people at How to Geek: The Internet is supposed to be a global network that links the entire world, but many websites are confined to specific countries. Unsurprisingly, piracy is higher in countries where content isn’t legally available.

These are the ways people around the world are actually accessing that geo-blocked content today. If you live outside the US, this will get you a lot — and even US residents might want to access BBC iPlayer or a similar service sometimes.

Hola is one of the most popular ways to access geo-blocked websites, and there’s no sense in ignoring that. This is primarily because it’s free and easy-to-install. Hola, formerly known as “Hola Unblocker” and now known as “Hola Better Internet,” is available in a variety of forms. It offers browser extensions for Chrome and Firefox, and these can be easily installed with a few clicks. After, just click the Hola icon on your browser’s toolbar and select a country. It’ll route your browsing activity through IP addresses in that country. This means you can access the US Netflix library from your current country, or the UK-based BBC iPlayer website from USA, for example.

Are you ready for it? Apple Watch will replace your car keys, says Tim Cook

In the Telegraph: In an exclusive interview: The Apple chief executive Tim Cook reveals to Allister Heath how the revolutionary features in the company’s smartwatch could forever alter our daily lives.

Like millions of people, Tim Cook stopped wearing a watch a while back. The Apple boss no longer needed one: his iPhone told the time just fine. There was just one problem, as he readily acknowledges in his interview with The Telegraph: glancing at one’s wrist can be a very useful way to find out information. It is less rude and less intrusive.

So Apple now wants to pull off something that no company has ever managed before: it wants to reverse a cultural trend that it had created itself. It wants us to start wearing a watch again.

The big event on 9 March will showcase the Apple Watch; and it will be launched to consumers in April. Cook, needless to say, is already wearing his new Apple Watch. He couldn’t even contemplate living without it anymore, he says.

“I’m now so used to getting all my notifications and all my messages,” he says. “It’s so incredible just to do this.”

A 10-Step Blueprint to Content Marketing Success

From NewsCred: The Content Marketing Institute recently surveyed B2B marketers and learned that:

  • 93% of marketers use content marketing.
  • Brands were 36% more confident about the ROI of content marketing last year than they were in the year before.
  • 58% of content marketers plan to increase their budgets to create more content over the next year.
  • 73% of marketers were producing more content at the end of 2013 than they were the year prior.

This FREE blueprint will breakdown the tactics you need to create quality content at scale:

  • Idea Generation: What types of content should my company create?
  • Sourcing Talent and Content: How do I find writers and manage content creation?
  • Workflow Management: How do I keep everything organized?
  • Impact Analysis: How do I measure successes and identify areas for improvement?

Samsung unveils curved screen Galaxy S6 smartphone

In CITY A.M.: Samsung has unveiled two flagship Galaxy S6 smartphones in Barcelona marking the start of this year’s Mobile World Congress. The S6 and its curved screen sibling, the S6 Edge, are the South Korean conglomerate’s latest attempt to restore growth to its smartphone division, which has seen margins and profits erode in the face of competition.

The S6, which also comes in a curved glass S6 Edge version, boasts an even thinner body than its predecessor the S5, built-in wireless charging compatible with the charging pads being rolled out by McDonalds and Starbucks, and Samsung Pay, a mobile payments system launching in the US this summer to rival Apple Pay.

How to attract customers after a Google search engine penalty

Read on 123-Reg: By Will Stevens who asks – How much of your website traffic comes from Google? What would happen if that source of potential customers were to dry up overnight? Would your business be able to cope if your search engine rankings suddenly plummeted? Maybe they already have and you’re wondering where your next customer is going to come from.

If your site has been penalised by Google, or you’re worried that a penalty might be heading your way at some point in the future, it’s important that you start attracting visitors from sources other than organic search. If you’re unsure as to whether your site has been penalised by Google, then this guide will help you find out. It will also tell you how you can get on the road to recovery.

Unfortunately, recovering from a penalty can be a long process. So while you’re working on getting a penalty removed, here are five ways to attract traffic and potential customers. If you were attracting most of your customers through organic search before you were penalised, these alternative channels could be what you need to keep the sales coming in.

And remember, even if you haven’t been penalised, it’s never a good idea to be overly reliant on one source of traffic. Adopting these methods before something happens to your search rankings could save you a lot of trouble if your site does one day fall out of favour with Google.

3 Principles Of Storytelling You Can Learn From Kevin Spacey + House Of Cards

From NewsCred Blog, By Chase Neinken: It is no secret that storytelling has become the pinnacle practice of 2015. So what can content marketers learn from some of the best stories going right now?

Looking ahead to a new “House of Cards” release on Netflix, the author began to think about the parallels between content marketing and traditional media (in this case television). In Kevin Spacey’s keynote from Content Marketing World 2014, he told a half hour story about the importance of storytelling using his own career as a vehicle and the stories of the actors he’s played along the way as the gasoline. I distinctly remember this being one of the most #meta speeches the author has ever heard.

So what advice does Francis Underwood have to dish on storytelling? Spacey recommends that before you even begin, it’s important to ask yourself, “What story do you want to tell?” He suggests that everything will fall in line “if you start with what the result is going to be.”

“Ubuntu Linux Toolbox: A $29.99 Value, FREE For a Limited Time!”

FREE from Wiley: This book will prepare you with a host of updated tools for today’s environment, as well as expanded coverage so you can confidently start using Ubuntu today.

As a longstanding bestseller, Ubuntu Linux Toolbox has taught you how to get the most out Ubuntu, the world’s most popular Linux distribution. With this anticipated new edition, Christopher Negus returns with a host of new and expanded coverage on tools for managing file systems, ways to connect to networks, techniques for securing Ubuntu systems, and a look at the latest Long Term Support (LTS) release of Ubuntu, all aimed at getting you up and running with Ubuntu Linux quickly.

  • Covers installation, configuration, shell primer, the desktop, administrations, servers, and security
  • Delves into coverage of popular applications for the web, productivity suites, and e-mail
  • Highlights setting up a server (Apache, Samba, CUPS)
  • Boasts a handy trim size so that you can take it with you on the go

Mac OS X Isn’t Safe Anymore: The Crapware / Malware Epidemic Has Begun

Mac OS X users like to make fun of Windows users as the only ones that have a malware problem. But that’s simply not true anymore, and the problem has increased dramatically in the last few months.

This article exposes the truth about what’s really going on, and hopefully warn people about the impending doom.

Since it is actually Unix under the hood, OS X has some native protection against the worst types of viruses. But the problem these days isn’t viruses that completely break your computer, it’s spyware, crapware, and adware that sneaks onto your computer, hijacks your browser, inserts ads, and tracks what you are looking at. And much of it is legal, because you get tricked into clicking the wrong thing during an installer.

Finding your PC’s Windows Product Key to reinstall Windows

From How to Geek: You’ll need a unique product key to reinstall Windows on your PC. This is more confusing than it sounds — you may not be able to re-use the key your computer’s manufacturer used.

Reinstalling Windows often feels necessary, especially on new PCs that come packed with bloatware. You can legally download Windows 7, 8, and 8.1 installation media directly from Microsoft.

Three Places You Might Find the Key:

  • Stored in software on your PC: When you (or your PC manufacturer) installs Windows, Windows stores its product key in the registry. You can extract this product key, and — often — enter it when reinstalling Windows on your PC. Crucially, you’ll need to grab it from your operating system before you begin reinstalling Windows or it could be deleted if you format your hard drive.
  • Printed on a sticker: Some PCs use a technology called “System Locked Pre-installation,” or SLP. If your PC uses this, the product key on your PC — the one stored in the registry, and the one key-viewer applications display — will be different from the actual key your PC needs. The actual key is on a certificate of authenticity (COA) sticker on your PC or its power supply. The one in the registry and key-viewer application is a red herring. This system was common for Windows 7 PCs.
  • Embedded in your PC’s UEFI firmware: Many newer PCs that come with Windows 8 use a new method. The key for the version of Windows the PC comes with is stored in the computer’s UEFI firmware or BIOS. You don’t even need to know it — assuming you’re installing the same edition of Windows the PC came with, it should automatically activate and work without you needing to enter a key. It’ll all happen automatically.

Be sure to use the same version and edition of Windows the computer came with. In other words, if it came with Windows 7 Home Premium, you can’t install Windows 7 Professional.

Get your cash flow back on track with a free SmartCompany eBook

From missing payments, juggling credit cards, loans, mortgages, telephone and internet bills, cash flow is the issue most likely to influence a business’s operations. Even the most successful of SMEs can struggle.

Future business growth hinges on your ability to resolve these issues – luckily there are some easy steps you can take.

The latest SmartCompany eBook, Payment systems made simple – how to get cash flowing in your SME, brings to light the difficulty that companies face in regulating their cash flow and offers up strategic tips for your peace of mind.

In this free eBook, brought to you in partnership with Ezidebit, you’ll learn about:

  • Managing recurring payments;
  • How BPAY can help to cure your cash flow;
  • Tips for eCommerce online payments;
  • Payments in the cloud;
  • Data compliance;
  • A mobile payment strategy, and much more.
Download [use postcode 4160]

Work-Life Balance For Dummies eBook (a $21.99 value) FREE until 3/7!

From Wiley: Work-Life Balance for Dummies offers readers advice and simple strategies to achieve more balance whatever their situation.

A survey conducted by Universum Communication found that work-life balance is No.1 on the list of short-term career goals amongst professionals. But while work-life balance is an increasingly popular term, many of us are still unsure about how to achieve it, or lack the confidence to approach employers to negotiate flexible working hours.

Discover how to:

  • Work out your priorities
  • Put off procrastination and improve your time management
  • Move your boss towards work-life balance
  • Cast your net wider and change jobs and employers
  • Plan a relocation

Download the Essentials of IT Management Kit

From TradePub: Download this kit to learn everything you need to know about IT Management. The Essentials of IT Management Kit Edition brings together the latest in information, coverage of important developments, and expert commentary to help with your IT Management related decisions.

The Essentials of IT Management Kit Edition, brings together the latest in information, coverage of important developments, and expert commentary to help with your IT Management related decisions.

The following kit contents will help you get the most out of your IT Management research:

  • Executive Guide: Harnessing the Power of Enterprise Social Collaboration
  • How Will Mobility Change The Face Of Videoconferencing?
  • When Cloud Makes Sense
  • The 10 ‘Must Haves’ for Secure Enterprise Mobility Management

Offered Free by: TradePub

3 easy ways to improve your efficiency

Found in Business Matters: Most people who we think are working hard are mismanaging their time.

When it comes to many of the people who we think are hardworking, we’re really just misinformed, says Inc. For instance, it is a common thought that people who work late are hardworking. Why? Because the assumption is that they have so much work to do that they must burn the midnight oil to get it done. Another example is when we see people who always seem like they are busy all the time. Again, they have taken on so much work that they must work all the time.

In truth, most of these “hard workers” are just inefficient. Look closely and you’ll see they use these methods to produce the same results as everybody else. And while it can be argued that these people are disciplined because of their work ethic, more of a focus should be put on productivity. And to produce more results, you don’t have to work longer, just smarter.

This article provides some easy ways to do this that most people don’t take advantage of. Start using these strategies today and watch your daily output increase significantly.

Technical Stuff:

Latest Briefings from AccountancyAgeInsight

The latest Briefings from AccountancyAgeInsight are listed below. Click on the hyperlinks for details for each item.

  • 2014/15 Tax Planning for Non-UK Domiciled Individuals: After more than 200 years of development, the UK tax regime remains generous to those who are resident but not domiciled in the UK. With care and good planning, you can have tax-free access to your funds that might otherwise be taxed up to 45%. Download this guide to find out more. View summary Company: Buzzacott
  • Tax Newsletter February 2015: Welcome to the first Kreston Reeves Tax Newsletter, this month we bring our readers valuable tax year end planning tips, important news for homeowners in the UK and overseas and some particularly good news for property owners in France. View summary Company: Kreston Reeves
  • The Twilight World of Lawless VAT: CCH have identified a worrying trend – HMRC’s cavalier attitude to the letter of the law. Glyn Edwards, Senior VAT Consultant, reports on recent examples of how HMRC behaves as if the law only applies against taxpayers and can be disregarded when it suits the Department. View summary Company: CCH, A Wolters Kluwer Business
  • Associated companies – prior to 1 April 2015: The existence of associated companies means that the corporation tax limits of £1.5m and £300,000 are divided equally among associated companies. With the unification of corporation tax rates, this guidance note discusses the current associated companies’ rules which apply until April 2015. View summary Company: Tolley
  • UHY Financial Planning review – Spring 2015: The review is intended to give insights into the current financial landscape, highlighting topical and timely issues that could affect you, your business and your financial arrangements. View summary  Company: UHY Hacker Young Group
  • Accountants for business: Reporting risk: This report examines how the quality and value of risk reporting can be improved. It reviews current practice in risk reporting, the barriers to better risk reporting, the wishes of users, and the concerns of preparers. View summary Company: ACCA
  • Year-end tax planner 2014-15: As the end of the financial year approaches, taxpayers should review their financial, business and tax arrangements. This Year End Tax-Planner provides useful planning suggestions. View summary Company: Saffery Champness
  • Back to Happiness ‐ The Life of a Business Owner: Haines Watts’ latest White Paper explores the experience of being a business owner in the UK. It looks at a range of factors, from Government initiatives to whether owner-managers are managing to find a better life-work balance. View summary Company: Haines Watts
  • Ending late payment, part 1: Taking stock: ACCA conducted a review of the widespread problem of late payment. Ending Late Payment, Part 1: Taking Stock combines an extensive literature review with quantitative data from ACCA’s member surveys to correctly define late payment, trace its precise origins and document its impact on the globally. View summary Company: ACCA
  • Recent IFRS standards and interpretations: This bulletin provides a high level overview of the most recently issued International Financial Reporting Standards (IFRS) and interpretations, to ensure compliance with international financial reporting requirements. View summary Company: UHY Hacker Young Group
  • FRS 102 bitesize: Dividends and distributable profits: This Financial Reporting Brief looks more closely at the impact of FRS 102 on profits available for distribution by private limited companies, with a particular focus on the transition period. View summary Company: Saffery Champness
  • Weekly tax update – February 23rd 2015: This tax update reviews recent announcements from the HMRC, including that online registration of interest for marriage allowances is open for married couples and those in civil partnerships and employers will be able to avoid penalties for delays of up to three days when filing PAYE information. View summary Company: Smith and Williamson
  • Ending late payment, part 1: Taking stock: ACCA conducted a review of the widespread problem of late payment. Ending Late Payment, Part 1: Taking Stock combines an extensive literature review with quantitative data from ACCA’s member surveys to correctly define late payment, trace its precise origins and document its impact globally. View summary Company: ACCA

Research reveals Top 10 questions new SMEs have

From ICAEW: Thousands of people have started new businesses already this year. For anyone thinking of starting a new business, there are some questions you need to know the answer for before you get going.

Research by ICAEW’s Business Advice Service has found the most frequently asked questions that people starting new businesses want answered:

  • When should I write a business plan and how do I do it?
  • How much money will I need to set up my business?
  • How can I raise the finance I need for my business plans?
  • How much should I pay myself?
  • How should I approach recruiting new staff?
  • Should I go into partnership with someone else?
  • Do I really need an office?
  • Do I have to set up a limited company?
  • What marketing and advertising should I be considering?
  • How do I find the business support and advice I need?

Accountants: Lots of letters for new financial reporting

From AccountingWEB:  iXBRL, RTI, IFRS, AE and new UK GAAP: Download this FREE new whitepaper for ‘Acronyms: Explained’ + top tips for easing the compliance burden.

The new whitepaper from IRIS reviews developments in the compliance landscape. It also includes some tips for easing what otherwise threatens to be an escalating burden on busy corporate finance professionals.

 

How not to lose everything

How not to lose everything

Did you know that anyone with access to your Mac computer can bypass your password unless you do something quite easy to stop them?

If fact, anyone can bypass and reset your password on any operating system you might be using.

It’s impossible to completely protect any computer from an attacker if they get physical access. But, unless you set up your Mac properly, it just takes a reboot and a few seconds to bypass your password — or wipe your hard drive. For all the talk about security vulnerabilities, the ability for anyone to quickly change a Mac’s password is rarely thought about. Read what you should do about it here

Passwords can be reset or bypassed on every operating system.

On Windows, Linux, and Mac OS X, it’s easy to gain access to a computer’s unencrypted files after resetting the password — the password doesn’t actually prevent access to your files.

On other devices where you can’t gain access to the files, you can still reset the device and gain access to it without knowing a password. These tricks all require physical access to the device. Read what you should do about it here

Ok, the above will probably prevent loss of data and valuable information on your computers. But, don’t miss out on the latest marketing and technical update if you want to keep your clients. They deserve your attention.

Marketing and Business Promotion

Marketing ideas from Marketing Profs

More marketing ideas and tips have been published by Marketing Profs. Here they are:

Watch out… IFAs can make big wins from apathetic accountants

In New Model Adviser on 13 February: Employer apathy and accountant complacency mean there are still huge opportunities for IFAs who can provide a fairly priced proposition to project manage auto-enrolment, writes Neil Shillito of SG Wealth Management.

IFAs are being advised that considering the sheer number of employers that will need help and the lack of good quality support available to them, there are real opportunities to get more work.

A combination of unprepared accountants, apathetic employers and national advice firms charging too much has created an opportunity for advisers who can provide a fairly priced proposition to project manage auto-enrolment duties.
Read more, here

YotaPhone 2 – From Russia with love

In Business Spectator (Australia) by Krishan Sharma: The YotaPhone 2 has to be one of the most interesting smartphones in the market.
The original YotaPhone was the first Russian-made smartphone and an engineering marvel with a LCD display on the front and a second E Ink screen on the back, similar to those found on eBook readers like Amazon’s Kindle. The new and improved YotaPhone 2 ramps up the specs, overhauls the software and introduces higher-resolution displays for both the front and back of the device.
Read more, here

12 Tricks for Typing Faster on Your iPhone or iPad’s Keyboard

Your iPhone’s keyboard offers some hidden tricks that can help you type faster. iPads offer some hidden tricks, too — did you know you can split your iPad’s keyboard and move it around the screen?
Some of these tricks are well hidden. You may never discover them until someone tells you — or you read about them in an article like this one.

Double Tap the Space Bar to Type a Full Stop
When tapping out a sentence, you tap the large space bar in between each word. When you reach the end of a sentence, you don’t have to reach for that small period (full stop) button. Just double-tap the space bar to insert a period and a space so you can start typing your next sentence.

There is much, much more…
[By the way, Chris Hoffman is a technology writer and all-around computer geek. He’s as at home using the Linux terminal as he is digging into the Windows registry. Connect with him on Google+.]
Read the full article here

29 Must-Know Terms For Every Social Media Analyst

From Unmetric: Social networks have improved their internal analytics offerings to the point where they are unrecognisable even from a year or two ago. Can you imagine working with the old Facebook Insights now that they provide a wealth of data about the health and status of your page?

Inside this FREE report:

  • Definitions of 29 essential social media terms and metrics
  • Instructions for locating these metrics
  • Bite-sized insights from industry experts

This report is for:

  • Social Media Analysts
  • Community Managers
  • Social Media Consultants
  • Account Planners / Strategists

Download this eBook to master the terminology and get your client, boss and colleagues all talking the same language. It’s the first step to getting your social media marketing on track.
Download from here

Increase inbound leads and establish your company as a thought leader

From Marketo who say that the best way to increase inbound leads and establish your company as a thought leader is by giving your audience what they want… great content!

Download the FREE Content Marketing Tactical Plan and learn step-by-step how to create an unbeatable content machine that helps you hit your goals. With an effective content marketing strategy, you’ll be able to:

  • Increase inbound leads to your website at a low cost
  • Establish yourself as a thought leader in your industry
  • Build relationships and excite influencers
  • Move leads effectively through your sales funnel
  • Enhance outbound marketing campaigns ROI

This FREE guide will help you create a successful and sustainable program to both keep your existing audience and attract new prospects.
Download from here

Simply Measured Twitter Benchmark Report Q4 2014

From Get Simply Measured: The world’s top brands are more active, are creating more effective content, and are reaching larger audiences on Twitter than ever before. This Q4 2014 benchmark report analyzed the results and tactics of the world’s top 100 brands on Twitter to provide insights into successful brand strategies and benchmarks to compare with your own brand performance.

Download this benchmark report to learn:

  • How active the world’s top brands are on Twitter
  • How engagement has outpaced activity and follower growth
  • Which tactics have fueled increased brand engagement
  • Benchmarks for comparing your brand performance

…and much more.
Download from here

Free e-book: Verizon, Kraft, and Heinz share marketing best practice

From Incite Marketing & Communications who have just released an e-Book with contributions from Chief Marketing Officers at AOL Platforms, Heinz, and McGraw-Hill (among others) on becoming more customer-centric, agile, and responsive in 2015.

The 15-page briefing covers how to:

  • Use data to create simple, smart, and connected customer experiences
  • Encourage interdepartmental collaboration and internal brand evangelism
  • Tell stories with your content to connect with consumers
  • Talk to your customer where and when they’re listening

Get your complimentary copy here

Using social media for better customer service

In Business Matters: If you know what you’re doing, social media is an easy and cost-effective way to improve your customer service, especially for small businesses.

As your company grows, you need to make sure that you are also developing a loyal customer base. The great thing about social media is that a satisfied customer has the ability to recommend your products and services to their family and friends.

If you are unsure how to approach social media, take a look at your competitors to get an idea of how other businesses do it. Then aim to do it better. This article provides the top five tips on how you can improve your social media customer service.
Read the article here

Q&A: Should you dump the billable hour?

From the Journal of Accountancy in the USA: A growing number of industry pricing experts are urging CPA firms to jettison the venerable billable hour and replace it with a fixed-pricing model, or even the more optimal model of “value pricing.”

Few public accounting topics spark as much controversy as this one. Many firms have adopted value pricing in recent years, but others have been reluctant to do so. To give additional insight into this important topic, we sat down for a series of Q&A sessions with author and consultant Ron Baker, an unabashed value-pricing champion.

These conversations give readers an in-depth look at the reasons a firm should consider switching to value pricing, and the nuts and bolts of how a switch might work. The following Q&A session, the first in the series, focuses on the reason behind making such a move.
Read this interesting article here

FREE Guide: Build A Better Social Media Strategy

From Unmetric: Discover the new intelligent social media workflow being used by the biggest brands to optimize their social content and create more user engagement than ever before. Listening and publishing tools are only half the story, learn how brands and agencies have evolved to fill in the gaps and make listening, publishing and analysis work together.

Inside this report:

  • The new intelligent social media workflow to create better content
  • The new social media platform landscape – and how to leverage it
  • How you can use Listening, Publishing & Analysis platforms together to uncover greater intelligence

The report is for:

  • Marketing VPs & CMOs
  • Brand Managers
  • Agency VPs
  • Senior Marketers

Download this FREE eBook to master the new intelligent social workflow and start leveraging the benefits today. Social media has evolved, your social team needs to use the right strategy and tools to evolve with it.
Download from here

Content collaboration for the mobile workforce

From Huddle who say that The mobile invasion is here. Business is conducted on the move – walking to work, getting on a plane, sitting at the beach. And today’s modern worker isn’t just mobile. People work in a collaborative environment creating, managing, sharing and editing documents and files.

Email, Consumer file sharing apps, SharePoint: All of these are being used to compensate for this new world — but none of them is effective for collaboration. Or secure.

What you need is the next generation of content collaboration.
More information is here

Selecting Top Mobile Developers

From Marketing Profs: As a modern marketer, you know that having your own mobile application is becoming more essential to reach and engage with your prospects and customers. But with so many challenges to creating the right user experience, picking the wrong application developer can be a disaster.

Like any project, you need the right people for the job. So, before choosing a vendor for your application, download Selecting Top Mobile Development Companies for insight to help you get started. This whitepaper will assist you in choosing a vendor by providing an understanding of the many facets of development and how they all work together to create a mobile application. Following these recommendations can mean the difference between a successful and unsuccessful app.

Download this whitepaper to learn:

  • Key questions to ask mobile developers
  • Vendor selection recommendations
  • Important development considerations

Download from here

Amazon CEO Jeff Bezos’s advice to anyone running a business

Times of India ran an interesting piece for those who want to build a successful, sustainable business: don’t ask yourself what could change in the next ten years that could affect your company. Instead, ask yourself what won’t change, and then put all your energy and effort into those things.

That’s the advice of Amazon CEO Jeff Bezos, highlighted in an interesting post about Uber’s big ambitions by venture capitalist Bill Gurley.

Bezos suggests that you should build a business strategy around the things you know are stable in time – like that customers will always prefer lower prices – and then invest heavily in ensuring you are providing those things and improving your delivery of them all the time.
Read more, here

The World’s First Robot-Staffed Hotel to Open in Japan

An interesting item found at Live Science, posted 5 February by Tanya Lewis: What if you could check into a hotel, have your luggage carried to your room and order a coffee — all with help from a team of robots?

A new hotel at a theme park in Nagasaki, Japan, hopes to make that dream a reality. The Henn-na Hotel (whose name means “strange hotel”) will be partially staffed by androids that work as reception attendants, robot waiters, cleaning staff and a cloakroom attendant, The Telegraph reported.

Developed by Japan’s Osaka University and manufactured by the Japanese robotics company Kokoro, many of the “Actroid” robots resemble a young Japanese woman. The bots will be able to speak Japanese, Chinese, Korean and English, make hand gestures, and pull off the somewhat creepy feat of mimicking eye movements, according to The Telegraph. [Super-Intelligent Machines: 7 Robotic Futures]
Read more, here

The Fundamentals of Successful Social Planning

From Simply Measured: Though many social marketers try to plan their strategy, they often do so without complete information about how their current programs are performing.

This FREE Simply Measured white paper outlines the three fundamentals of planning with social analytics, and how this process can be used to develop a complete and effective social marketing strategy.

Download this white paper to learn:

  • The theory and practice of social planning
  • How to think about planning in context with social analytics
  • Which analyses will improve your social planning
  • What to focus on during your analysis

…and much more.
Get the FREE white paper here

Men and women really do have different brains

In CITY A.M., Posted 4 February by Sarah Spickernell: The idea that male and female brains might be different is a controversial topic, but new research suggests it is an unavoidable fact of life.

Scientists at the University of Exeter and King’s College London compared male and female brain development in the womb, and found that a process called DNA methylation causes different genes to be expressed. This, they say, must lead to differences in the way men and women think, behave and respond to disease.

While it is not yet understood how these genetic changes manifest as personality differences, it paves the way for further research to take place.
Read more, here

You might also like to read my blog dated 12 February 2015: “Are you cognitively challenged?” which touches on the above and many other issues about brains and heads.

Modern Marketers Essentials Guide to Data Management

From the amazing people at Marketing Profs: As a marketer, you understand the importance of data. But without the right data to fuel your marketing activities, your communications will never get off the ground.

Download this free guide to discover how to use data to deliver targeted, personal experiences to consumers at the exact moments in the purchase process that they’re ready to buy.

The guide is FREE and is provided by Oracle Marketing Cloud. You’ll learn how to:

  • Tame the big data beast
  • Centralize data to define your best customer
  • Unify and harness the power of all your data sources

Details here

Technical Stuff:

Latest Briefings from AccountancyAgeInsight

The latest Briefings from AccountancyAgeInsight has been made available:

Summaries:

  • Mini One Stop Shop (MOSS): This article provides an overview of the recent changes in legislation regarding supplies of broadcasting, telecoms and e-services to private or non-business customers located within the EU. View summary
  • T&E Technology: Top 10 tips for buyers: Whether you’re looking to automate your travel and expense processes for the first time, update your existing system or integrate your spend management platforms, it’s a significant business change. These top 10 tips will help you get started with choosing the right solution and supplier. View summary
    Company: Spendvision
  • Preparing your practice for FRS 102 – key questions: Early preparation for the FRS 102 regime involves the financial reporting technical requirements, plus the time and cost impact on a firm’s resources and the risk involved in preparing clients for their conversion. This article highlights key questions to consider in preparation for the new FRSs. View summary
    Company: Sage Group Plc
  • Year-end tax planning 2014/15: Depending on personal circumstances, an individual may be able to take certain actions before the end of the tax year on 5 April that will reduce their income tax and/or capital gains tax liability. This article covers a few of those possible actions relevant to the tax year ending on 5 April 2015. View summary
    Company: Tolley
  • Inheritance Tax Incentive for Charitable Legacies: Individuals who give at least 10% of their net estates to charity qualify for a reduction in the rate of inheritance tax imposed on their estates. The rate can be reduced from 40% to 36%. Download this article to find out more. View summary
    Company: BDO Stoy Hayward
  • Sweeter tax planning ideas: With the tax year ending on 5 April, use the remaining few weeks to ensure that your tax position is as ‘sweet’ as possible. This guide provides advice to business owners and private clients on how to maximise tax planning ideas. View summary
    Company: Baker Tilly
  • Private Clients Quarterly Tax Digest – January edition: This Quarterly Tax Digest comprises topical news items and insights relevant to Private Clients. Topics covered: HMRC rental income; IHT – is your AIM correct; minimising losses on failed investments; tax efficient Enterprise Investment Schemes; new reporting requirements for trustees. View summary
    Company: Buzzacott
  • FRS 102 bitesize: Goodwill: This Financial Reporting Brief looks more closely at goodwill, whether arising on consolidation or as purchased goodwill in a standalone entity. Goodwill is covered in FRS 102 Section 19 Business Combinations and Goodwill. View summary
    Company: Saffery Champness
  • Global transfer pricing guide 2015: This guide has been developed to provide an easy reference for finance and tax specialists within multi-national companies or those considering cross border ventures. It presents the relevant rules and legislation in each country including pricing methods, documentation requirements and penalties. View summary
    Company: UHY Hacker Young Group
  • VAT Update: January 2015: The January issue of VAT Update, looks at two topics, prompt payment discounts and sporting services supplied by clubs to non-members. View summary
    Company: Saffery Champness
  • Streamlining and Securing Client Communication: Accountants are in a trusted position; handling sensitive personal information for their clients on a daily basis and legally are obliged to protect their clients’ data. This paper studies how accountants can use a document portal to ensure secure client communication and data protection compliance. View summary
    Company: Lindenhouse
  • Preparing your practice for FRS 102: FRS 102 is being referred to as the most significant change in financial reporting for a generation. This whitepaper considers some of the main issues that practitioners need to consider in preparing for this significant change in financial reporting. View summary
    Company: Sage Group Plc
  • Key Changes to UK GAAP: This article outlines some of the more notable differences between UK GAAP and FRS 102. FRS 102 requires more financial instruments to be recognised on the balance sheet and the treatment of fair value fluctuations for investment property are also accounted for differently under FRS 102. View summary
    Company: Sage Group Plc
  • Taxes made easy 2014/15: Download this whitepaper for practical tax tips to guide you through the tax system and help you plan to minimise your liability. Areas covered: running a business; disposals and capital gains tax; tax and your investments; property matters; preserving the inheritance; working for others. View summary
    Company: Haines Watts

How To Lead Your Organisation Strategically

Found at Advisors For Business: Strategic Leadership is the focus of The Director as Strategic Leader programme at Cranfield School of Management. During this inspirational programme you will explore the different perspectives and approaches strategic leaders use to make sense of the complexity and dynamics of corporate governance, the needs of their organisations and their personal resources.

Delivered by highly regarded experts in their field, this programme will provide knowledge and experiences on how to manage the conflicting demands of different stakeholder groups. Key themes and topics include ensuring internationalisation, board composition and dealing with corruption and legislation.
More information is here

New company and LLP name rules are now in force

A reminder that new rules affecting company names came into force on 31 January 2015.

The regulations concerned are:

  • The Company, Limited Liability Partnership and Business (Sensitive Words and Expressions) Regulations 2014
  • The Company, Limited Liability Partnership and Business (Names and Trading Disclosures) Regulations 2014

Main changes

  • Fewer words are now disregarded for the purposes of deciding whether one name is the ‘same as’ another on the register to allow more choice and make name swaps within groups of companies easier.
  • Updates to the list of permitted characters, signs, symbols and punctuation to include accents and other diacritical marks.
  • Amendments to the list of expressions to be disregarded for the purposes of ‘same as’ (including their Welsh equivalents).
  • The list of words and expressions now disregarded includes where they are used with brackets, meaning a name which was previously not the ‘same as’ because of the inclusion of brackets is now treated as ‘same as’.
  • Widening of the ‘same as’ consent provision now makes it easier for companies in the same group to grant permission to register a proposed name.
  • Amendments to trading disclosure requirements now means that any company located in an office or other location occupied by 6 or more companies may make its registered name available for inspection on a register.
  • There a fewer ‘sensitive’ words and expressions.

FREE Pensions’ factsheet

From Hargreaves Lansdown: In less than 8 week’s time, new pension freedoms take effect. Up to 18 million people will be affected.

This free factsheet from Hargreaves Lansdown tells you what you need to know, whether you’re retiring soon, building a retirement fund or even considering starting a pension, or more importantly if you are advising clients doing these things.
Download your FREE factsheet here.

Auto Enrolment:

Two items from CCH on Auto Enrolment:

  • 5 Steps to Bureau Success

With 45,000 employers set to stage in 2015, many will look to their bookkeeper, accountant or payroll advisor for help and advice. Somehow, only 67% of accountants say they know a lot about Auto Enrolment.

Discover how the right payroll solution will empower you to improve profit margins and increase the turnaround of clients. In just 5 simple steps you can make sure that your Auto Enrolment service offering will be a profitable one.
Download Free Guide here

  • Auto Enrolment Webinars

To learn more about how you can make a profit from Auto Enrolment, why not attend a free webinar? BrightPay is hosting a series of free Auto Enrolment Webinars specifically designed for bookkeepers, accountants and payroll advisors to make it easier to help clients with their new obligations. The webinar series will run this February & March and will include a number of guest speakers from the accounting and payroll industry.
Register here

Amateur Sports Clubs: Moving the [Tax] Goalposts

In CCH-Info: Paul Davies provides an overview of the principal rule changes affecting Community Amateur Sports Clubs (CASCs) and highlights some of the issues club officials and their advisors will soon need to address.

HMRC are moving the goalposts for Community Amateur Sports Clubs (CASCs) and many will need to take action as a consequence. At best, record-keeping obligations are likely to increase. At worst, clubs may need to change the entity through which certain fund raising activity is conducted if existing tax benefits are to be preserved. So whether clubs are already registered, or just contemplating a registration, officials and their advisors would do well to start planning their next move now.

The proposals follow a detailed consultation throughout the summer of 2013 and the publication of draft secondary legislation on 9 October 2014 for a further review period. Reponses to the consultation were published by HMRC on 18 December 2014. As enabling powers have already been enacted, the regulations are likely to be laid no later than 1 April 2015 if all goes to plan. This article provides an overview of the principal rule changes and highlights some of the issues club officials and their advisors will soon need to address.
Read full article, here

HMRC plan to scrap £100 fines for late tax returns

In the Daily Telegraph: Posted 7 February, by Tim Ross, senior political correspondent: The Government’s £100 fine for late tax returns could be scrapped for hundreds of thousands of people who return the forms “a day or two” late. Hundreds of thousands of people will no longer be hit with £100 fines for failing to complete their income tax returns on time, under radical government plans.

HM Revenue & Customs has admitted that its penalties regime may be too rigid, and is drawing up proposals to end fines for taxpayers who miss the deadline “by a day or two”.

New rules outlined for public consultation could see people who owe the government tax charged higher interest rates on their debts to encourage them to pay sooner, instead of being hit with automatic fines.

A system of penalty points – similar to motoring offences – could also be introduced so that financial sanctions apply only to people who persistently fail to pay their tax bills.

  • The plan, which will be open for public comments until May, comes after figures showed 890,000 people missed the January 31 deadline for completing their income tax self-assessments last week. They now face an escalating scale of penalties, starting with an automatic £100 fine.

Read more, here

How to register a Charity

This information, published by the Charity Commission on 2 February 2015, explains how to register your charity once it has been set up, what you need before you start your application and what happens after you apply.

When to apply to register your charity
Usually, you must register with the Charity Commission if your charity is based in England or Wales and has over £5,000 income per year.
If your charity is a charitable incorporated organisation (CIO) it must register whatever its income.

Only apply to register your charity once it’s set up. This means you have:

Read more, here

Are you cognitively challenged?

Are you cognitively challenged?

I’m not sure why, but there’s a lot written about them. I’m talking about brains (and heads). They’re everywhere. I’ve got one and so do you. Here are a few stories that caught my attention. They don’t have anything directly to do with my businesses – Bizezia and OneSmartPlace – but see if you find them interesting anyway.

Cognative

New Brain Cells… don’t lose them!

Every day, the excellent Delanceyplace send me a snippet from a book. I was reading an email from them the other day which mentioned something about brain cells. What caught my eye was: ‘How to Save New Brain Cells’ by Tracey J. Shors written in the Scientific American magazine in March 2009 (pages 47-8) .

Apparently, the brain can grow new neurons but these disappear unless cognitively challenged. The book says: “Fresh neurons arise in the brain every day … Recent work, albeit mostly in rats, indicates that learning enhances the survival of new neurons in the adult brain. And the more engaging and challenging the problem, the greater the number of neurons that stick around. These neurons are then presumably available to aid in situations that tax the mind. It seems, then, that a mental workout can buff up the brain, much as physical exercise builds up the body…”

Don’t think that brain development is reserved for young developing minds. Apparently new brain cells can develop in adults too but are not generated by clockwork. Brain cell production can be enhanced by exercise but retarded by alcohol consumption.  The bad news is that whilst exercise can help to produce new brain cells they don’t always stick around and disappear. The article’s author has an answer. She says: “From our work in rats, the answer seems to be: they [the new cells] are made ‘just in case.’ If the animals are cognitively challenged, the cells will linger. If not, they will fade away.”

Viva La Difference

Last week, I read in City A.M. an article by Sarah Spickernell titled: Men and women really do have different brains. The idea that male and female brains might be different is a controversial topic, but new research suggests it is an unavoidable fact of life. The author says that scientists at the University of Exeter and King’s College London compared male and female brain development in the womb, and found that a process called DNA methylation causes different genes to be expressed.  This, they say, must lead to differences in the way men and women think, behave and respond to disease.

While it is not yet understood how these genetic changes manifest as personality differences, it paves the way for further research to take place.

Three brains are better than one

According to Karen Armstrong in Fields of Blood, each of us has three “brains”: A Survival Brain, An Emotional Brain and a Thinking Brain. Each has conflicting needs and priorities, and thus together they have a complex and uneasy coexistence:

Ms Armstrong writes: “Each of us has not one but three brains that coexist uneasily. In the deepest recess of our grey matter we have an ‘old brain’ that we inherited from the reptiles that struggled out of the primal slime 500 million years ago. Intent on their own survival, with absolutely no altruistic impulses, these creatures were solely motivated by mechanisms urging them to feed, fight, flee (when necessary), and reproduce. Those best equipped to compete mercilessly for food, ward off any threat, dominate territory, and seek safety naturally passed along their genes, so these self-centred impulses could only intensify. But sometime after mammals appeared, they evolved what neuroscientists call the limbic system, perhaps about 120 million years ago. Formed over the core brain derived from the reptiles, the limbic system motivated all sorts of new behaviours, including the protection and nurture of young as well as the formation of alliances with other individuals that were invaluable in the struggle to survive. And so, for the first time, sentient beings possessed the capacity to cherish and care for creatures other than themselves.” Read more here.

Ants

Two heads are better than one but five thousand heads are better than one…

We’ve all heard the notion that two heads are better than one, meaning that two people may be able to solve a problem that is beyond the ability of only one person. It sometimes comes as “a problem shared, is a problem halved.”

Forgive ye olde English spelling from the 16th Century, but the two heads proverb is found in John Heywood’s “A dialogue conteinyng the nomber in effect of all the prouerbes in the Englishe tongue”, 1546, which said:

Some heades haue taken two headis better then one, but ten heads without wit, I wene as good none.

But here’s something very interesting, according to Barbara Moran, five thousand heads are better than one. Her story is about ants. She says: Humans are linked with ants in ways both surprising and profound. Humans, as you may have guessed, are the other dominant social organism on the planet. Both ants and humans divide labour and form complex social networks. Both work in groups to accomplish tasks—leaf nests, Mayan temples—that no individual could complete alone. Both raise children in families. Both use the same class of neurotransmitters—“biogenic amines” like dopamine and serotonin—to govern behaviour. We both go to war.” Read her really interesting article here.

Why did you choose the job you’re in?

Why did you choose the job you’re in?

We’re all different but what motivated you to choose your line of work?

A recent survey by the University of Law found that nearly half (49%) of prospective solicitors said that they wanted to become lawyers so that they could help people. And some 61% of aspiring barristers said the same thing.

According to the US Bureau of Labor Statistics, an accountant should be a detailed-oriented, analytical thinker with good communication and organisational skills.

I don’t personally know all of the tens of thousands of you who receive my weekly bulletin. But I’m willing to bet that a desire to help people is a key element of what drives you on. Or it should be.

How badly do you handle your phones?

I was interested to read about how badly accountants handle their phones. Last Friday, Chis Warmoll wrote in AccountancyAGE that although accountants may be good with the numbers and making sense of “Gordian tax knots”, their telephone manner is leaving their clients less than satisfied, a new survey has shown – less than a quarter (22%) of the 1,000 British consumers quizzed in the survey, are happy with the way accountancy firms handle their phone calls. This is much the same as Arthur Daley-esque car dealers (21%) but on a par across all British businesses at 23%.

Now, perhaps this is a bit controversial but I’m willing to bet that lawyers aren’t all that good at handling phone calls either. Strangely, dentists are pretty good at it – whether it’s a phone or a drill, they do it well.

You could handle your telephone better couldn’t you?

To help, why not ask for our free publication: ‘Using your Telephone’s Full Potential‘ – more information here.

Are KPMG after your clients?

A few weeks ago, I blogged about KPMG stealing all your clients. Well, I didn’t mean “stealing” in an unprofessional or illegal way, but offering something which your clients might find more appealing than your current offering.  A torrent of defiance and disbelief has been unleashed by accountancy practices across the UK after KPMG’s recent vow to disrupt and dominate the SME market by telling small businesses “you can pay us the same as your current accountant, but we’ll give you more”.

The Big Four firm plans to take on high-street accountants and the mid-tier accountancy firms focusing predominantly on the SME market. It follows KPMG’s £40m investment in its enterprise programme, which includes subscription-based cloud accountancy support for small businesses.


Here is my regular round-up of marketing and business promotion issues plus other interesting things over the past week:

Marketing and Business Promotion

Marketing ideas from Marketing Profs

More marketing ideas and tips have been published by Marketing Profs:

5 Steps for Social Success

Your marketing and PR teams only have so much time to devote to the all-important task of engaging with your customers over social. So what if you had a tool already at your disposal that could significantly improve your ability to reach your customers on a personal level?

Download 5 Steps To Launching An Employee Advocacy Program to discover how your employees—those who interact with your brand every day—can help engage your customers and strengthen your brand via social. This comprehensive guide outlines the key components to launching a successful employee advocacy program that will benefit your business today and over the long term.

Courtesy of Dynamic Signal, download this FREE this guide now to learn:

  • Why an employee advocacy program is important to your social strategy
  • How to identify and target the right employees
  • How to establish goals and KPIs
  • The keys to adoption and long-term success

Download this FREE guide from: www.marketingprofs.com/store/free/2255/5-steps-to-launching-an-employee-advocacy-program

The world’s worst passwords

Jessica Morris writing in CITY A.M. asked: Is your go-to password a mish-mash of “password” followed by a random sequence of numbers? If so then it could be time for a change.

SplashData has released a list of the world’s worst passwords that expose internet users to being hacked or having their identities stolen. Simple numerical passwords should be avoided, with nine of the top 25 passwords comprising numbers only.

Other passwords to ditch include anything related to a person’s favourite sport, their birthday or year of birth as well as common names like “Michael”, “Jennifer” or “Thomas.” Swear words and phrases, hobbies, famous athletes, car brands and film names are also a no-no.

“Passwords based on simple patterns on your keyboard remain popular despite how weak they are,” said Morgan Slain, chief executive of SplashData. “Any password using numbers alone should be avoided, especially sequences.”
Read more: www.cityam.com/207526/here-are-25-worlds-worst-passwords

Windows 10 to be free for Windows 7, 8 users

Via Reuters, Posted 21 January: Microsoft has said the upcoming Windows 10 operating system will be offered as a free upgrade to users of the most recent versions of Windows and Windows Phone software.

The announcement by Terry Myerson, who runs Microsoft’s operating systems group, is a marked change for the company, which has charged for new versions of Windows, one of the main profit drivers.

Windows 10, expected on the market this autumn, will be available for one year as a free upgrade to users of Windows 7, Windows 8.1 and Windows Phone 8.1, Myerson said.
Read more: timesofindia.indiatimes.com/tech/tech-news/Windows-10-to-be-free-for-Windows-7-8-users/articleshow/45971611.cms

Microsoft shows off more of Windows 10

Microsoft has revealed some more details about what its next operating system will look like. It appeared that its digital assistant Cortana would play a pivotal role. Windows 10 will focus on bringing harmony to the diverse array of mobile gadgets in people’s lives. The US tech company said its new operating system would make it easier to interact with devices.

“The number of devices is exploding around us,” Microsoft’s Terry Myerson said during the presentation. “It should be easy to put one device down and pick up another where you left off; technology needs to get out of the way.”
Read more: www.dw.de/microsoft-shows-off-more-of-windows-10/a-18208078 

WhatsApp launches desktop messaging option

In BBC News, Messaging platform WhatsApp has announced that users can now send messages from their desktop web browsers.

However, in a blog post announcing the feature, the company says that messages will still live on users’ phones. The desktop messaging option is also not available to users who access the app on Apple devices.

“We will not be able to provide [the] web client… due to Apple platform limitations,” it wrote.

Last February, Facebook paid nearly $19bn (£12.6bn) to buy WhatsApp, which recently reported that it had around 700m mobile users. The acquisition was completed in October.

WhatsApp is one of the world’s largest messaging platforms, but concerns have been raised about how it plans to increase its user base in addition to how it will make money.
Read more: www.bbc.co.uk/news/business-30926333

BBC News app revamp offers personalised coverage

Leo Kelion, BBC Technology desk editor wrote: The BBC’s News app has been given a major overhaul with the goal of offering a more “personalised” service. In addition to pre-existing sections – including Top Stories, UK and Politics – users will be able to add specialised feeds of their choice, for example: Apps, Taylor Swift, Genetics, and Oban.

The revamp is part of a wider shake-up, which will also involve major changes to the look of the BBC’s news website.

One expert warned the update was likely to upset some users. But the executive responsible said the switchover would provide a better service. “We know we have got a very large number of people who used the existing app and they really like it,” said Robin Pembrooke, general manager of news products at BBC Future Media.

Users can choose to follow topic-specific indexes, including ones about specific companies. “But we also know that a number of users express frustration at things they can’t do – there’s no local news, it’s not the full range of stories, and there’s little ability to personalise. It will be a big change for a number of people, so we are trying to provide a warning up front. We’ve got easy guides on how to use the new app, and there’s in-app tips to help people use it.”

The app is being rolled out to Android and iOS devices in the UK this week. An app for Amazon devices is set for release within three weeks, and global editions will follow.
Read more: www.bbc.co.uk/news/technology-30894674

Hands On With Microsoft HoloLens

Seen in UK.PCMAG.com, written by Dan Costa: It is safe to say that no one in the audience at the Windows 10 launch event expected Microsoft to announce a Holographic platform.

When Alex Kipman, a technical fellow on Microsoft’s OS team, first said the word holography, the author of this article thought he had misheard him. His mind flashed back to when holograms made their way onto charge cards as a security measure.

Microsoft’s plans are much more ambitious. Redmond showed a video that demonstrated how holograms will be incorporated into our everyday lives, which looked a lot like the augmented-reality demos we have seen for years.

Then the company brought out a prototype headset, which looks more like Oculus Rift than Google Glass. HoloLens isn’t quite ready for sale, but Microsoft let the assembled press into its development lab to take it for a spin anyway.
Read more: uk.pcmag.com/consumer-electronics-reviews-ratings/39112/feature/hands-on-with-microsoft-hololens

Drayton Bird’s 51 Helpful Marketing Ideas

“Drayton Bird knows more about direct marketing than anyone else in the world”, said David Ogilvy, advertising legend.

Get Drayton’s 51 Free Helpful Ideas now.
From: draytonbird.com/51/marketing_for_business_owners.html

KPMG’s SME move is part of a worrying change to small practice landscape

Kevin Reed (editor Accountancy AGE) asks: Is your practice scared that KPMG is looking to widen its nest and provide a cheap (for them) service to smaller businesses? Probably not. And you’re probably right to think that way. It’s unlikely that vast swathes of your clients are going to up sticks for a Big Four firm fluttering its eyelashes at them. And the range of commentary from the small practice community has veered between indignation and incredulity.

KPMG’s move, however, is indicative of a number of interesting issues. For the firm itself, it is suggestive that its core markets are becoming increasingly tough in which to grow. Audit and related services are being strangled, while driving value in tax is a tricky area – and that’s putting it lightly.

So the firm is spreading its wings. But will it succeed? It’s hard to imagine it not, despite the clear hurdles it faces: building a brand i.e. convincing clients that they will ‘care’ in the same way a ‘local’ practice would; and achieving a margin.

So will KPMG take your clients and kill your practice? No, but the firm’s move is part of a bigger, worrying change to the landscape in which smaller practices operate.
Read more: www.accountancyage.com/aa/opinion/2391501/leader-kpmgs-sme-move-part-of-a-worrying-change-to-small-practice-landscape

 

Who was William Edwards Deming?

Who was William Edwards Deming?

Put simply, he was a man with prodigious knowledge yet was able to express his ideas to those he spoke to in such a way as to bring about profound change.

Deming was an American engineer, statistician, professor, author, lecturer, and management consultant. He knew a lot about numbers but he wasn’t an accountant. In fact, he specialised in something which is called mathematical physics (if you want to understand what that is, click here).

Deming was a very, very clever chap. He is credited with the rise of Japan as a world-leading manufacturing nation, and with the idea of Total Quality Management (TQM).

One thing always leads to another
Deming went to Japan just after WWII to help set up a census of the Japanese population. While he was there, he taught ‘statistical process control’ to Japanese engineers – a set of techniques which allowed them to manufacture high-quality goods without expensive machinery. In 1960 he was awarded a medal by the Japanese Emperor for his services to that country’s industry.

The ideas Deming taught were:
1.  The problems facing manufacturers can be solved through cooperation, despite differences.
2.  Marketing is not sales. It is the science of knowing what repeat customers think of a product, as well as whether, and why, they will buy it again.
3.  Initial stages of design must include market research, applying statistical techniques for planning and inspecting samples.
4.  The manufacturing process must be perfected.

Deming said one disease was: Running a company on visible figures alone because many important factors are “unknown and unknowable.”

Perhaps there’s a lesson here for all professionals: in the words of Aldous Huxley – “Experience is not what happens to you; it’s what you do with what happens to you.”

Put it another way if you like, as: “It’s not what you know that matters, it’s what you do with what you know that’s important.”

What are you going to do with what you know, or what you learn from this email?

The very best publication on the Budget

Chancellor George Osborne has chosen 18 March date for his 2015 Budget. This will be the last Budget of the Parliament and is less than two months before the date of the general election.

His update on the economy, including any tax announcements, will come just weeks before Parliament breaks up ahead of campaigning for the 7 May 2015 poll.

Place your order now…

The Bizezia 2015 Budget Summary is not free but it’s offered at an amazing price. It will be published on 18 March 2015, just a few hours after the Chancellor presents his proposals to Parliament. You can now start placing your order for it here.

The earlier you order, the cheaper it is. You’ve already missed the chance to buy it for only £20 + VAT. The lucky subscribers got it for that price by ordering before 9 January. Remaining options are:

Order by 5pm on Price
06/02/2015 £80 + VAT
06/03/2015 £140 + VAT
13/03/2015 £155  + VAT

The ICPA said glowingly: “This is simply the very best publication on the Budget available anywhere”.

See what you missed from the 2014 Budget publication, click here.

Please don’t miss it this year.


Marketing and Business Promotion

Marketing ideas from Marketing Profs

More marketing ideas and tips have been published by Marketing Profs:

By 2020, your car will look like a computer

From Australia, in Business Spectator, in an article by Richard Brooks: To take a look at the cars on your street, it might not be apparent that the automotive industry is going through one of its most dramatic periods of change. Yet, rising purchasing power in emerging markets, tightening emission regulations and advances in electronics are driving a major shift in how vehicles are powered, constructed and driven.

Nothing will supersede the internal combustion engine but vehicles will increasingly resemble computers integrated with home applications, their surrounding infrastructure and each other.

The line between car-maker and tech company will become increasingly blurred. By 2020, what a car looks like will depend very much on where you live.

Emerging markets and new brands
The biggest story in the next five years however is not an issue of technology but economics: hundreds of millions of people in emerging markets will buy cars, often for the first time.

In 2009 China overtook the US as the world’s largest car market, and by 2016 India and Brazil will displace Japan in fourth and fifth place respectively. This is an enormous opportunity for manufacturers in emerging markets to acquire economies of scale and launch themselves on the world stage.

Within a few years we are likely to see these new brands spread into developed economies. The signs are already there. Companies such as the Indian manufacturer Tata, which bought Jaguar-Land Rover, or China’s Geely, which now owns Volvo, are well placed to use these high-status brands and dealership networks to move into mature markets.

This won’t just mean different brands on the same old cars either. Car makers in emerging markets have to deal with price-sensitive first-time consumers, urban congestion, poor air quality and (in some cases) concerns over fuels costs. This creates a fertile space for innovation in smaller vehicles, where China is already dominant, and alternative fuels where emerging economies stand to gain a technological lead. Recent launches of models such as the long-range, low-cost electric Denza model in China and the super-low cost e2o in India highlight this trend.
Read more: www.businessspectator.com.au/article/2015/1/14/technology/2020-your-car-will-look-computer

Instagram Social Marketing Strategy Kit

From Simply Measured: Make your brand a powerhouse on Instagram and take your strategy to the next level with this four-part kit. This collection of resources is designed to help you master the channel and develop an Instagram strategy that works for your brand.

Download the FREE Instagram Social Marketing Strategy Kit to get:

  • The Complete Guide to Instagram Measurement (eBook)
  • The Simply Measured Q3 2014 Instagram Study
  • 10 Tips for Increasing Brand Engagement on Instagram (Guide)
  • Must-read Instagram posts from the Simply Measured blog

…and much more.
Download the full strategy kit from: go.simplymeasured.com/Mn0O0w0jIX51m00ZI0hX0T3

What Makes People Top Performers?

From Gulf Business: Highly-rated Manfred Kets de Vries, professor of Leadership Development & Organisational Change, INSEAD, writes that top performers can be made.

High fliers are often a study in paradox. But what makes them so special?

Oganisational high flyers display many contradictory behaviour patterns, and it’s this paradoxical nature, which makes them so successful. Spotting nascent stars can be a challenge, not least because we can’t always be sure what we’re looking for. Some may first impress us as “golden larvae”, but never complete metamorphosis, while others grow into true butterflies.
Read this interesting article at: gulfbusiness.com/2015/01/makes-people-top-performers/

Facebook at Work app aims for role in the office

Leo Kelion wrote on BBC News: Facebook is launching a new app that aims to expand the US firm’s presence within companies and other places of work.

The software is designed to provide a way for users to communicate as an alternative to email and other intranet systems.

The firm says information posted within the service is kept “secure, confidential and completely separate” from personal Facebook profiles.

The move poses a challenge to LinkedIn.

The work-focused social network recently announced its own plan to release a new app to help co-workers share information. There’s more here.
Read more: www.bbc.co.uk/news/technology-30819036

Technical Stuff

Auditor regulation: effects of the EU and wider reforms

On 12 January, a discussion document on the implications of the EU and wider reforms of statutory auditor regulation was published on Gov.uk.

Executive Summary 
Effective financial reporting underpins the development of the best businesses – those that others are willing to invest in and to do business with. It informs decisions that are made, for example, by shareholders, directors, investors and suppliers. Audit is an essential safeguard to provide independent assurance that the financial reporting of businesses properly reflects their circumstances. This discussion document asks for views on a range of reforms to enhance confidence and strengthen the audit regime. It looks at the structure for regulation, oversight and standards taking into account new European requirements, recent Competition and Markets Authority measures and recommendations, and wider work underway to refine technical and ethical standards.

It is therefore about how the UK can put in place the best possible regime, one that will most effectively respond to the modern fast moving, highly developed business economy. At the same time, the Government does not want to make unwarranted changes. The Government will consider the issues that arise in responses, ahead of a formal consultation, next year, on detailed proposals to change the regulatory regime.

Alongside this document, the Financial Reporting Council (FRC) is consulting on some of these issues, particularly related to ethical standards for auditors. This shows how a non-legislative approach could be taken to improve standards in line with the new European provisions.

Views of all interested groups are essential to inform the approach to the implementation of the: new European Directive on Audit; and to make legal provision for the application of the new EU Regulation that is now applied directly under EU law.

The Regulation will apply from 16 June 2016, by which time the new Directive must also have been transposed into national law.

Both the Directive and the Regulation provide Member State options. This discussion document gives you the opportunity to contribute to the Government’s thinking about how to implement the Directive; how to provide for the application of the Regulation; and how the wider framework for audit regulation could be improved in the light of these changes, those identified by the Competition and Markets Authority, and others from the FRC.

There will be a separate consultation later on the technical implementation of the EU Directive and Regulation – the intention here is to ask about how the full range of reforms should work together. The new deadline for the consultation is 19 March 2015, a day before the deadline for comments on the Financial Reporting Council’s own document on audit changes.
Read more: 
www.gov.uk/government/uploads/system/uploads/attachment_data/file/394374/bis-14-1285-auditor-regulation-discussion-document-on-implications-of-eu-and-wider-reforms.pdf

Guidance for Charities that need to submit accounts

The Charity Commission has launched a new digital tool to allow a third party, such as a charity’s accountant, to submit its accounts on the charity’s behalf. Previously only the charity itself was able to submit its accounts. The new service has the option for an “accountant or other nominated agent” to submit its accounts.

All charitable incorporated organisations (CIOs) regardless of income, and all other charities with income over £25,000 must submit their accounts and a trustees’ annual report to the commission.

Charity trustees are responsible for ensuring that the accounts are prepared and submitted. You can:

How charity advisers can submit accounts
An accountant or other nominated agent can log in or sign up to submit accounts on behalf of a client charity.

The charity must first tell the commission that the adviser is authorised to act on the charity’s behalf.

How to authorise an adviser
Log in to change your charity’s details. In the ‘trusted third party’ field, enter the email address that the adviser will use to sign up to submit accounts.

Please allow a day between the charity updating the third party field and the third party being able to apply or login themselves, due to the database updating overnight.
Source: www.gov.uk/authorise-a-charity-adviser-to-submit-accounts

Companies Act 2006: Takeovers: restricting share capital reductions, draft statutory instrument

The Government has published a draft statutory instrument to prohibit a company from using a ‘cancellation’ scheme of arrangement to facilitate its takeover or merger. The government plans to amend the Companies Act 2006 to restrict the use of share capital reductions in company takeovers. This change will prohibit a company from using a ‘cancellation’ scheme of arrangement to facilitate its takeover or merger.

The draft regulations will not prohibit intra-group restructures, de-mergers, or debt restructuring. It will also not affect takeovers already in progress before these regulations take effect.

An information and impact note is provided which sets out the analysis behind the proposed legislative changes.

Who is likely to be affected?
Likely to be affected are companies that are parties to a future takeover to be implemented by means of a ‘cancellation’ scheme of arrangement, advisers to such companies, and their shareholders and creditors.

General description of the measure
The measure will protect the stamp taxes base by preventing the use of share cancellations by target companies in takeovers conducted using schemes of arrangement. Companies effecting a takeover or merger would in future be required to use a ‘transfer’ scheme of arrangement or a contractual offer, on which stamp tax on shares1 is payable.

Policy objective
The Government’s objective is to ensure that stamp tax on shares is payable regardless of the mechanism used to effect it.
More information: www.gov.uk/government/publications/companies-act-2006-restricting-share-capital-reductions-in-takeovers-draft-statutory-instrument

Cyber security boost for UK firms

New measures to help UK businesses face the cyber security challenge and help the UK’s cyber security companies tap into the US market were announced on16 January 2015, as the Prime Minister visited the United States with UK cyber security firms. He was in the US for talks with President Obama and cyber security is high on the agenda as the government steps up its efforts to combat cyber threats against the industry. In a bid to win more British business for the growing sector, a group of 12 UK cyber security firms are also travelling to Washington to meet a host of US businesses.

New government support to keep UK businesses stay safe in cyberspace includes:

  • a new cyber security envoy has been appointed to help British small businesses and first-time exporters promote their business interests across the US. Andy Williams will be based in the British Embassy in Washington and help boost UK-US cyber security deals
  • an updated ‘10 Steps to Cyber Security’ guide which shows businesses how to combat cyber threats
  • new research published by the Department for Business, Innovation and Skills (BIS) which shows top UK companies are improving their responses to cyber threats. The results of the annual ‘Cyber Governance Health Check’ for FTSE350 companies shows increased awareness and action, along with areas for improvement
  • publication of a new report from GCHQ detailing the common cyber-attacks used against industry by cyber criminals and how to stop them

Read more: www.gov.uk/government/news/cyber-security-boost-for-uk-firms

Five trends that will shape the workplace of the future

From Australia, in Business Spectator, Steve Coad wrote: The modern working environment is unrecognisable from offices of the past. Fax machines, individual offices and nine-to-five working hours are now confined to the annals of history. And, although it’s hard to imagine, it won’t be long before cubicle farms, individual desks and even the concept of a traditional office will be superseded.

To take a closer look at what work will look like in coming decades, the author and others collaborated with insight consultancy The Future Laboratory to produce a white paper that explores what the business environment of the future is likely to be.

Read on to learn about some of the major trends uncovered in this paper that we can expect to see evolve in the Australian workforce.
Read more: www.businessspectator.com.au/article/2015/1/16/technology/five-trends-will-shape-workplace-future

 

Do as you’ve done before and you’ll get what you deserve…

Do as you’ve done before and you’ll get what you deserve…

You’ve heard it thousands of times before. You know, the statement by Henry Ford: “If you always do what you’ve always done, you’ll always get what you’ve always got.”

If you are absolutely happy with what you’ve got, well done.

What does the statement mean?  It probably means: “If you continue to do what you’ve done before but it failed, the chances are that if you keep doing it in the future, you’ll continue to fail.”

What’s the lesson? “If you aren’t sure what to do, and what you’ve tried before has failed, then try something different.”

It worked for Apple. If it worked for Steve Jobs, it could work for you. View their “Think Different” Ad.

The marketing guru Drayton Bird emailed me today with a helpful hint. He said it is so brief and simple, that he was tempted to apologise for giving it.

It is: Start with the truth, not what you wish it to be.

However, far too many people seem unaware of the importance of this, which is prompted by something Drayton read in a New York Times obituary in 1984: “Honesty is not only the best policy. It is rare enough nowadays to make you pleasantly conspicuous.”

Unless you are a most remarkable organisation around, you aren’t perfect, and admitting this, wins you big brownie points with your prospects. When you admit to your shortcomings, people are far more inclined to believe other things you say.

My message to you today is: Read the last few articles I’ve sent to you. Doing something different doesn’t happen by magic. But when it works, it’s just like magic.

Most of what’s offered here is free. It costs nothing. Except if you think it’s a catch and don’t bother to read it at all – which would be a real shame.

The very best publication on the Budget

Chancellor George Osborne has chosen 18 March date for his 2015 Budget. This will be the last Budget of the Parliament and is less than two months before the date of the general election.

His update on the economy, including any tax announcements, will come just weeks before Parliament breaks up ahead of campaigning for the 7 May 2015 poll.

Place your order now…

The Bizezia 2015 Budget Summary is not free but it’s offered at an amazing price. It will be published on 18 March 2015, just a few hours after the Chancellor presents his proposals to Parliament. You can now start placing your order for it here.

The earlier you order, the cheaper it is. You’ve already missed the chance to buy it for only £20 + VAT. The lucky subscribers got it for that price by ordering before 9 January. Remaining options are:

Order by 5pm on Price
06/02/2015 £80 + VAT
06/03/2015 £140 + VAT
13/03/2015 £155  + VAT

The ICPA said glowingly: “This is simply the very best publication on the Budget available anywhere”.

See what you missed from the 2014 Budget publication, click here.

Please don’t miss it this year.

Here is my regular round-up of marketing and business promotion issues plus other interesting things over the past week.:


Marketing and Business Promotion

Marketing ideas from Marketing Profs

More marketing ideas and tips have been published by Marketing Profs:

The Accountant’s Checklist to Prepare for Client Meetings

From Sageworks: You can now download this FREE checklist, “An Accountant’s Checklist to Prepare for Client Meetings,” to learn questions to ask to facilitate information exchange and build relationships with clients.

Questions include:

  • Do you annually budget for your expected cash requirements?
  • Do you know your Gross Margin, and is it comparable to your peers?
  • Can you describe your ideal customer?

Building relationships with our accounting clients requires trust, rapport and an atmosphere for open dialogue. Many accounting firms use a checklist to prepare for client meetings and to facilitate information exchange. This FREE checklist has some questions that many accountants who are clients of Sageworks have found helpful when interacting with their business clients.  Details here.

Download ‘An Agenda For Growth’, the KPMG Exclusive YouGov Report.

Accountants everywhere take note. Learn what the big boys are doing…

How much time do you spend growing your business? KPMG’s new report ‘An Agenda for Growth’ finds that administration and accounting take up almost 60% of the working day for entrepreneurs running growing businesses. How much is this impacting your ability to grow and run your business? The report brings together views from over 1,000 SMEs in the UK and uncovers the hurdles and challenges they face.

There is also expert analysis and comment which reveals:

  • Where to best apply technology to lighten the administrative load
  • How spending more time on what’s important can future-proof your business
  • Why you could be missing out on initiatives and tax incentives aimed at SMEs
  • What SMEs want government to do to support growth

KPMG Small Business Accounting is our new affordable online accounting service. They take away lots of admin, like invoices, receipts, expenses, and bank reconciliation, leaving clients free to focus on your business while they take care of the books. To find out more, click here

Can you learn anything? Definitely, yes.

2015 Social Marketing Planning Guide

From Simply Measured:  2015 is already here, but there’s still time to fine-tune your social strategy. Start the New Year off right with ten fresh tactics based on the 2014 trends we expect to shape this year, and learn how you can refine your brand’s social strategy for success.

Download this guide to learn:

  • What changed in social marketing in 2014?
  • How you can expect social to change in 2015?
  • Ways for you to take advantage of the latest social media trends

…and much more.
Click below to download the guide: get.simplymeasured.com/2015-social-planning-em.html

Technical Stuff

Get ready for 2015 with a FREE 32-page Accountancy FRS 102 guide

From accountancyLIVE: As the countdown to the new UK GAAP starts, download a FREE 32-page guide to FRS 102, effective 1 January 2015 to help you manage the transition. The Accountancy FRS 102 Guide provides the ideal starter pack for anyone preparing for the move to the new UK GAAP or as a refresher for those of you already well down the road to adoption.

Read the step-by-step guide to the new accounting rules written by technical experts, Helen Lloyd FCA, accounting specialist at Wolters Kluwer and Andrew Davies ACA, technical accounting lead at EY.
Click here to download your copy of the Accountancy FRS 102 guide: www.accountancylive.com/exclusive-accountancy-frs-102-guide-0

Tools to help you prepare for new UK GAAP

From ICAEW: The ICAEW have described new UK GAAP as “the biggest change to financial reporting rules in a generation”. And it becomes effective this month (on 1 January 2015). So how prepared are YOU for the change?

To help to ensure that you are prepared and make a smoother transition, Wolters Kluwer have compiled comprehensive coverage of the Standards, expert commentary, and practical tools onto three different platforms. Choose the ones that suit the way that YOU work.
More at: www.newukgaap.co.uk/advice-and-help/tools-to-help-you-prepare

Accountants note: Overhaul of Class 2 NICs planned for self-employed

From accountancyLIVE: By Diane Tan: The new tax year 2015/16 will see a major overhaul of Class 2 National Insurance contributions (NICs) for self-employed taxpayers, marking a significant change in the way self-assessment tax liabilities are collected.

The Association of Taxation Technicians (ATT) are urging the government to reconsider plans to bring the collection of Class 2 national insurance contributions (NICs) into the self-assessment system, as announced in the Budget.

From April 2015, Class 2 NICs will be collected along with other self-assessment tax liabilities, on 31 January following the year of assessment for all self-employed tax payers, warns the Low Incomes Tax Reform Group (LITRG).

Under the new arrangement, Class 2 NICs for 2015-16 will be collected on 31 January 2017.

This is a significant change for those who pay their Class 2 NICs by either direct debit (on a monthly or quarterly basis) or by direct billing by HMRC (six-monthly) as these will both cease automatically during 2015, with the last monthly/ quarterly direct debit payment collected by 10 July 2015 and the last six-monthly bill due by 10 July 2015.

The change will impact those who rely on their Class 2 NICs for payment of certain state benefits, for example Employment and Support Allowance or Maternity Allowance, as they may need to pay contributions earlier than would be required for annual self-assessment liabilities.
Read more: www.accountancylive.com/overhaul-class-2-nics-planned-self-employed

I don’t get it: Why make things harder for yourself?

I don’t get it: Why make things harder for yourself?

This weekly communication is designed to tickle your marketing glands.

But, maybe you’re like some of the people who, when approached a few years ago with the invitation to take a free £5 note out of an envelope, thought it was a catch so they didn’t take the money.

There’s no catch. So why make things harder for yourself?

Most of what’s offered here is free. It costs nothing. Except if you think it’s a catch and don’t bother to read it.

The very best publication on the Budget

The Bizezia 2015 Budget Summary is not free but it’s offered at an amazing price. It will be published on 18 March 2015. You can now start placing your order for it here. The earlier you order, the cheaper it is:

Order by 5pm on Price
09/01/2015 £20 + VAT
06/02/2015 £80 + VAT
06/03/2015 £140 + VAT
13/03/2015 £155  + VAT

The ICPA said glowingly: “This is simply the very best publication on the Budget available anywhere”.

See what you missed from the 2014 Budget publication, click here.
Please don’t miss it this year.

Differentiation

I read something interesting from the marvellous marketing guru Drayton Bird the other day. It was a list of 21 things to start you thinking about why you, or your firm are different to your competitors:

Are you unique?
Cheaper?
Quicker?
Better value?
Safer?
The most trusted?
The friendliest?
The first?
The top seller?
The most tested?
Give quicker service?
The most advanced?
The latest?
The oldest?
The most loved?
The one experts prefer?
The most reliable?
More fun?
You sell in a special way?
Easier to deal with?
More helpful?


Marketing and Business Promotion

Marketing ideas from Marketing Profs

More marketing ideas and tips have been published by Marketing Profs:

Getting People to read your Blog

Content marketers know how important blogs are to a solid marketing strategy. But creating beautiful works of literature for the marketing-inclined is only half of the puzzle.

How do you get people to read the darn thing?
HubSpot has stepped in at just the right moment to show you how. They’re giving Unbounce subscribers their ebook “How to Get 100,000 People to Read Your Blog” for free!

You’ll learn how to:

  1. Determine who your audience actually is.
  2. Determine what it is your readers are searching for on Google.
  3. Turn casual readers into avid email subscribers.

So what are you waiting for? Your blog deserves more readers.
Download from: get.unbounce.com/hubspot-blog-ebook/

3 Ways You Can Boost Client Loyalty to Your CPA (Accounting) Firm

From Kevin Stockton who says: With CPA firms constantly investing their resources in service expansion and the attraction of new clients, oftentimes existing clients and their needs trickle down to lower priority levels. This is important to note because neglecting existing customers is one of the most common errors in the business world that also can have one of the biggest impacts on your CPA firm’s bottom line.

According to the Wall Street Journal, 68 percent of clients break relationships with their CPA firms because of how they are treated by the firm, whereas only 15 percent leave due to poor technical quality.

Could that 68 percent of clients be retained? The answer is probably yes. However, to do so, investing in client loyalty needs to be a priority.
Read more: info.grwco.com/blog/three-ways-you-can-boost-client-loyalty-to-your-cpa-firm

IT advisory part one: A guide to providing an IT advisory service

Seen in AccountingWEB: Is your firm working with clients to solve their technology problems? As more and more firms are generating profits by advising clients on the best use of technology AccountingWEB and Microsoft have teamed up to help.

This FREE guide examines the issues that four of AccountingWEB’s members have experienced in integrating IT advisory with their core practice. It also looks at some of the options you might explore to do the same.
You can download part one from here.

From Down Under: Top tech toys for high-flying executives

Read in Business Spectator Australia: Krishan Sharma has written an interesting article, from down under, about the top tech toys for executives who have it all.

  • Asus S1 Mobile LED Projector: Ditch that projector and notebook for those business presentations on the road. Travel light by beaming your presentation from your smartphone to a pocket-sized projector instead. The Asus S1 is a pocket-sized portable projector with a relatively long battery life (3 hours) that can beam a 100-inch WXGA (854-by-480) resolution image from 2.4 metres (or a 41-inch image from just one metre away) and also has the ability to charge other mobile devices attached to it.
  • Bose QuietComfort 25 noise cancelling headphones: Regular jet setters swear by Bose’s QuietComfort headphones and for good reason – it has hands down the best noise cancelling performance of any pair of headphones on the market. The new QuietComfort 25 is the first update in five years, making improvements in both noise cancellation and headphone design while also upping the audio quality in the process.
  • LG G Watch R or Motorola’s Moto 360 smartwatch: Smartwatches have been slowly gaining momentum in the market, with almost every smartphone maker and notable luxury brands getting in on the act. After a rather bland debut of the first round of Android Wear smartwatches in the LG G Watch and Samsung Gear Live, tech companies are now taking a more sophisticated approach to design and nowhere is this more evident than in Motorola’s Moto 360 and LG’s follow up – G Watch R.
  • Livescribe 3 smartpen: Writing with a stylus on the glass of a smartphone screen will never feel as natural as the pen on paper experience, but with the Livescribe 3 Smartpen, you can have the traditional writing experience all with the digital perks of easily archiving and sharing your handwritten notes on your iDevice.
  • Luggage tracker – Trackdot or Lug Loc: There’s nothing worse than having your luggage go missing after a long flight and this is where a luggage tracker can come in handy. Over 30 million bags go missing via transit every year worldwide, meaning that airlines are losing over 3,000 bags every hour. While using a luggage tracker doesn’t completely eliminate the nuisance of lost luggage, it does give you a greater chance of actually recovering your belongings by making them traceable.
  • Sony 4K Ultra Short Throw Laser Projector LSPX-W1: If you have some serious cash burning a hole in your pocket, then look no further than Sony’s jaw-dropping 4K Ultra Short Throw Projector also referred to as ‘LifeSpace UX’. At a cool US$50,000 however, only those with extravagant tastes and deep pockets need apply.

Read more: www.businessspectator.com.au/article/2014/12/17/technology/top-tech-toys-high-flying-executives

A Model to Deliver Personalized and Orchestrated Customer Experiences

From the US, Marketing Profs say that there’s one challenge all marketing organizations face today: how do you integrate your efforts over time and across different touchpoints? It starts by getting your marketing team in sync and fixing your fragmented approach.

Thanks to the proliferation of new media and channels, making an impression with consumers is harder than ever. It’s even worse when you’re stuck in an old campaign mindset, with messaging split between various touchpoints. Based on Forrester research of 200 advertising and marketing professionals, The Rise of Marketing Orchestration offers valuable insights into how you can deliver consistent customer experiences and build long-term relationships through marketing orchestration.

Download this FREE compelling report to learn:

  • The challenges of marketing to the ultra-connected customer
  • Six components that define marketing orchestration
  • Key recommendations for implementation

Download today from here

Gadget guide: six new technologies to watch in 2015

[18 December 2014, Smart Company] Posted 17 December: By Andrew Sadauskas: It’s sink or swim for many new gadgets in 2015. A year ago, SmartCompany listed the top new technologies set to race into 2014.

Another year has come and gone, and a new group of technologies are emerging over the horizon. So what new technologies should you look out for in 2015? It’s time to gaze again into the crystal ball and take a look at six technologies you should keep an eye on in 2015:

  1. Make-or-break time for smartwatches
  2. Mobile payments and tickets
  3. Multi-device app development
  4. Health tech
  5. Plastic OLED displays

In conclusion
From health tech to mobile payments, there is a range of technologies that will potentially have a big impact on Australian small businesses over the next year. But perhaps the most important thing for businesses will be to make sure your consumers have a seamless digital experience across all of them.
Read more on the above in the full article at: www.smartcompany.com.au/technology/45110-gadget-guide-six-new-technologies-to-watch-in-2015.html

Technical Stuff

Holiday Pay – Cap on Backdated Claims

From Daniel Barnett, employment law barrister: The government has introduced the Deduction from Wages (Limitation) Regulations 2014.

They do two things:

  1. Limit all unlawful deductions claims to two years before the date the ET1 is lodged (with the exception of certain categories of unlawful deductions claims such as claims for SMP, SSP and guarantee payments, which remain unaffected); and,
  2. Explicitly state that the right to paid holiday is not incorporated as a term in employment contracts.

The effect? To remove any chance employees have of bringing long-term claims for back holiday pay, either in the tribunal or civil courts. But the new Regulations don’t apply to ET1s presented before 1st July 2015 – so anyone with a potential long-term backpay claim who wants to gamble on somebody else appealing the Bear Scotland decision should get their claim in now.

Anyone remember Preston v Wolverhampton? The ECJ held that the UK’s backstop of two years on equal pay claims was unlawful, and the two year limit had to be removed. But that argument is unlikely to succeed here, partly because of the lesser nature of the right to holiday pay (Directive, as opposed to Article in the Treaty of Rome), and also because the six month delay in implementation gives workers a real chance to put in their claims (which is relevant to proportionality).
Source: www.danielbarnett.co.uk

Islamic Finance: A Trend Too Significant to Ignore

From the International Federation of Accountants (IFAC): By Jaseem Ahmed, Secretary General, Islamic Financial Services Board: The year 2014 has seen a flurry of international activity in Islamic finance with important issuances of Islamic securities—in the form of sovereign Sukūks —by the United Kingdom and Luxembourg in Europe, as well as by South Africa and Senegal in Africa, among others.

These issuances come in the wake of sustained growth of the industry in recent years. Although the origins of Islamic finance go back many centuries, its re-emergence is relatively recent.

The modern revival of Islamic finance dates from the 1960s and is closely linked to the emergence of newly independent countries that found the means and incentives to respond to the unmet need of their citizens for a form of finance that they could trust, and which was in accordance with their ethical and moral principles. Banking the unbanked—before that memorable phrase was invented—has been a part of the Islamic finance success story among Muslims. But many non-Muslims have also been drawn to Islamic finance, attracted by the value it places on high ethical standards and its resilience and stability during the global financial crisis.

The Principles and Conventions of Islamic Finance
A distinctive aspect of Islamic finance is that it is a form of financial innovation in which legal contracts for real sector productive activities serve as the basis for financial intermediation—intermediation that must serve a socially useful purpose.

Many of these contracts have their origins in classical times.
Read more: www.ifac.org/global-knowledge-gateway/viewpoints/islamic-finance-trend-too-significant-ignore

Dynamic Firm Benchmarking: the New MAP Survey Platform in Action

Learn something from the American Institute of Certified Public Accountants (AICPA Blog) Have you ever performed an in-depth comparison of your firm’s standing against other firms of the same size? The 2014 PCPS/TSCPA National Management of an Accounting Practice Survey provides some new and valuable ways to assess where your firm stands and plot your future course. If you participated in the survey this year but haven’t really delved into the results, which became available in November, you definitely want to check them out. Thanks to a new online platform, it’s much easier to take a peek at how firms like yours operate. And even if you didn’t participate, the survey offers some valuable information that will help your firm plan.

Take the case of a single owner firm like mine. We have a boutique corporate tax practice. In addition to myself, our permanent staff includes one CPA and one CPA candidate, but we add an administrative person and per diem help in busy season. When I’m planning for the future, I often wonder what a top performance single-owner firm looks like, but it’s tough to find more than anecdotal information.
[NOTE: The author is Stephen L. Nelson, CPA, a sole practitioner in Redmond, Washington, and the author of QuickBooks for Dummies and Quicken for Dummies, among other books]
Read the full blog at: blog.aicpa.org/2014/12/dynamic-firm-benchmarking-the-new-map-survey-platform-in-action.html

Chancellor George Osborne sets 18 March date for 2015 Budget

Chancellor George Osborne is to deliver his last Budget of the Parliament on 18 March 2015, less than two months before the date of the general election.

He announced the date while appearing before the Commons Treasury Committee in Parliament.

His update on the economy, including any tax announcements, will come just weeks before Parliament breaks up ahead of campaigning for the 7 May 2015 poll.

Mr Osborne has already announced his spending plans for 2015-6.

He has also set out his intention to secure a surplus in current government spending by 2017-8, which will entail £30bn in either spending cuts or tax rises in the first years of the next Parliament.
Read more here

Please, let nothing interfere with your immediate action.

Please, let nothing interfere with your immediate action.

Please, let nothing, absolutely nothing, interfere with your immediate action.

A change for the better fully justifies no delay. Don’t watch others achieve success and make money which you should make too. Get on with it and do it now. Some other time may be too late.

Read this message in full from start to finish and please do it this very minute. If you take this advice now it will mean that your future will be much better for you.

What is it that you must do?
Click here to go to One Smart Place and choose any product and try it out, now. Trust me, it’ll make a big difference.

Credit where credit’s due, Drayton Bird, the marketing genius, wrote to me this week with a similar message which I have adapted entirely for your benefit.
– – – – – – – – – – – – – – – – – – – – –

FREE calculator for your website

From Bizezia and One Smart Place: on 3 December 2014, The Chancellor of the Exchequer in his Autumn Statement announced new stamp duty rates from 4 December 2014 payable by the purchaser of residential property.

The new rates, based on tranches of the property purchase price, are:
Up to £125,000: 0%
Next £125,001 to £250,000: 2%
Next £250,001 to £925,000: 5%
Next £925,001 to £1.5m: 10%
Above £1.5m: 12%

Thanks to Bizezia, Accountants, Lawyers and Estate Agents can now provide a FREE stamp duty calculator to their clients by visiting the link below.
Details at: onesmartplace.com/resources/stamp-duty-calculator or email me at: mpollins@onesmartplace.com

Don’t confuse this calculator with the one that you can see and use on the HMRC website. The above calculator enables you to insert your firm’s name and web address so that when it sits on your website, it’s a handy tool from your firm. Needless to say, the HMRC calculator is not available to sit on your website at all.

Now for the round-up…


Marketing and Business Promotion

Marketing ideas from Marketing Profs

More marketing ideas and tips have been published by Marketing Profs:

The Steve Jobs guide to getting what you want

Spotted in Times of India:  Steve Jobs didn’t launch two of the most valuable companies in modern times by following the rules all the time. He had a unique way of crafting his own reality, a “distortion field” that could persuade people that his personal beliefs were actually facts, which is how he pushed his companies forward. And he also used a blend of manipulative tactics to ensure his victories.

Many consider Jobs to have been a genius, but there’s no reason why we can’t all learn a thing or two from his tactics. The full article expands on all these points:
1. Earn everyone’s respect
2. Pitch with passion
3. Disarm people with seduction and flattery
4. Claim all the good ideas are yours
5. Make decisions quickly and definitively
6. Build a strong following by using brutal honesty
7. Don’t wait to fix problems
8. Either address problems head on…
9. …Or ignore the problems entirely
10. Strike when the iron’s hot, and strike hard
11. Use leverage when you have it
12. Demand perfection
Read more in the full article: timesofindia.indiatimes.com/tech/slideshow/The-Steve-Jobs-guide-to-getting-what-you-want/itslideshowviewall/45395392.cms

Midmarket Collaboration for Dummies guide

From Avaya who invite your midsize company to have the reach of a much larger enterprise.

Big reach leads to big ideas and there’s no reason why a midsize company can’t operate in the same way as a large enterprise. Avaya provides industry-leading solutions to connect the people you work with and getting the best out of your network so you can work smarter, and larger, every time.

Read the FREE Avaya Midmarket Collaboration for Dummies guide and discover how to bring your connections together to boost productivity in a remote working world.
Download from here

The Google Analytics dashboard of your dreams is only 3 minutes away.

Klipfolio say: Just think: in the time it takes for your favourite barista to make you a cup of coffee, you could build the Google Analytics dashboard of your dreams. Not only will it save you countless hours of reporting each month, it will provide your team with instant answers to your most frequently asked web analytics questions.

When it comes to dashboards, seeing is believing. Which is why Klipfolio is inviting you to try their KlipStart Google Analytics dashboard. All you need to get started is 3 minutes and a Google Analytics account.
Read more: www.klipfolio.com/landing/google-analytics-klipstart

Unfair Advantage: The Power of Financial Education – FREE eBook

Free, from TradePub but available for a limited time! (A $9.92 Value), this publication enables readers to learn what schools will never teach you about money.

On the heels of his 2010 New York Times bestseller Conspiracy of the Rich, Robert Kiyosaki takes a new and hard-hitting look at the factors that impact people from all walks of life as they struggle to cope with change and challenges that impact their financial world.

In Unfair Advantage: Power of Financial Education, Robert underscores his messages and challenges readers to change their context and act in a new way. Readers are advised to stop blindly accepting that they are ‘disadvantaged’ people with limited options.

In true Rich Dad style, readers will be challenged to understand two points of view, and experience how financial knowledge is their unfair advantage.

Robert Kiyosaki is the author of Rich Dad Poor Dad, the international runaway bestseller that has held a top spot on the New York Times bestsellers list for over six years. He is an investor, entrepreneur and educator whose perspectives on money and investing fly in the face of conventional wisdom. He has, virtually single-handedly, challenged and changed the way tens of millions, around the world, think about money.
Download it from here

Unwrap the power of customer analytics with these 10 real-world examples.

From Needle.com: How can you gain the insights you need to build stronger relationships with customers and improve your business results this holiday season?

Read this FREE ebook and discover how leading companies are gaining deeper insight into their customers, enabling them to provide personalized experiences that engage customers across channels, increase conversions and drive revenue. Find out how they’ve harnessed the power of customer understanding and analytics to drive business results.

Unwrap the power of analytics and learn:

  • How an increased understanding of the customer lifecycle can reveal new opportunities to better engage contacts
  • Why insights into customer behavior are critical to delivering relevant, personalized content
  • How marketing, commerce and service professionals are using customer analytics to create superior customer experiences

Download it from here

What are the most innovative new ways to increase your online revenue?

Gartner researched the latest groundbreaking technologies, and now reveals how these new developments positively impact your bottom line.

In this report you’ll learn how:

  • Consumers demand personalized experiences
  • Select brands are gaining first-mover advantage
  • Real-time interactions increase online revenue.

Download the FREE Gartner Cool Vendors Report now and learn how you can take advantage of these cutting-edge technologies to increase your online revenue.
Download it from here

The 5-Star Guide to Responding to Online Reviews

From Go.Connectivity.com: Simply responding to reviews is no longer enough. Knowing how to craft the best response to each review is vital for the success of every business. Almost everyone checks reviews online before making a purchasing decision, so brand response matters more than ever.

The FREE 5-Star Guide to Responding to Online Reviews shows enterprise, franchise and multi-location marketing teams how to:

  • Get organized and set goals for 2015
  • Stop negative reviews before they are written
  • Respond to both negative and positive reviews
  • Put user-generated content to work for brand goals

Download it from here

Twitter is Where It’s at for Content Marketers in the UK

Stumbled across in Business Matters: Seventy-five percent of content marketers surveyed in the United Kingdom say Twitter is effective for them.

This is the highest effectiveness rating ever for a social media platform in all the research done by the Content Marketing Institute (CMI). That’s just one of the eye-opening findings in the new research, Content Marketing in the UK 2015: Benchmarks, Budgets and Trends, from CMI and the DMA UK.

This is the third year for one of the most highly-anticipated content marketing research reports in the UK. This year’s survey, sponsored by Axonn Media, looks at how UK for-profit marketers (both B2B and B2C) approach content marketing as compared with last year. Aside from getting great results from Twitter, another prominent finding from the survey is that UK marketers are much more focused on their goals for content marketing and that those goals have changed.
Read more: www.bmmagazine.co.uk/news/27630/twitter-content-marketers-uk/

Effective collaboration in your business

From Huddle who say:  The days where you worked with only the few people in your immediate location are gone forever.

Modern organizations must work across time zones and with other entities: customers, suppliers, external consultants, partners and more. You could call it a “collaboration economy.”

In this new collaborative workflow, modern knowledge workers are using the technology they know (non-secure applications like email or consumer file sharing tools) to get work done. But these applications fall short of true collaboration.

Emerging cloud technologies are transforming the way we effectively collaborate in business. Read this FREE white paper to learn how.
Download it from here

A motivated team is a productive team 

From Citrix: Meeting your business targets is hard enough. Doing so with a demotivated team is near impossible.

In this white paper, learn how top managers motivate and energise an ever-evolving workforce. Understand what keeps your team from achieving its full potential and discover how you can set realistic goals that keep you on track for success.

Download this FREE white paper and learn how to:

  • Understand how to remove the elements that demotivate your employees
  • Take an honest and personal approach to employee communications
  • Nurture an entrepreneurial atmosphere that encourages creativity and collaboration

And more…
Download from here

Technical Stuff

Disability Discrimination: Meaning of Disability

From Daniel Barnett, employment law barrister: The question: Was an employment tribunal entitled to conclude that an employee who suffered from depression and anxiety was not disabled?

Yes, held the EAT in Saad v University Hospital Southampton NHS Trust and another.  It was accepted that Mr Saad suffered from a depressive and general anxiety disorder; an impairment for the purposes of the Equality Act 2010. However, the employment tribunal concluded that the impairment did not have a substantial adverse, nor a long-term effect on his ability to carry out normal day-to-day activities.

Dismissing a subsequent appeal, the EAT held that the employment tribunal was entitled to conclude, on the evidence before it, that the impairment did not have a substantial adverse affect on Mr Saad’s normal day-to-day activities.

Contrary to the argument raised by Mr Saad, on a fair reading of the decision, as a whole, the employment tribunal did assess the effects of the impairment on the work environment including his ability to concentrate, communicate with colleagues and access the work place.

Further, the employment tribunal had not misdirected itself as to the meaning of “long-term”. It did not fail to have regard to the fact that adverse effects could be long-term even if they fluctuated over time.
Acknowledgement: Thanks to Jonathan Gibbons of Black White and Grey Limited for preparing this case

Disability Discrimination: Reasonable adjustments and correct comparator

From Daniel Barnett, employment law barrister: The question: Is it a reasonable adjustment under the Equality Act 2010 to require a bus company to have a policy requiring non-wheelchair using passengers to move if occupying a space required by a wheelchair user?

The answer: No, held the Court of Appeal in FirstGroup PLC v Paulley, in a widely reported judgment. Mr Paulley, a wheelchair user, was unable to take a bus due to a passenger keeping a child’s buggy in the wheelchair space. Mr Paulley argued for a reasonable adjustment changing the bus company’s unenforceable policy requesting passengers to move from the wheelchair space, to one requiring passengers to move when necessary.

The Court noted that an absolute policy would be “unworkable in practical terms”, there was no power in law for bus companies to enforce such a policy, it would not be a ‘reasonable adjustment’. However, Arden LJ noted that bus companies “must take all reasonable steps short of compelling passengers to move from the wheelchair space”.

The Court split on what had put Mr Paulley at a disadvantage, the majority (Underhill and Arden LJJ) held it was the (agreed) provision, criterion or practice ‘PCP’ applied by the bus company of a policy of giving priority to wheelchair users for wheelchair space, but that space was filled on a ‘first come first served’ basis.

Lewison LJ in the minority regarded Mr Paulley as being put at a disadvantage not by the PCP, but by the design of the bus with one wheelchair space, and regulations which prohibited a wheelchair from being carried other than in the designated space.

Arden LJ indicated that asking Parliament to look at the law was the proper remedy.
Acknowledgement: Thanks to Ed McFarlane of Deminos HR for preparing this case summary.

Legal Tech Startups Have A Short History And A Bright Future

Found in TechCrunch.com, written by Basha Rubin (co-founder and CEO of Priori Legal) who says: Legal technology is booming, with companies attempting to disrupt the legal space at every level and from every angle. And with good reason.

Some estimates value the market size at as much as $400 billion. While legal still hasn’t caught up with other industries — either in terms of funding or widespread adoption, the future is bright and coming at us fast.

Legal has been a tough nut to crack because there is significant non-uniform regulation and risk-averse, disaggregated stakeholders. These factors have slowed disruption. But change is nigh: consumers are demanding more efficient, transparent and affordable legal services, and lawyers are looking for cutting-edge ways to compete in an oversaturated market.

There are three areas in the legal space on the precipice of major disruption in 2015. This excellent article lists the trends to watch.

Bitcoin isn’t the future, but the blockchain might be…

From ICAEW IT Faculty by Kirstin Gillon: What does the future of money look like? The clear conclusion of the IT Faculty annual lecture, given by Dave Birch, was that the future isn’t Bitcoin, despite all the current hype. But the blockchain technology, which underpins Bitcoin, has the potential to transform all kinds of financial and non-financial services.

Dave gave the IT Faculty’s annual lecture last month to a packed council chamber in Chartered Accountants Hall.  And he made two thought provoking points.

  • Bitcoin is not very good as money or as a payment system.
  • The real buzz is about the blockchain

So, what about the future for bankers in this decentralised world where peer-to-peer transactions avoid the need for intermediaries? And how about accountants, if financial transactions are all on public ledgers and verified through cryptology? Dave was confident that accountants and bankers would survive the digital revolution in some shape or form. But of course that’s not to say they won’t have to adapt and do things differently.
Read the full article at: www.ion.icaew.com/itcounts/post/Bitcoin-isn-t-the-future–but-the-blockchain-might-be-

HMRC targets solicitors with unpaid tax bills 

From Accountancy Live: The latest taxpayers to be targeted by the HMRC are solicitors, who have been given the opportunity to disclose unpaid and undeclared tax in a three-month campaign launched today. This is aimed exclusively at individuals who work in the legal profession as solicitors.

The solicitors’ tax campaign is described as ‘an opportunity for individuals who work within the legal profession as a solicitor to bring their affairs up to date in a simple, straightforward way and take advantage of the best possible terms’.

This voluntary disclosure opportunity runs from 8 December 2014 to 9 June 2015, and is available for solicitors working for themselves in their own business, within a partnership of limited liability Company, or within or as a company.
Read more: www.accountancylive.com/hmrc-targets-solicitors-unpaid-tax-bills

Marketing Round up for Professionals December wk 2

Marketing Round up for Professionals December wk 2

Sunil Bali tells me that award winning journalist and author Will Self said, “Whenever I produce my best work it’s always because I’ve spent time being idle. Something always emerges after nothing.”

Is that the same for you?
It’s interesting isn’t it?

Research by Professor William Duggan at the Columbia Business School shows that the human mind has an amazing self-correcting mechanism. Read about it in his book: Strategic Intuition: The Creative Spark in Human Achievement. You can order a copy at Amazon from here.

When we relax, de-clutter our mind and let it wander, flashes of insight, sparks of creativity and clarity of thought emerge. That’s why we get our best ideas and inspiration when we’re out for a walk, in the shower or driving and not working flat out at two hundred miles an hour in the office.

There are some sensible lessons here for all of us.
Unfortunately, some people will always be too busy doing it, doing it, doing it, to realise what they’ve missed.


FREE calculator for your website

From Bizezia and One Smart Place: on 3 December 2014, The Chancellor of the Exchequer in his Autumn Statement announced new stamp duty rates from 4 December 2014 payable by the purchaser of residential property.

The new rates, based on tranches of the property purchase price, are:
Up to £125,000: 0%
Next £125,001 to £250,000: 2%
Next £250,001 to £925,000: 5%
Next £925,001 to £1.5m: 10%
Above £1.5m: 12%

Thanks to Bizezia, Accountants, Lawyers and Estate Agents can now provide a FREE stamp duty calculator to their clients by visiting the link below.
Details at: onesmartplace.com/resources/stamp-duty-calculator or email me at: mpollins@onesmartplace.com

Don’t confuse this calculator with the one that you can see and use on the HMRC website. The above calculator enables you to insert your firm’s name and web address so that when it sits on your website, it’s a handy tool from your firm. Needless to say, the HMRC calculator is not available to sit on your website at all.


Marketing and Business Promotion

Marketing ideas from Marketing Profs

More marketing ideas and tips have been published by Marketing Profs:

Bitcoin: The Good, the Bad and the Future.

Bitcoin is mentioned day-in-day-out but many people still don’t know what it is or how it can be used. As a relatively new and emerging alternative to credit cards and cash, Bitcoin remains largely unknown to many business owners – even though it’s a freely available, viable option for taking payments and paying suppliers.

Bitcoin is a decentralised virtual currency, meaning it does not exist in the physical world, nor does it have a central bank such as the Federal Reserve or the Bank of England. There is also a finite number of bitcoins in the world, with a limit of 21 million bitcoins set to be reached by 2014, according to Metro Bank, here.

Bitcoin.org, here, say that “Bitcoin uses peer-to-peer technology to operate with no central authority or banks; managing transactions and the issuing of bitcoins is carried out collectively by the network. Bitcoin is open-source; its design is public, nobody owns or controls Bitcoin and everyone can take part. Through many of its unique properties, Bitcoin allows exciting uses that could not be covered by any previous payment system”.

Reizel Sales, one of our many Round-up readers, works closely with the Findmyshift content team, and they recently compiled data surrounding the Bitcoin trend, and how it impacts business owners and ecommerce.
They put the data in the visual at: www.findmyshift.com/bitcoin-for-business-the-good-the-bad-and-the-future.

Doctor Who helps teach children coding

Gov.uk has announced that the BBC’s new Doctor Who computer game will teach local children more about coding at D5, the London conference for leading digital governments. International D5 delegates will also share experiences and discuss the best way to teach code in primary schools.

Coding is when you give a sequence of instructions to a computer so you can make it do what you want to do. Children as young as 5 are able to grasp coding concepts. Learning to code strengthens their problem solving and logical thinking skills.

More and more jobs now rely on computing and coding, but conversely fewer people have the skills to fill them. D5 delegates will talk about how to avoid a global coding crisis by educating the next generation of coders. At D5, the BBC-led coding session will use a new Doctor Who game called ‘The Doctor and the Dalek’ to help 11-year olds from Netley Primary School, Camden, London, understand more about coding. The game sees the current Doctor, Peter Capaldi, take on dangerous quests against his enemies. Anyone can play it for free on the CBBC website.

Play The Doctor and the Dalek.

The BBC has published a range of resources for students and teachers on BBC Bitesize to coincide with the new computing curriculum in England.  The resources include computer programming study guides, quizzes, games and videos. These Bitesize resources and The Doctor and the Dalek game support a range of other material, including 3 children’s TV shows, released as part of the BBC’s wider Make it Digital initiative, with more to come in 2015.

In England, there are around 900 volunteer-led after-school coding clubs for 9 to 11-year-olds.
Find out more about Code Club.

“Cryptography For Dummies – eBook (usually $22.99) FREE for a limited time!”

It’s FREE so you’ve nothing to lose… Learn everything from the terminology used in the field to specific technologies to the pros and cons of different implementations.

  • Cryptography is the most effective way to achieve data security and is essential to e-commerce activities such as online shopping, stock trading, and banking
  • Discusses specific technologies that incorporate cryptography in their design, such as authentication methods, wireless encryption, e-commerce, and smart cards
  • Based entirely on real-world issues and situations, the material provides instructions for already available technologies that readers can put to work immediately
  • Expert author Chey Cobb is retired from the NRO, where she held a Top Secret security clearance, instructed employees of the CIA and NSA on computer security and helped develop the computer security policies used by all U.S. intelligence agencies

Offered Free by Wiley from: whitepapershg.tradepub.com/free/w_wile141/

Match Customers with the Products They’re Searching For

This comes from Magento. To realise the convenience benefit of shopping online, customers need to find what they’re looking for, and to find it quickly.

This FREE eBook provides:

  • EXAMPLES FROM MERCHANTS: A treasure chest of valuable customer insights around site search
  • OPTIMIZE CONVERSION: Three recommendations for increasing conversion through site search

Many merchants’ site search tools don’t fulfill the promise of delivering meaningful results. Learn how to use your website’s site search data to better understand your customers, their needs and their intent, and how to properly leverage site search to help customers find what they’re searching for.
Download from: enterprise.magento.com/content/site-search

Beyond the Basics: Strategic Marketing for CPA Firms

Great stuff here for accountants and also for lawyers.

When it comes to marketing for businesses, most people can agree upon the following five steps:

  • Set your budget
  • Prioritise initiatives
  • Set expectations and goals
  • Periodically assess marketing performance against goals
  • Revise budget, initiatives and goals as necessary

While this covers the basics, this lather-rinse-repeat marketing routine completely misses the mark when it comes to strategic marketing. Budgets and goals are how you implement a marketing strategy; they are not the strategy itself. Developing an effective marketing strategy means clearly understanding and then communicating what makes your practice different from others.

For example, a marketing strategy must address how to get past the label of being “just another CPA” – known for price-based commodities like tax returns and audit services – by focusing on branding and how your firm stands out from competitors. A marketing budget or an outline of performance expectations for your marketing program might be helpful to you, but it won’t tell your target audience what makes your firm stand out from all of the others out there.

This is a great article for any accounting firm interested in strategic marketing – either for themselves or their clients.
Read more: info.grwco.com/blog/beyond-the-basics-strategic-marketing-for-cpa-firms

The Steve Jobs guide to getting what you want

Spotted in Times of India:  Steve Jobs didn’t launch two of the most valuable companies in modern times by following the rules all the time. He had a unique way of crafting his own reality, a “distortion field” that could persuade people that his personal beliefs were actually facts, which is how he pushed his companies forward. And he also used a blend of manipulative tactics to ensure his victories.

Many consider Jobs to have been a genius, but there’s no reason why we can’t all learn a thing or two from his tactics. The full article expands on all these points:
1. Earn everyone’s respect
2. Pitch with passion
3. Disarm people with seduction and flattery
4. Claim all the good ideas are yours
5. Make decisions quickly and definitively
6. Build a strong following by using brutal honesty
7. Don’t wait to fix problems
8. Either address problems head on…
9. …Or ignore the problems entirely
10. Strike when the iron’s hot, and strike hard
11. Use leverage when you have it
12. Demand perfection
Read more in the full article: timesofindia.indiatimes.com/tech/slideshow/The-Steve-Jobs-guide-to-getting-what-you-want/itslideshowviewall/45395392.cms

2015 Social Marketing Planning Guide

In Simply Measured, they say that 2015 is going to be a great year for social marketers, but to make the most of it you’ll need a fine-tuned social strategy.

This FREE guide is your countdown to the New Year with ten fresh tactics based on the 2014 trends we expect to shape the coming year, and ways you can refine your brand’s social strategy for success.

Download this FREE guide to learn:

  • What changed in social marketing in 2014
  • How you can expect social to change in 2015
  • Ways for you to take advantage of the latest social media trends

…and much more. Click the link below to download the guide!
From: go.simplymeasured.com/q1OI0m0jIj0n5F03X0hv00w

LinkedIn leads the pack for social SMEs: How your firm can get on board

From Australia, in SmartCompany.au, By Eloise Keating: Public relations specialist and social media expert Catriona Pollard receives at least one email a week about a new business opportunity as a direct result of her LinkedIn profile. It may be from someone Pollard has never met but who has found out about her PR agency through LinkedIn, or in some cases, from someone who Pollard has been connected with for some time but now needs her expertise for a particular project. Whatever the purpose, it’s clear Pollard would not be receiving the emails without LinkedIn.

Pollard is one of a growing number of entrepreneurs and small business owners recognising the value of LinkedIn, a professional networking platform used by 350 million people worldwide.

In the fifth SmartCompany and Crowe Horwath SME Directions Survey, LinkedIn was voted the most effective social channel by more than 430 business owners and managers.

While word-of-mouth still dominates when it comes to marketing for the SMEs who participated in the survey, 41% nominated LinkedIn as the most effective of the social networks by far.

Pollard says LinkedIn is also particularly useful in the B2B space, as the platform makes your professional contacts “more visible”.
Read more: www.smartcompany.com.au/technology/social-media/44939-linkedin-leads-the-pack-for-social-smes-how-your-business-can-get-on-board.html

Technical Stuff

UK: Leave and Pay for Mothers – Know Your Rights booklet

FREE booklet from TUC: Pregnant women are protected from harm in the workplace and have the right not to be dismissed or unfavourably treated because of their pregnancy. Most employed mothers are entitled to 52 weeks’ maternity leave and 39 weeks’ Statutory Maternity Pay or Maternity Allowance. Mothers with children born on or after 5 April 2015 may also be able to convert some of their maternity leave and pay into Shared Parental Leave and Pay which they or their partner can take on a more flexible basis in the first year of their child’s life.
Details at: www.tuc.org.uk/node/121636

Leave and Pay for Fathers and Partners – Know Your Rights booklet

Another FREE booklet from TUC:  If you are an expectant father or the partner of someone due to give birth or adopt a child, you could be entitled to time off to attend ante-natal appointments plus up to two weeks’ paid paternity leave. You may also be able to take more time off in the first year as Shared Parental Leave and be entitled to some Shared Parental Pay.

Other rights that may help you combine paid work with looking after your child include unpaid parental leave, the right to request flexible working and emergency time off for dependents.
Details at: www.tuc.org.uk/node/121639

Crisis of SME Lending and how to circumvent it

In Business Matters, despite a growing economy, SMEs can still find it difficult to fund their expansion plans. Freddie Bellhouse, director of call handing agency MessageBase, looks at the different options available for business owners.

Many small businesses are struggling to raise much-needed funds to expand. This is nothing new. Since credit tightening at the onset of the recession businesses of all sizes have struggled to raise debt to varying degrees. However in a period of low interest rates and a growing economy, why is this still the case?

Whilst the vast majority of lending comes from traditional sources such as high street banks who have traditionally required assets as security (something most small businesses simply don’t have) or otherwise require substantial turnovers for cash flow lending, new lenders do offer some considerable hope to small businesses. In short, they can be separated out as follows:

  • Crowdfunding
  • The Venture Lender
  • The Gordon Gekko Solution
  • The Establishment Lender
  • Giving up a Slice of the Pie

Read the full article for details on the above: www.bmmagazine.co.uk/news/27535/crisis-sme-lending-circumvent

Marketing Round up for Professionals December wk 1

Marketing Round up for Professionals December wk 1

Intro:

Steve Jobs, when aged 33, looked in the mirror and thought to himself:
For the past 33 years, I have looked in the mirror every morning and asked myself: ‘If today were the last day of my life, would I want to do what I am about to do today?’ And whenever the answer has been ‘No’ for too many days in a row, I know I need to change something.

Do you feel like that sometimes?

– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – –

The Chancellor’s Autumn Statement

It may be me, of course, but I cannot understand why some firms just don’t bother to treat their clients like customers.

Governments rule much of our lives. The interest we pay on our mortgages, the interest that we don’t get on our hard earned savings and how we draw our pensions. On 3 December, Chancellor Osborne will, once again, explain what he is doing with our money and the huge National Debt we have built up over the years.

What Mr Osborne says on 3 December will affect you and all your clients.

Don’t you owe it to your clients to send them a handsomely designed summary from your firm about the Chancellor’s proposals?

Send out a million copies, if you like, of the summary to clients and prospects for £100 + VAT. For details, visit our shop or email me at: mpollins@bizezia.com.

– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – –

It’s happening

You don’t go into a boxing ring with Mike Tyson with no gloves and no strategy to protect your vital bits, do you?

A month ago, I warned you that the big boys were going to take away your clients (see onesmartplace.com/lose-clients-kpmg-pwc/)

It’s happening. Right now.

KPMG Enterprise, who believe that online accounting is the way forward for start-ups and growing businesses, have launched their marketing initiative. They work with their strategic technology providers to help clients ensure that their business benefits from the flexibility and freedom that this form of accounting can offer.

Delivered as part of the KPMG Small Business Accounting solution, they now offer a suite of services designed to meet the needs of growing businesses, including bookkeeping, VAT and Corporate Taxes, annual accounting and payroll.
Built around an award-winning cloud accounting platform (Xero), to prepare and maintain accounting records, providing instant access to the figures for a business, such as cash flow, payables, receivables and commentary. No more email attachments with hard-to-download spread sheets. Just accounting on the go for your growing business.

That’s what they say.

What do you say? Or rather, what are you going to do about it?


Marketing round-up:

 

Marketing ideas from Marketing Profs

More marketing ideas and tips have been published by Marketing Profs:

5 Common Myths About VoIP Phone Systems

From VTSL Business Phone Systems, written by Audra Oliver: New technology is often misunderstood. Even those that have a decent understanding of the basics are rarely aware of the nuances or differences between providers. Take something like digital radio. Digital radio (DAB) became available in the UK in 1999 and has become increasingly popular over the years. A tech-savvy person will likely be able to tell you that digital radio is a compressed analogue audio signal transmitted using a digital modulation scheme. But that same tech-savvy person will likely be unable to tell you which DAB radios you should buy, or what to look out for when shopping for one.

The same is true for VoIP. Most people know it stands for voice over internet protocol—a form of telephony in which your voice travels over a network (such as the internet)—but few know much about the differences in systems, or whether the general assumptions are true or not.

In this article, the author dispels some common myths about VoIP phone systems.
Read more: blog.vtsl.net/blog/5-common-myths-about-voip-phone-systems

White Paper: Top 3 Reasons to Use Multiple Email Service Providers

There are more than 400 email service providers out there, using just one limits your scope and success within your day-to-day email marketing operation. Boost performance and engagement with the multiple email service provider approach. Find out how this can be done and why you should have been doing this yesterday.

Download this FREE white paper, Top 3 Reasons to Use Multiple Email Service Providers, to find out:
• How to get into more inboxes and maximize ROI
• How to reduce your email marketing costs
• How to easily setup backup systems for redundancy

To learn more about the benefits of working with multiple email service providers, check out the in-depth white paper now.
Source: e.marketingprofs.com/a/hBUdc8PAJaJZfB891IbB9lxEmNU/og3

How to Master the Balancing Act Between Web Design and Functionality

From Marketing Prefs, written by Roy Chomko: The technical and aesthetic components of “good” Web design are often presented as two competing forces, or separate entities that must be corralled into grudging cooperation for the sake of producing a functional product.

However, by implementing a few best-practice development process strategies, Web designers and developers can work as a unified team to achieve a common set of project goals.

From a website’s conception to official go-live date, the design and development teams need to have shifted out of their silos and onto the same workbench:
1. Know your audience
2. Bring developers on board sooner rather than later
3. Resist the development veto
4. Try before you buy
5. Don’t be a lemming
Read the full article at: www.marketingprofs.com/articles/2014/26560/how-to-master-the-balancing-act-between-web-design-and-functionality

Don’t get left behind in the enterprise mobile app dev (r)evolution

Found in Business Matters:  In seven years we have gone from Blackberry and Nokia to iPhones, smartphones, tablets and wearable devices. Today mobility is king. Employees like – and expect – the same experience they have at work as the one they have at home.

The latest Forrester report on mobile app development published this month predicts that consumer and employee demand for innovative mobile experiences will increase in 2015. According to the report, the requirement for innovative mobile experiences will continue to grow as mobile platforms, development tools and programming techniques evolve at a similar pace in an attempt to keep up with demand for best-in-class apps that create customers’ mobile moments.

The percentage of enterprise-focused developers has also significantly risen in the last few years, increasing from 29.3 per cent in 2010 to 42.7 per cent in 2013. In the same period, developers primarily interested in consumer-facing apps have shrunk from 70.7 per cent to 57.2 per cent. Where mobile app dev is concerned, the enterprise is where the activity is happening now. Developers are increasingly focusing on building apps for internal purposes to improve processes for the finance teams, HR, sales and marketing, instead of solely focusing on building new mobile B2C apps.

In fact, when we talk about mobile app dev we should really make the distinction between enterprise and B2C because business to consumer apps are quite different in terms of the approach and the development environment than that used for business to enterprise or business to employee apps.
Read the full article at: www.bmmagazine.co.uk/news/27512/dont-get-left-behind-enterprise-mobile-app-dev-revolution/

Latest SME Finance Survey, Continued move away from traditional bank funding

Business Matters report that while the appetite to seek finance may be on the rise for UK micro and small businesses, the latest information from the BDRC Continental SME Finance Monitor, released on 27th November, highlights that many continue to shun traditional banking products and are looking towards alternative financial providers, their supply chain or dipping into their own personal funds to finance future growth.

However, the report also highlights that small firms still perceive ongoing difficulties in securing funding, reporting a confidence gap of 10 per cent in terms of those who were fairly or very confident that they would receive bank finance and the proportion that actually did.

In addition, 68 per cent of businesses surveyed reported their aspirations to pay down what is owed and to be debt free and only 39 per cent are happy to use external finance to help the business grow.
Read the full article at: www.bmmagazine.co.uk/news/27508/latest-sme-finance-survey-shows-continued-move-away-traditional-bank-funding

UK: Business birth rate soars to near 10-year high

Angela Monaghan reported in the Guardian some interesting figures on new businesses. UK businesses were created at the fastest rate in almost a decade last year as confidence increased against a backdrop of economic recovery. The business “birth rate”, which measures new companies as a proportion of all enterprises, was 14.1% in 2013, the highest since records began in 2004, according to the Office for National Statistics.

The proportion of business “deaths” fell to 9.7%, the lowest level since the financial crisis took hold in 2008.

The number of new businesses jumped 28.5% last year to 346,000, as Britain’s economic recovery looked more secure with growth in every quarter. Administration and support services were the areas with the highest rate of business births.

Businesses which stopped trading fell 6% to 238,000 over the year, with those operating in the finance and insurance sectors experiencing the highest death rate, followed by accommodation and food services.

In the run up to the crisis, businesses were created at a faster rate than they closed, but that trend was reversed in 2009-10. Business births overtook deaths once again in 2011.
Read more at: www.theguardian.com/business/2014/nov/27/business-birth-rate-10-year-high

New Class 3A NICs

[26 November 2014, ICAEW Tax Faculty Team] Posted on 24 November: People who reach state pension age before 6 April 2016 will be able to top up their state pension by paying a new class of voluntary National Insurance contributions (NICs) – Class 3A – from October 2015.​

The new class of NICs was announced at the 2013 Autumn Statement. The government has recently published:

Class 3A voluntary contributions will give existing pensioners and individuals who are entitled to a state pension, and who reach state pension age before 6 April 2016, the opportunity to increase their pension.

The measure is aimed particularly at women and other groups who have done less favourably under the existing rules for the state pension and have not previously been able to top it up.

Paying Class 3A NICs
Those eligible will be able to pay Class 3A contributions from 12 October 2015 in Great Britain, and from a date to be appointed in Northern Ireland.

The opportunity runs until 5 April 2017.
Read more: www.ion.icaew.com/TaxFaculty/post/New-Class-3A-NICs

HMRC clarifies pension lump sum recycling rules

From William Robins in New Model Advifser: HM Revenue & Customs (HRMC) has clarified rules relating to the annual allowance in retirement, brought in under Rightthe pension freedoms, amid fears people will recycle pension cash back into their scheme.

Under new rules outlined earlier this year, which come into force in April 2015, an annual allowance of £10,000, known as the money purchase annual allowance, will be triggered whenever someone goes into flexi-drawdown or takes an uncrystallised fund pension lump sum (UPFLS).

However it is often possible for people with old money purchase occupational schemes to take what is called a ‘standalone’ lump sum, which can be of substantial size. It would mean they would be using neither flexi-drawdown nor UPFLS.

At an HMRC pensions’ industry forum, HMRC clarified that a ‘standalone’ lump sum would not trigger the money purchase annual allowance except where the member has primary protection as well.

It said a stand-alone lump sum will not trigger the money purchase annual allowance rules unless the member had primary protection, but not enhanced protection as it is possible to have both, and protected ‘standalone lump sum’ rights exceeding £375,000.

Primary protection was available to anyone whose pension funds on 5 April 2006 where at or above the annual allowance of £1.5 million brought in that year. Enhanced protection, available until 5 April 2009, had the effect of eliminating and lifetime allowance charge in return for surrendering certain rights.
Read more: citywire.co.uk/new-model-adviser/news/hmrc-clarifies-pension-lump-sum-recycling-rules/a785664?re=31777&ea=248678

SRA consults on accounts rules

Nick Huber in AccountingWEB] reported that fewer solicitor firms will be required to have an annual audit under a proposal from the Solicitors Regulation Authority (SRA). The proposal is to exempt firms from the requirement of getting an annual accountant’s report if there is a low risk of a solicitor taking customers’ money.

This is part of a wider plan to cut unnecessary regulation in the law profession.

The SRA consultation, published on 18 November, also suggests another reform of accounting rules; changing the criteria for when an accountant has to qualify the report. The intention is to reduce the amount of fairly “trivial” qualified accounts it gets.

Proposed changes could cut income for accounting firms, although the new rules may have some benefits. The SRA suggests that accountants be given more freedom to use their professional judgement when checking solicitors’ accounts. “The primary purpose of the current Accounts Rules is simple – to keep client money safe,” the SRA says in its consultation.
Read more: www.accountingweb.co.uk/article/law-regulator-wants-relax-requirement-firms-get-annual-audit/568614

Do bankers and politicians lie or confabulate?

Do bankers and politicians lie or confabulate?

A few weeks ago, I blogged about brains. Stating the obvious, I said that we humans share a number of things with other humans: we all have a brain.

Some brains are bigger or smaller than others, while some brains are better (brainier, if you like) than other brains, is what I wrote.

CavemanThe past…

New Scientist [25 October 2014] say that writing has only been around for about 5,000 years: long before typewriters and iPads. Although early man may have walked on two legs their heads were small, their teeth were large and their arms were long.

Let’s hope it wasn’t too cold or windy as humans didn’t start wearing clothes until about 70,000 years ago.

Man was smart and started long-distance commerce as long as 140,000 years ago.  But man’s development really took off when the first writing occurred, and long after cave art was practised: possibly when accountants and lawyers started to emerge and keeping records was a good way to keep tabs on what their charges were going to be?

Early on, man realised he had to get out of his environment because of the dangers perceived from in-breeding and so they searched in far off places for their perfect mate. It’s said that this exodus from the family environment is what made men such good map-readers. Jack Blocker wrote about this [here] earlier this month. This theory was devised by academics at the University of Utah – they came to their conclusions after studying the traditions of the Twe and Tjimba tribes in Namibia, southern Africa. You can read about it in the journal Evolution and Human Behaviour, albeit an extract, here.

The future…

Brain blueBrains can act like computers, in a way, if they communicate with other brains. “We can now send thoughts directly between brains” say Rajesh P. N. Rao and Andrea Stocco in an article in Scientific American, this month. “The dawn of human brain-to-brain communication has arrived”, they add. You can read the article here. You can buy the publication, Volume 25, issue 6, here.

The future has exciting things in store for humans not the least of which will be brain uploads. New Scientist suggests that in the future, the brain’s functions will be simulated in silicon (maybe 3D printing?).

An article in the Guardian titled Brain will be battlefield of future, warns US intelligence report caught my attention. It said that in a report commissioned by the Defense Intelligence Agency, leading scientists were asked to examine how a greater understanding of the brain over the next 20 years could drive the development of new medicines and technologies. It talked about behaviour-altering drugs, scanners that can interpret a person’s state of mind and devices capable of boosting senses such as hearing and vision. But what I really found interesting was that “some day there could be a technique developed to extract information from a prisoner that does not have any lasting side effects.”

If it could work with prisoners, could it work with bankers and politicians?  Getting old fashioned truth from them would be a good thing wouldn’t it?

Brain FictionIs it all fiction?

Of course, it’s possible that bankers and politicians don’t lie at all. Perhaps they simply confabulate: Confabulation is distinguished from lying as there is no intent to deceive and the person is unaware the information is false.

William Hirstein, the author of Brain Fiction, describes confabulation as a person’s construction of false information while genuinely believing (self-deception if you like) that they are telling the truth. He says that people (he doesn’t mention bankers or politicians per se) sometimes have a tendency to confabulate, rather than admitting “I don’t know”. The book is available at Amazon and good bookshops.

Marketing Round up for Professionals November wk 4

Marketing Round up for Professionals November wk 4

The Chancellor’s Autumn Statement

It may be me, of course, but I cannot understand why some firms just don’t bother to treat their clients like customers.

Governments rule much of our lives. The interest we pay on our mortgages, the interest that we don’t get on our hard earned savings and how we draw our pensions. On 3 December, Chancellor Osborne will, once again, explain what he is doing with our money and the huge National Debt we have built up over the years.

What Mr Osborne says on 3 December will affect you and all your clients.

Don’t you owe it to your clients to send them a handsomely designed summary from your firm about the Chancellor’s proposals?

Send out a million copies, if you like, of the summary to clients and prospects for £100 + VAT. For details, visit our shop or email me at: mpollins@bizezia.com.


Round-up

Here is my regular round-up of marketing and business promotion issues plus other interesting things over the past week. It provides access to tools you can use right now to promote your firm plus software that will help those endeavours.

Marketing ideas from Marketing Profs

More marketing ideas and tips have been published by Marketing Profs:

Why You Need To Install Windows Updates Automatically

An article at HowToGeek.com said that once again there are urgent security patches released for Windows, and this time the problems they fix are “potentially catastrophic” issues with the encryption stack. This is why you should have Windows install updates automatically.

It’s possible you leap into action every time you see the security notification, but many people don’t. And, if you do, what’s the point of installing critical security updates manually? Just have them install themselves.

Patches Should Be Installed as Soon As Possible
You often need to patch security problems as soon as possible to fix whatever the problem is.
After a patch is released, the security hole becomes public knowledge if it wasn’t already. Attackers now know the problem and can rush to start exploiting it as soon as possible before people update. Attackers know business and home users are often slow to update, and they can wreak some havoc in the time before people patch.
Read more: www.howtogeek.com/202038/why-you-need-to-install-windows-updates-automatically

Technology solutions for increased productivity: a free SmartCompany eBook

From SmartCompany.com.au in Australia: One of the biggest challenges for SMEs is finding ways to get more productive and grow without being bogged down in time consuming and costly approaches. Increasingly technology is providing solutions – allowing both businesses and individuals to become more productive and efficient. But the challenge lies in equipping your SME with the right tools.

SmartCompany and SAP recently looked into the technology habits of SMEs, along with their productivity and growth ideals. We found that while SMEs appear tech savvy and understand the impact of technology on business, 50% say they don’t have the resources required to improve their productivity. Clearly there is an imbalance.

This free SmartCompany eBook, Five ways to get productive and grow with technology solutions, brought to you by SAP, is designed to showcase these findings and demonstrate how SMEs can increase their productivity without enormous costs.

You’ll also learn:

  • What SMEs find challenging about adopting new technology;
  • How SMEs can overcome a lack of resources;
  • How technology can help with the issue of staff disengagement;
  • Why better productivity doesn’t have to be expensive;
  • How to navigate regulatory burdens with technology, and more.

Read more: www.smartcompany.com.au/resources/library/ebooks/44674-technology-solutions-for-increased-productivity-a-free-smartcompany-ebook.html

How leaders use personas to drive innovation

From Quarry.com: The Savvy Marketer’s Guide® to Leading with Personas shares three real-life success stories — and one decided failure — of how change leaders leveraged personas to drive innovation and inspire change in four complex and very different business situations.

What will you learn?
The Savvy Marketer’s Guide to Leading with Personas shares:

  • How personas can be used to create alignment, shake off misconceptions and inspire innovation.
  • The insightful stories of three leaders who used personas to achieve their goals (and the cautionary tale of one that didn’t!).
  • Seven ways that personas can be used as powerful change-leadership tools.

Get the FREE guide from: www.quarry.com/better-practices/savvy-marketers-guide-leading-personas

Simply Measured Twitter Study Q3 2014

If you want to learn more about Twitter, read this: From Simply Measured: Twitter is a key channel for social brands to connect with their mobile audiences, but the network continues to change fast.

In their latest study, Simply Measured analyzed the top brands in the world and the new ways they’re using Twitter, the results they’re seeing, and which tactics have contributed to bigger audiences and increased brand engagement.

Download Simply Measured’s latest Twitter study to learn:

  • How active the world’s top brands are on Twitter
  • How top brands are using hashtags, link types and visual content
  • Which tactics have contributed to increased brand engagement
  • Best practices for perfecting your Tweets

…and much more. Click the link below to download the full study!
From: get.simplymeasured.com/2014-q3-twt-study-em.html

How To Successfully Scale Your Social Efforts Across Your Entire Organization

From Hootsuite This FREE white paper is designed to take your organisation through the essential steps involved in implementing a successful and scalable social media strategy. Scale to meet customer needs and reap the rewards of effective social media engagement across the enterprise.

Gain insight on how to mandate social media use to positively impact all departments:

  • Integrate social into existing organizational and departmental goals.
  • Listen to conversations about your brand and learn from your competitors.
  • Engage to Build Community: Empower your Social Team to contribute to the conversation.
  • Encourage your Social Teams to distribute new learning both within the Team and your organization as a whole.
  • Secure your online profiles to avoid publishing errant messages.
  • Measure your Social ROI: Build the capacity for measurement into every social action
  • Amplify your outreach and invest in a social future.

Download your FREE copy today: hootsuite.com/resources/white-paper/Organize-your-Social-Business

Effective time management

From Go To Meeting: In this FREE white paper, well-known time management expert and best-selling author Cordula Nussbaum demonstrates methods for creative and individual self-management. Cordula also provides an introduction to modern, effective time management practices.

Download the white paper and find out how to:

  • Identify and switch off personal stress causes and time thieves
  • Re-organise your daily work according to your personality
  • Efficiently prioritise tasks and delegate if needed
  • Get back into top form with successful self-management

Download the white paper: learn.gotomeeting.com/Personal_time_mngmt_Key_to_success_G2M_NE-WP-S

3 Hiring Process Blunders

So you are hiring people again.  This FREE eBook from Foundation Resourcing details the latest, cutting-edge Financial Services hiring techniques.

When you get this FREE eBook, which you can read at your leisure, you will discover…

  • The little known concept of “deep referencing” and the 7 key questions you can ask which will highlight a poor hire before its too late.
  • 10 crucial interview questions you should be asking and a breakthrough questioning technique which is guaranteed to reveal a candidates genuine strengths and weaknesses to you.
  • The 4 rules to effective assessment days including the radical new concept of subterfuge assessment stooges to glean attitudinal behaviour
  • A full brief on the latest psychological profiling techniques, which have proven to be the most effective in the financial services industry.

Read more: www.foundationresourcing.co.uk/landingpage

5 Steps to Social Planning for Enterprise Brands

From Simply Measured:  Written by Bridget Quigg: At the biggest brands, the dollars being spent on social media require careful planning, regular analysis, and optimization on a large scale. These high-revenue companies are pushing hard to make social media support their business.

Ron Schott, Director of Professional Services at Simply Measured, provides insight on how he sees the major brands he has worked with – leaders like MasterCard, IHOP, HTC, and KIA – approach their social strategy planning process.

Click on the link below for his summary of five planning steps and some advice on each.
Read more: simplymeasured.com/blog/2014/11/14/5-steps-to-social-planning-for-enterprise-brands/

Did you know that 94% of Crowdfunding Funded Companies are Successful and Still Trading

From Business Matters: Angels Den, a leading equity crowdfunding platform, has this week revealed that 94% of the businesses that raised funds through the site are still trading, despite the leading research stating 56% of all angel investments will fail.

Technology start-ups and those operating in the food and drink sector emerged as the top performing industries in terms of successful start-ups, with London and the South-East the most likely locations for them.

A newly-released infographic designed and compiled by a leading crowdfunding platform and angel network has revealed that as many as 94% of the businesses that have raised funding through the site have gone on to achieve financial success and are still trading. This statistic has come to light despite a recent finding from NESTA that suggests around 56% of angel investments will fail to make any return on capital.
Read more: www.bmmagazine.co.uk/news/27461/94-companies-funded-crowdfunding-platform-successful-still-trading

How the Most Successful People Keep Innovating

From American Express: Written by Vivian Giang: If you feel you or your business are stuck in a rut or, worse yet, failing, use the strategies from 6 innovation experts to spark creativity and change in your company

No matter what activity you’re pursuing, you have to continually evolve or you won’t make any progress. This is especially true when it comes to business—you have to keep transforming and innovating, staying fresh and up to date. You often have to zag while everyone else zigs.

So how can you keep up with the fast-churning world of business in order to remain viable and needed? Some of the most successful people in the world share their secrets to blocking out the noise and continuously innovating below.
Read more in the full article: www.americanexpress.com/us/small-business/openforum/articles/successful-people-continuously-innovate/

Law-Mart: Pick up a Will with your TV at Wal-Mart

In BNN.ca: Written by Jeff Gray: Walk into one of four Toronto-area Wal-Marts and in addition to the advertised “pre-Black Friday deals” that include discounted toys and flat-screen TVs, shoppers can also pick up a last will and testament drafted by a real, live lawyer.  Recently launched Axess Law has put itself among the most aggressive of a new breed of low-cost law firms by installing a bright-orange branded retail presence inside Toronto Wal-Marts over the past year, offering wills for just $99 and real-estate deals for $1,288, tax and other expenses included. The service is the first of its kind in Canada.

The law firm says the move has been so successful it is expanding the service to seven more Toronto-area Wal-Marts over the next six months, with a plan to move into Wal-Mart Canada Corp. outlets across the country. The next location, at Toronto’s west-end Dufferin Mall, is due to open in weeks.

“It’s only a matter of time before you see our bright orange in Alberta and B.C.,” Axess Law co-founder Mark Morris, 38, said in an interview.

The concept is not unlike accounting firms and travel agencies that have set up shop in various large retailers. But it is a still revolutionary step in this country’s conservative legal circles…
Read more: www.bnn.ca/News/2014/11/20/Law-Mart-Pick-up-a-will-with-your-TV-at-Wal-Mart-.aspx

UK: How to get a guaranteed pension that lives on after you’ve died

From the Daily Telegraph: Written by Katie Morley: One of the downsides of buying guaranteed pension income from an insurer is that the pension dies when you do. But a little-known clause that allows you to pass it to loved ones could be about to hit the mainstream

A little-known pension option, which allows people to pass a guaranteed pension onto loved ones as an inheritance is expected to boom in popularity next year.

In April 2015, the Government will ban the “pension death tax” which currently means people have to pay 55pc tax on pension money they pass on as inheritance. The ban is primarily for drawdown pensions, where people will be able to take control their own investments and take as much or as little income as they like. However, the ban will also apply to a rare form of annuity that comes with an inheritance option called “value protection”.

Annuities provide a guaranteed income for the rest of someone’s life in retirement, but when they die, the pension dies with them, and the insurer pockets whatever’s left. But when people with these so-called “value protected” annuities die, the insurer pays out up to 100pc of the sum for which they bought the policy, minus the combined value of the annual income they’ve been paid.
Read more: www.telegraph.co.uk/finance/personalfinance/pensions/11241516/How-to-get-a-guaranteed-pension-that-lives-on-after-youve-died.html

UK: Finally, you can hold buy-to-let in your pension. Here’s how

[24 November 2014, Telegraph] Posted 22 November: By Richard Evans and Nicole Blackmore: Buy-to-let landlords may be about to have their biggest dream come true: being able to hold their properties in a personal pension.
This would make any future capital gains tax-free. Holding residential property in a pension has previously been impossible.

The change, which comes about as a result of a new fund that invests in rental properties, could even see investors receive a windfall from the taxman if the value of their buy-to-let portfolios is boosted by tax relief when it is put into the pension.

This manoeuvre, which would see investors swap their existing, directly owned properties for shares in the property fund, could suit small buy-to-let investors with a handful of properties. A different tax perk could benefit larger landlords who own their properties via a limited company, who may be able to defer some of their capital gains tax liability.

Either process would be complicated and would involve costs as well as benefits. Here we look at how they would work, first for small landlords and then for larger ones who already own, in effect, their own property company.
Read more: www.telegraph.co.uk/finance/personalfinance/investing/buy-to-let/11245456/Finally-you-can-hold-buy-to-let-in-your-pension.-Heres-how.html

Marketing Round up for Professionals November wk 3

Marketing Round up for Professionals November wk 3

Here is my regular round-up of marketing and business promotion issues plus other interesting things over the past week. It provides access to tools you can use right now to promote your firm plus software that will help those endeavours. The really good thing is that most of them are FREE – yes, that’s right, they won’t cost you or your firm a penny (or a dime, if you are reading this in Canada or the USA).

Marketing ideas from Marketing Profs

More marketing ideas and tips have been published by Marketing Profs:

Say ‘hi’ to your new colleague: the needy robot

Emma Jacobs blogged on FT.com: The next Machine Age will not just augur job losses and the transformation of some professions. The future could be a lot worse. It may also let loose an army of needy robots.

The MIT Technology Review described a new generation of Cobots – collaborative robots – made by a team under Manuela Veloso, a professor at Carnegie Mellon University in Pittsburgh. These are autonomous intelligent mobile robots capable of performing service tasks and interacting with humans.

The robot is as polite as Star Wars’ C-3PO but there the similarities end. It has no arms and no legs. In fact, the article describes it as “a laptop and a cluster of sensors sitting atop a wheeled bar-stool”.
Read more here.

Big Data: the mega-trend that will impact all our lives

Found in Soft Expert: There are some things big enough to cause implications for everyone’s life, whether we want it or not. And Big Data is one of those mega trends that will impact everyone in one way or another.

Basically, Big Data refers to our ability to collect and analyze the vast amounts of data we are generating in the world. So what is new? Haven’t companies and organizations captured and analyzed data for a long time? The answer is yes, but there are two factors that are changing at the moment and are making the phenomenon of ‘Big Data’ real: the rate at which we are generating new data is frightening; and our ability to analyze large and complex forms of data has been transformed in recent years.

With this article, “The Big Data Guru” Bernard Marr wants to explain what is behind this mega buzzword and outlines why it will impact everyone.

Bernard Marr is a best-selling business author, keynote speaker and consultant in strategy management, performance management, analytics, KPIs and big data
Download from: www.softexpert.com/whitepaper.php?wp=706&pg=83#706

Top Five Questions Marketers Should Always Be Asking Themselves

On Marketing Profs, Preeti Upadhyaya posted: Marketers are juggling more projects and deadlines than ever. There’s never been more pressure to create and maintain a brand that “sticks” with increasingly distracted audiences.

With so many different channels and metrics to consider, it can be easy to forget about the basics of marketing.

For marketers to keep their eye on the prize—their audience—marketers should always be asking themselves the five questions covered in the article. Briefly, they are
1. What are our target audiences’ personas?
2. What is our audience doing all day?
3. What is keeping them up at night?
4. What will make your message stand out from the noise?
5. What action do you want your audience to take?
[Preeti Upadhyaya is the content specialist at WebDAM, a leading cloud-based digital asset management platform]

Nine TED talks every entrepreneur should watch

Adam Anticaglia wrote in Smart Company to ask: Who needs to pay big bucks to attend expensive business seminars when there’s so much free inspiration on the internet? TED talks have become a global phenomenon and Smart Company has rounded up the nine best TED talks for entrepreneurs. Set aside some time to watch these and really turbo charge your business.

It’s a list that includes an Australian author, a former United States federal prisoner, a CEO of a multinational consumer goods company, a Harvard business school professor, a millionaire entrepreneur and more.

These nine TED talks are sure to inspire, stimulate and generate thought about how to successfully run a business. They’re a must watch for SMEs and entrepreneurs.

By the way, in case you didn’t know: TED is a global set of conferences owned by the private non-profit Sapling Foundation, under the slogan: “Ideas Worth Spreading”.

Top 10 Online Marketing Trends for 2015

From ActiveDEMAND: It’s that time again to budget for the coming marketing year. Have you made all the right choices? Download the new eBook “Top 10 Online Marketing Trends for 2015” and compare your plan against what the rest of the industry is doing.

What you’ll find inside…

  • Direction of content marketing
  • How search and social media relate
  • Next steps for mobile marketing
  • Evolution of e-Mail marketing
  • The next position HR needs to fill
  • and lots more!

Free for a limited time only, download from here.

7 Tips for Crafting the Perfect Facebook Post

From Simply Measured, By Lucy Hitz: As your social media audience grows, a microscope is placed on the value you’re driving with your efforts. You can’t afford to be careless with the content you publish.

To get a better understanding of the specific aspects that make a Facebook post successful, the author culled the most pertinent data from the Simply Measured Facebook study and other industry research.

The article has seven traits of successful Facebook posts from The Interbrand top 100 global brands, and other industry leading Facebook pages.
Discover more, here.

Download “The Essentials of IT Security – Free Kit”

The Essentials of IT Security brings together the latest in information, coverage of important developments, and expert commentary to help with your IT Security related decisions.

The following kit contents will help you get the most out of your IT Security research:

  • Citrix NetScaler: A Powerful Defense against Denial of Service Attacks
  • The Future of Backup as a Data Protection Strategy
  • 10 Network Security Tools and Tests Everyone Should Use
  • Website Security Threat Report 2014

Offered Free by: TradePub
Click here to downloadwww.howtogeek.com/elk/670/211639/12359

5 Steps for Social Enterprise Success

Think about how much information you have access to at any given moment, thanks to email, websites, instant messages, blogs, and social networks. Now imagine using these types of social technologies to drive meaningful change within your enterprise.

Download this comprehensive ebook to learn the value of social networking tools in business, whether you are looking to implement social tools or an enterprise business solution.

You’ll discover:

  • How to justify the investment
  • Tips for evaluating vendors
  • How to deploy the social network
  • Ways to drive internal adoption
  • How to maintain growth and engagement

Download today, from here.

Health & Safety Policy – have you got one?

From Bizezia.com: Every employer must have a comprehensive Health & Safety Policy by law where you employ five or more people.

Your Health and Safety Policy must:

  • Be signed by the Principal or Managing Director of the company
  • Be updated annually

In addition, amongst other requirements, you must:

  • Have formal risk assessments for all routine tasks and operations with effective safe systems of work;
  • Ensure that all employees and sub-contractors have been trained in safety procedures which apply to their jobs and the equipment they operate (including due consideration to ensure that such training has been understood by individuals 
whose first language is not English).

With the Bizezia Work Manual, you can create your own office policies and procedures manual on a fully-editable online system. Additionally, you can use Work Manual to create office policies and procedures manuals as an additional fee-generating service to your clients.

Work Manual now comes with templates for Contracts of Employment, Written Employment Particulars and a comprehensive editable Job Description Library (with over 500 templated job description) as well as optional additional work policies.
Read more here

100 Ways to Motivate Yourself

From best-selling author, Steve Chandler: 100 proven methods to positively change the way you think and act—methods based on feedback from the hundreds of thousands of corporate and public seminar attendees Chandler speaks to each year.  Create an action plan for living your vision, in business and in life.

This eBook is usually $15.99 but is FREE for a limited time!

The third refreshed edition of 100 Ways to Motivate Yourself features 100 proven methods to positively change the way you think and act—methods based on feedback from the hundreds of thousands of corporate and public seminar attendees Chandler speaks to each year. The book now also includes techniques and breakthroughs he has created for individual coaching clients.

100 Ways to Motivate Yourself will help you break through the negative barriers and banish the pessimistic thoughts that are preventing you from fulfilling your lifelong goals and dreams. This edition also contains new mental and spiritual techniques that give readers more immediate access to action and results in their lives. If you’re ready to finally make a change and reach your goals, Steve Chandler challenges you to turn your defeatist attitude into energetic, optimistic, enthusiastic accomplishments.

Steve Chandler is one of America’s best-selling authors whose dozens of books—including the best-sellers 100 Ways to Motivate Others, 100 Ways to Motivate Yourself, The Hands-Off Manager, and Reinventing Yourself—have been translated into more than 25 languages, with best-sellers in China and Japan.

Offered Free by: Career Press. Other Resources from: Career Press
Download from here

7 Key Social Media Mistakes to Avoid

From socialmediopolis.com, written by Sofie De Beule: Used the wrong way, social media can have a negative impact on your business. One little error can set your brand’s reputation back for a long time. Making mistakes is human. But how can you stay alert and make sure your brand avoids the most common slip-ups?

This article looks at 7 key social media mistakes to avoid.

  • Not Having an Engagement Strategy
  • Inconsistency
  • Using Too Many Channels
  • Being Nonresponsive
  • Sending Out the Wrong Links
  • Not Using Social Media Management Tools or Multiple Tools at Once.
  • Forgetting About the Purpose of Each Network.

To wrap it all up, it’s important to question whether you’re hitting the right marks. Your social media efforts should be continuously updated. Remain attentive to certain pitfalls and be cautious to avoid them.
[This article originally appeared on the Engagor blog]

EU VAT: Excerpt from training manual – Management and advice

Accountancy Age Insights provide a free resource is taken from the Tolley Exam Training EU VAT Advanced Diploma in International Taxation (ADIT) training manual.

It covers ‘Management and advice’ and the difficult distinction in the area of financial exemptions between a ‘transaction’ (carrying our instructions) and ‘advice’ (suggesting what instructions to give) where ‘transaction’ is exempt, but the provision of advice is taxable. Relevant cases in this area are also provided.
Get it from here.

Free Business Resources: Business Growth Resource Centre

From down under:  Australian Institute of Company Directors (AICD): In such volatile economic times, mid-size business owners are searching for essential strategies for encouraging sustainability and growth. AICD’s ‘Directing Growth Program’ offers up a framework for long-term success.

As a business owner and director of a mid-sized organisation, there is no doubt you will face a particular set of challenges as you look to move your business forward. With tighter resources than ever before in a competitive environment you need to find smarter ways to initiate growth and refresh your business agenda. The new ‘Directing Growth Program’ from the Australian Institute of Company Directors examines strategies for building a strong governance structure for improved business performance. Find out more about the program here.
Download your FREE business resource from here:

UK: FRS – Is it really a big deal?

[17 November 2014, Accountancy AGE Insight] With less than 30 working days to go to new FRS and UK GAAP compliance, Steve Cox – IRIS Product Director, takes a candid look at the implications of change. How many hours will compliance take for a typical set of accounts? What are the benefits of early compliance?

Download this article from Accountancy AGE Insight to find out more.
Topics covered:

  • Planning ahead to manage increased workload.
  • Ensuring compliance.
Marketing Round up for Professionals November wk 1

Marketing Round up for Professionals November wk 1

The Boot Camp team returns:  Paul Dunn to join Ric Payne again!

After 15 years Paul Dunn [pictured] and Ric Payne are again collaborating to continue the work they started more than 25 years ago. The Australian pair are widely recognised as having a trans-formative impact on the public practice arm of the profession around the world through their famous Accountant’s Bootcamp and are set to do it again.

Paul Dunn said “Ric’s been saying for years that the basic model of an accounting firm is broken and he is absolutely correct. Principa’s Practice Innovation Workshop is not tweaking it at the edges. He’s coming right out and giving people an innovative model — one that is relevant right now and will set the stage for a firm’s future. I have a personal commitment to finish the job we started. And that’s why I’m delighted to play a part in this breakthrough and very different programme. It is very, very exciting.”

Payne said “It’s so exciting to be working with Paul again. He has a gift for communicating complex ideas in a manner that not only makes sense but inspires action. That was the key to the success we had with the Bootcamp. The hyper-competitive environment that accounting firms will be facing in the future will be nothing like the past and the strategies that worked then are failing to deliver results.”

“This is industry evolution in action. It’s time to re-think the accounting services model and that calls for a new way of looking at how a firm creates, delivers and captures value which is what the Practice Innovation Workshop is about” he said.

“The four major issues facing firms now and in the foreseeable future are attracting, developing and retaining talent, learning how to innovatively use emerging technology and communication protocols to create value for clients and the firm, helping clients navigate an uncertain economic environment, and dealing with succession issues.” Payne said.

The Practice Innovation Workshop has already been attended by over 200 firms and has received rave reviews by participants. The next programme in the UK will be held in Birmingham, November 17-18.
For more information and to register click here

Come on, why aren’t you getting it yet?
Before you get delve into the gems in this article, see if you can find the time to view the latest product from the One Smart Team at Bizezia: Your Daily News. Think about how you can use it as part of your firm’s objective to keep in touch with clients and prospects. It’s a great marketing tool and all for less than the cost of a Big Mac each morning! Go here to discover more…

Marketing ideas from Marketing Profs

More marketing ideas and tips have been published by Marketing Profs:

7 Steps For Wi-Fi Security

From Industry Bulletins: Whether your employees are taking some personal vacation time or work-related business keeps them on the road, now is a perfect time to think about your company’s Wi-Fi knowledge. 54 percent of people are connecting mobile devices to free Wi-Fi hotspots, and 35 percent are doing so on a regular basis, but people aren’t taking the proper measures to protect their personal and/or company data along the way.

This article shares some Wi-Fi tips for best ways travellers can stay productive and safe while traveling or in transit. Download from here

UK: Large businesses under HMRC enquiry

From ICAEW Economia: Julia Irvine reported that HMRC is looking into the tax affairs of two thirds of 800 largest companies in the UK. According to Jennie Grainger, director general of enforcement and compliance at HMRC, 528 as yet unnamed companies, including a number of multinationals, are “under enquiry” after HMRC identified instances of possible tax avoidance and non-payment of taxes.

She told the audience at HMRC’s stakeholder conference last Thursday that although the number of large businesses being investigated was high, it did not mean that most of them were “on the make”.

“But it does highlight both the complexity of the international tax system in which they operate and our need to be very actively scrutinising how they negotiate their way through the system.” she said.

Editorial comment by Bizezia: HMRC’s strategy appears to be counter-intuitive to the idea of attracting large foreign businesses to operate in the UK: The last thing they’ll want is to spend time and money on HMRC enquiries.

Boost Your Customer-Centric Approach

Provided by Influitive: There was a time when campaigns were king and sellers were in control. Not anymore. Welcome to the age of the customer, which means big things for customer marketers.

Marketing success was once dependent on short-lived advertising campaigns and email blasts. Now it demands more engaging approaches that build strong, ongoing relationships and put the customer at the center of it all. That also means that the role of customer marketers has changed, and it’s now more important than ever. Chock full of insights, recommendations, and resources, The Rise of the Customer Marketer can help you better understand this fundamental strategy shift and how you can succeed as a marketer in this new age.

Download this FREE guide to learn:

  • The role of customer marketers, then and now
  • The challenges of customer marketers today
  • Key metrics for measuring the success of your advocacy and engagement programs

Why understanding Google Shopping should be your number one priority

In Business Matters, Luke Smith, Founder and CEO of Croud wrote: Modern retail marketing can be a minefield. Like countless others, when you think you’ve got to grips with the latest trend, software or technique, something new comes along.

Luke Smith “bets” you often read about changes to Google’s search algorithm to see how this will affect your campaign and maybe you spend hours researching RTB platforms to see which is the most effective. If you are a digital retail marketer I’m going to simplify things for you. Understanding Google Shopping should be your number one priority right now.

So what is Google Shopping? Simply put, it is the latest evolution of Google’s Product Search, or even more simply ecommerce ads that contain images alongside product descriptions, formerly known as ‘Product Listing Ads’. It allows people to find products and compare prices between different online merchants. The algorithm that supports this paid for model also factors in feed quality and structure, allowing merchants to influence the listings using SEO techniques, which makes it all the more interesting.

All of a sudden, Google’s Search Engine Results Page (SERP) is resembling a marketplace, not dissimilar to Amazon.

If a company understands how to get the most out of Google Shopping, it can provide one of the most impressive ROIs across all product advertising. In 2013, almost 6bn searches were made on Google every day and online sales hit the £100bn mark in the UK. With the SEO and PPC support on Google Shopping, merchants have great opportunity to position their products prominently and drive traffic to their site.
Read more here

Why 802.11ac “beamforming” might be the answer to your office wireless woes

From Smart Company: David Hancock, the founder and managing director of Geeks2U, a national on-site computer repair and support company writes: If you’re struggling with Wi-Fi black spots around the office, “beamforming” lets you target your signal where you need it most.

Wireless networking is one of the wonders of the modern age, letting you cut the cable as you roam around the office. While it’s heaven when it’s working at its best, Wi-Fi can quickly turn to a living hell if you’re plagued by reception issues.

There are a few basic things you can do to improve your office Wi-Fi coverage.
Read this article to find out more here

10 New Rules of Marketing Professional Services

In Hinge Marketing, Lee Frederiksen: In David Meerman Scott’s classic New Rules of Marketing and PR, he discusses the changes that have redefined the world of marketing.

Hinge Marketing decided to use the New Rules as a springboard to discuss the changing rules of marketing professional services.
Read more here

Six quick wins to convert web visitors to clients

In accountingWEB, posted by Robert Lovell who says: In this article, Alex Tucker, who leads the PracticeWEB marketing team, reveals six areas of focus that accountancy firms can increase the volume of leads and sales generated from their websites.

Speaking with Chris Hughes in a live webinar, Tucker outlined the following simple and practical ways to convert web visitors to clients [read the full article for the “how to” actions required]:
1. Optimise your ‘about us’ page
2. Mobile friendly
3. Trust symbols
4. Social proof
5. Think about forms
6. Call to action
Read more here

Shift work dulls your brain – report

James Gallagher Health editor, reported on BBC News website: Working antisocial hours can prematurely age the brain and dull intellectual ability, scientists warn. Their study, in the journal Occupational and Environmental Medicine, suggested a decade of shifts aged the brain by more than six years. There was some recovery after people stopped working antisocial shifts, but it took five years to return to normal.

Experts say the findings could be important in dementia, as many patients have disrupted sleep. The body’s internal clock is designed for us to be active in the day and asleep at night. The damaging effects on the body of working against the body clock, from breast cancer to obesity, are well known.

Now a team at the University of Swansea and the University of Toulouse has shown an impact on the mind as well.

Three thousand people in France performed tests of memory, speed of thought and wider cognitive ability.

The brain naturally declines as we age, but the researchers said working antisocial shifts accelerated the process.
Read more here

Microsoft: Retail sales of Windows 7 and 8 ended

Microsoft has officially stopped selling retail copies of some versions of Windows 7 and 8.The date to stop selling the software was set some time ago and should help Microsoft move people onto more recent versions of its operating system. Separately, statistics suggest people are finally moving away from some very old versions of Windows.

The next version of Windows, called Windows 10, is due to be released in late 2015.

Old code
From 31 October, consumers could no longer buy copies of the Home Basic, Home Premium and Ultimate versions of Windows 7. Now, Windows 8 is also no longer available. The change affects both copies bought in shops or loaded on PCs and laptops.

The current version of Windows, 8.1, will be the default version offered on PCs.
Read more: www.bbc.co.uk/news/technology-29880144

UK: VAT Changes – Planning for HMRC’s restriction in VAT recovery

Chantrey Vellacott report that following the case of the British Airport Authority (BAA) HMRC have updated their guidance in relation to the VAT recovery position of holding companies. This highlights HMRC’s increasingly strict and narrow view on when VAT may be recovered.

In determining whether VAT may be recovered HMRC will consider whether a holding company is a taxable person engaged in economic activity and whether there is a direct and immediate link with taxable supplies. The basic functions of a holding company, such as acquiring shares, disposing of shares, receiving dividends and defending its subsidiaries from takeovers do not, of themselves, give rise to the right to recover. A holding company must make actual taxable supplies, such as management services, if VAT is to be recovered. Alternatively VAT may be recoverable where a holding company is a member of a VAT group and it can be shown that the costs it has incurred are a cost component of taxable supplies made outside the group by its subsidiaries.
Read the full article to find out what do you need to do here

There’s been a lot going on… are you keeping up to date?

There’s been a lot going on… are you keeping up to date?

This article is my regular round-up of marketing and business promotion issues plus other interesting things over the past week. It provides access to tools you can use right now to promote your firm plus software that will help those endeavours. The really good thing is that most of them are FREE – yes, that’s right, they won’t cost you or your firm a penny (or a dime, if you are reading this in Canada or the USA).

Marketing ideas from Marketing Profs

More marketing ideas and tips have been published by Marketing Profs:

Is this happening to your client base?

One-in-five small to medium businesses have shrunk over the last three months, Zurich’s quarterly SME Risk Index, released yesterday, shows. In spite of continued recovery this year, SME confidence in the economy has remained low this quarter.

Small business Britain shrugs off risk as confidence surges
This is what the Index shows:

  • Latest Zurich survey shows SME confidence has almost doubled compared to last quarter
  • There’s a 10% leap in SMEs reporting lower risk in the market economy
  • SMEs now re-investing in assets and operations up around 50% compared to three months ago
  • Workforce capacity and availability of talent are now rising concerns
  • Overall concerns have lowered substantially since the Zurich SME Risk Index began in 2012 and have fallen to 39.92 in October from 42.17 in July.

Read the full report here.

Social Media Manager, Are You Asking Your Co-Workers These Questions?

In Simply Measured, Lucy Hitz posed these questions: What am I missing?  How should I repurpose content? Why isn’t our campaign hitting right?

If these are questions you’ve asked yourself while thinking about your brand’s social strategy, look around your marketing and social media departments.

The answers are likely right there, in the people who your company has hired to execute on email marketing, sales and account management, and even community management.

As a Social Media Manager, it’s your job to make sure your marketing strategy doesn’t exist in silos, so take some people out for coffee, burgers, ice cream, or vodka, and make sure to ask the right questions.
Read more to get the questions, here.

Office 365 adds storage, MDM enhancements

In Tech Target, Jake O’Donnell, wrote that in an effort to entice more enterprise customers, Microsoft has beefed up Office 365 with mobile device management (MDM) and free unlimited storage.

Microsoft is upping the ante for IT shops in need of more storage availability and mobile management controls in Office 365 plans.

The company will beef up its Office 365 storage and management capabilities to entice IT customers to weigh Microsoft’s full slate of mobile product offerings. It will soon introduce mobile device management capabilities directly in Office 365, plus free, unlimited storage in OneDrive for all Office 365 customers.

While the changes could pique IT’s interest in Office 365, integration with existing systems will be key to whether or not Office 365 is a good fit for organizations.
Read more, here.

How to Command a Room Without Saying a Word

In Inc. Magazine, Will Yakowicz wrote that, as a leader, there are times when it’s crucial to assert your influence. His article provides tips to help you make everyone else stop what they’re doing the minute you arrive. You know the old-school-leader archetype – a powerful presence walks into a room, and everyone present stops in their tracks. While command-and-control leadership is a thing of the past, charisma is a timeless attribute.

You can harness your charisma to demonstrate your dominance over a room, to create a feeling of friendship and loyalty, and to communicate good or bad news. Your emotion at the time affects your posture and reveals your intentions subconsciously, so others will see and feel whatever signal you are giving off. Remember, back when you worked for someone else, how you could tell what kind of news the boss had before he opened his mouth at a meeting?

Interestingly, you can learn how to control these subconscious triggers for your own benefit as a leader. Nick Morgan founder and president of communications consulting firm Public Words, writes in Harvard Business Review about how leaders can master the art of entering a room to wield influence and take advantage of their own charisma.

To exert your influence on others, Nick Morgan says you need to first find out what you’re putting out there. “Take inventory of how you habitually position yourself in front of the world and repair if necessary,” he writes.
Check out Nick Morgan’s tips here.

First impressions: Oppo N3, the phone with a motorized swivel camera

From an article in Times of India: Oppo was the first phone maker to launch a Smartphone with a rotating camera module, eliminating the need for two different lenses for front and back. Now, the China-based premium device maker wants to take the experience to the next level with its new N3 Smartphone that features a motorized camera swivel. This means you don’t need to manually rotate the camera mount when you wish to take a selfie. The Smartphone also features high-end hardware specifications and a premium design.

Oppo N3 looks like a refined version of the N1 with a relatively compact form factor and a more curved jaw line that we’ve seen on the Oppo Find 7. It even shares the Find 7’s Skyline notification light. It fits well in the hand and one of the reasons for that is the 5.5-inch display (the Oppo N1 sported a 5.9-inch display.

Scientists develop mind-reading “brain decoder”

Sarah Spickernell wrote in CITY A.M. that mind reading has become possible for the first time ever, thanks to a brain decoder developed by a team of scientists at the University of California, Berkeley.

In an interview with the New Scientist, the team explained that the decoder works by translating the signals fired off in your brain while you think into actual words, since the brain responds to its inner voice in the same way as it responds to other people’s voices.

“If you’re reading text in a newspaper or a book, you hear a voice in your own head,” lead researcher Brian Pasley explained.

“We’re trying to decode the brain activity related to that voice to create a medical prosthesis that can allow someone who is paralysed or locked in to speak
Read how it works here.

How to be charming: it’s in the voice

Sarah Spickernell also wrote in CITY A.M. to ask: why is it that some people are more charming than others? In a completely platonic way, it is possible to feel attracted to someone based entirely on the way they move and speak.

It’s all down to how low your voice is, and how easily you can adapt it to suit the person you are speaking to, according to a group of scientists at the University of California, Los Angeles.

They changed the vocal frequencies of male politicians from Italy, France, Portugal and Brazil, and analysed how these were perceived by over 250 participants. French president François Hollande and Luigi Magistris, the mayor of Naples, were among the politicians whose voices were altered.

It turned out those with lower voices were generally found to be more appealing because they seemed more dominant, while those with higher voices were viewed as weaker, more submissive leaders.

Crowded markets for the SME: entering where others wouldn’t dare tread

From Business Matters: Entrepreneurs are used to hearing phrases, ‘X have developed something similar’ or, ‘There’s already an app for that’. They are also used to being told that the market is too crowded and they are too late to enter it. For some this is exactly where the opportunity lies.

However, a crowded market, if anything, shows that demand – and a market – exists. Facebook was not the first social media site, and Google was not the first search engine. The key isn’t finding an empty field – but narrowing your product or the service you provide to a well-defined and niche customer, and meeting their needs better than anyone else.

This idea doesn’t make the situation any less daunting, however. A crowded market inherently involves a competitive climate – the article provides some ways to make sure you have the edge.
Read more here.

Why you should find your ‘Why’

[30 October 2014, AccountingWEB] Posted by Rachael Power on 29 October: There’s a lot of talk about finding your ‘Why’ recently, based on a famous book and Ted Talk by author, business coach and motivational speaker Simon Sinek. But what is it and why should accountants listen?

At the 2020 Group annual conference in Birmingham recently, Bootcamp pioneer Paul Dunn [pictured] gave an impassioned speech on practices finding their ‘Why’. Based on this same theory from Sinek, Dunn’s speech implored practitioners to find their ‘Why’, in other words the purpose, cause or belief that inspires you to do what you do.

On finding this, Sinek argues, can you then reach your full potential as a firm and reach the clients you want to reach – those who share your passion and your enthusiasm.

“I imagine a world where people wake up every day inspired to go to work and return home at the end of the day feeling fulfilled by the work they do, feeling that they have contributed to something greater than themselves,” according to Sinek.

To first buy into this philosophy, accountants [and lawyers] need to recognise that they don’t need to accept whatever clients and work rolls in the door. Instead, realising you have the ability to pick up and work with your ideal clients, the ones who resonate with your firm’s why will lead you down the path of picking them up.
Read the full article at: www.accountingweb.co.uk/article/why-you-should-find-your-why/567118

Check out Simon Sinek to spur you to bigger and better things

From my blog on 5 August in which I wrote about Simon Sinek: He’s an optimist and is described as “a visionary thinker with a rare intellect”. In a series of YouTube videos, he invites you to imagine a world where people wake up every day inspired to go to work and return home at the end of the day feeling fulfilled by the work they do, feeling that they have contributed to something greater than themselves. He’s a trained ethnographer, and the author of two books: the global best seller, Start With Why: How Great Leaders Inspire Everyone to Take Action and his newest book, Leaders Eat Last: Why Some Teams Pull Together and Others Don’t.

Born in Wimbledon, Simon Sinek speaks a lot to professionals at audiences in the USA and the UK (and elsewhere, no doubt). Go to YouTube and search for Simon Sinek. Here are a few videos that you’ll want to watch and learn by:

FREE iPad CTO Tips and Tricks Guide for IT Executives and Managers

Tradepub.com reports that the iPad CTO Kit brings together the latest in information, coverage of important developments, and expert commentary to help with your IT Management related decisions.

The following kit contents will help you get the most out of your IT Management research:

  • iPad Tips and Tricks – A Guide for Executives and Managers
  • How Mobile Management Services Fill a Critical Security Need
  • The ABCs of Mobile Device Management
  • Taking Windows Mobile on any Device

Download the FREE guide from here.

Rahman Ravelli E-Book 26th Edition: Now available for download

Rahman Ravelli has been ranked as one of the elite fraud firms of solicitors in the world’s most prestigious legal guide. They have just published their E-Book 26th Edition which is now available for download. The E-book includes the following articles:

  • THE RISK OF FAILURE: Official talk of a new offence of failing to prevent business crime may emphasise the need for compliance.
  • EVERY LITTLE HELPS: Is Tesco’s £250M financial black hole a case of salesmanship, aggressive accounting or straightforward fraud?
  • LIBOR AND LIABILITY: Why the Libor scandal touches on so many business crime issues.
  • SOURCE OF THE PROBLEM: Financial problems in outsourced public contracts are a multi-million pound reminder of the need for a proper anti-fraud approach.
  • EASTERN CUSTOMS: China teaming up with Europe to prevent fraud may be a taste of things to come.

Download from here.

Lean Six Sigma: Leadership in designing its implementation

From SoftExpert.com: The up-front design and development of the program before a Lean Six Sigma implementation goes a long way to ensuring that the correct success factors and measurables of the entire program are followed and delivered to all relevant stakeholders.

In this white paper, the author discusses and examines the implementation criteria of a Lean Six Sigma program to maximize the chances for success of the project – relevant to all organization types.
Download FREE whitepaper from here.

Legion Trade Finance launches special funding initiative for the UK fashion industry

From BM Magazine:  Specific funds of at least £20m have been allocated by Legion to boost the buying power of SMEs as they make plans for Spring Summer 2015. The UK fashion industry is now buying for Spring Summer 2015 with buyers touring the world securing the right products. Trade finance enables businesses of all sizes to pay for goods and Legion is playing a critical role in providing much needed capital.

In recent months, Legion has funded goods with an onward sale value of over £5m. It has supported a wide variety of businesses, from haute couture designers to high street suppliers through to discount stock wholesalers. This experience is now being extended to businesses of all sizes, with facilities available to help pay suppliers. Legion has allocated a £20m fund specific to the UK textiles and clothing sectors, although much more is available subject to demand.
Read more here.

Company Reporting – Emerging Issues: Joint Arrangements under IFRS

From AccountancyAGE Insight: This FREE report, taken from the Company Reporting “Emerging Issues” series from CCH, a Wolters Kluwer business, looks at the way in which companies have altered their accounting policies for joint arrangements following the adoption of IFRS 11.

The report examines the way in which companies apply the concept of joint control, taking into account the guidance given by IFRS on whether arrangements fall within the scope of IFRS 11. It goes on to look at the way in which companies assess whether joint arrangements should be considered joint ventures or joint operations and how these are accounted for using, respectively, the equity accounting method of IAS 28 “Investments in associates and joint ventures” or by directly recognising the share of the assets, liabilities, revenues and expenses of a joint operation.

The report also examines financial reports from nine companies.
Download the FREE report from here.

VAT Changes are coming

Last week, on the Europa website: Ideas on how to ensure a simpler, more effective and more fraud-proof VAT system tailored to the Single Market in the EU have been outlined in a paper published by the European Commission.

After much political and technical consultation, it has appeared that an origin based system is not achievable and the consensus is that any definitive regime must be based on the principle of destination i.e. VAT is due at the point of destination of the goods. However, there are many ways in which this can be designed and implemented for B2B supplies of goods. The document published on 30 October sets out what the Commission considers to be 5 feasible options. These are:

  • The supplier would be responsible for charging and paying the VAT , and supplies would be taxed according to where the goods are delivered
  • The supplier would be responsible for charging and paying the VAT, and supplies would be taxed according to where the customer is established
  • The customer – rather than the supplier – would be liable for the VAT, and taxation would take place where that customer is based (Reverse Charge)
  • The customer – rather than the supplier – would be liable for the VAT, and taxation would take place where the goods are delivered
  • The status quo would be maintained, with some modifications

The document also gives a brief explanation of the options. The Commission is now undertaking an in-depth assessment to determine the impact of each of the options for businesses and for Member States. On the basis of its findings, it will present the possible way forward in Spring 2015.
The document is available from: ec.europa.eu/taxation_customs/taxation/vat/future_vat/index_en.htm

Concern at IRS use of Civil Asset Forfeiture Laws in the USA – same worries as HMRC’s new powers?

Mike Godfrey in Tax-News.com wrote about the actions the IRS are taking to collect money – not so different to HMRC’s approach in the UK to collect tax from delinquent taxpayers.  HMRC probably got their ideas from our US cousins.

Following a recent report in The New York Times, lawmakers have expressed concerns about the Internal Revenue Service’s use of civil asset forfeiture laws to seize the assets of small business owners.

The Civil Asset Forfeiture Act of 2000, which was aimed at preventing money laundering, drug trafficking, or other crimes, has been criticized for enabling government agencies to use greatly reduced standards of evidence to seize assets, and for the assets’ owners themselves to generally have to prove their innocence. In addition, civil forfeiture victims must either pay for a lawyer, which some cannot afford to do, or defend their property themselves. Overall, more than USD2bn was collected in 2013 from civil and criminal forfeitures.

In its article, The New York Times, using various examples, pointed out that: “the Government has gone after run-of-the-mill business owners and wage earners without so much as an allegation that they have committed serious crimes. The Government can take the money without ever filing a criminal complaint, and the owners are left to prove they are innocent.”

One example showed how the IRS had not accused a small restaurant “of money laundering or cheating on her taxes – in fact, she has not been charged with any crime. Instead, the money was seized solely because she had deposited less than USD10,000 at a time [so-called ‘structuring’], which they viewed as an attempt to avoid triggering a required government report.”
Read more here.

Innovation in Legal Services: creating the turn-key ABS

In this article, RPC reflect on the UK legal market seven years after the “Tesco Law” big bang and highlight one very innovative project they advised on, involving the establishment of a major new member-owned ABS1 on an outsourced basis.

With the media reporting “rip-off Britain”, the Barbarians at the Gate, aka New Labour (as part of their wider modernisation agenda) decided it was time for change for cossetted professionals. The Legal Services Act 2007 blew open the padlocked doors of the profession, bringing to an end centuries of self-regulation and unnecessary red tape which limited the ownership and management of law firms to lawyers only. Why, this particular change was felt to be a priority was never clear but the Act, as a whole, was thought to be all in the best interests of consumers, providing them with better, cheaper access to “Tesco Law”.
Read the full article here.

Surviving self-assessment: 5 ways a client portal can help

From AccountancyAGE Insight: The hectic weeks leading up to the self-assessment deadline on 31 January are a stressful time for tax professionals.  Fortunately help is at hand! Technology exists to make the entire process quicker, easier and more efficient. Read this short FREE guide from CCH to find out how.

Learn how a client portal can help you to:

  • Collect data from your clients.
  • Get verifiable, online approval.
  • Share information with clients and team members.
  • Give all parties secure 24/7 access.
  • Protect client confidentiality at all times.

Download the FREE guide from here.

TESCO – don’t write off the giant yet

TESCO – don’t write off the giant yet

There’s been more bad news about TESCO: Over the weekend, there were several stories about TESCO selling its bank. At first glance, it seems like a bad move but admittedly TESCO has to do something to restore itself to its former glory. However, the bank’s 6 million customers might feel more confident with a new owner. Time will tell. 

Tesco

The Telegraph reported: “Tesco has begun exploring the possible sale of a stake in its banking arm as it speeds up plans to raise billions of pounds in much-needed additional capital. The troubled supermarket giant, fighting the biggest crisis in its 95-year history, is in the early stages of examining a potential partial float of Tesco Bank, which could raise between £500m and £1bn.”

I’m not sure why TESCO needs to raise £2 billion or so: OK, they haven’t been doing so well recently but they’ve still been profitable. If they get their act together, they’ll soon have the money they need to expand. Selling their bank is rather extreme and as it’s closely linked to their credit card operations and Clubcard loyalty scheme, it doesn’t seem the smartest thing to do.

planeTESCO is also looking to sell its five-strong fleet of aircraft – most people will agree with that decision.

Then there is the mooted sale of Dunnhumby, the data mining engine behind its Clubcard loyalty scheme – I’m not sure if that’s the right decision at all. It might raise £2billion, or even as much as £3 billion according to analysts, but it’s long been regarded as one of the jewels in the TESCO crown. The accumulated knowledge that business has about TESCO customers, their behaviours and buying habits – surely TESCO won’t want someone else owning and using that information if the business were sold?

The overstatement of profits and the general malaise about TESCO’s response to the supermarket war raging in the UK, have conspired to topple the company from its previous lofty position as a respectable and growth-oriented organisation. Until their current problems, TESCO had been a darling of the UK stock market. When Warren Buffett sold a large chunk of the company’s shares recently, he was open enough to say that he made “a mistake” on TESCO, a group in which Berkshire Hathaway still owns just under a 3% stake.

tesco truckTESCO, founded a year after the end of World War 1 by Jack Cohen originally as a group of market stalls, changed its name in 1924, after Cohen purchased a shipment of tea from T. E. Stockwell and combined those initials with the first two letters of his surname.

I have blogged about it before arguing that companies like TESCO have three strategic options:

  • To be a cost-cutter – in that camp are Aldi, Lidl and possibly ASDA.
  • To be a differentiator – companies such as John Lewis, Apple and Virgin and come to mind.
  • To do nothing new and therefore to wither and die or to be bought by an alert white knight predator.

I place TESCO in the third category. They haven’t withered or died yet but they seemed set to go in that direction unless they did something dramatic. Maybe the £263m black hole in profits we’ve learned about over recent weeks is a blessing in disguise since serious action was needed.

Of course, we all know that TESCO is a retailer and a pretty big one too – one of the largest retailers in the world. In the 1990s, Tesco “repositioned” itself, from a “pile ’em high, sell ’em cheap” retailer, to one that embraced a wide social group and grew some five-fold in the process, by number of outlets. It may not have totally shed its “pile ’em high, sell ’em cheap” status and, as its inventor, it certainly isn’t used to losing out to newcomers such as Lidl and Aldi. The real trouble is that it may have lost its identity being neither one thing nor the other and it probably needs to reinvent itself all over again.

dave lewisAs the Telegraph put it last month, “the crisis facing Tesco is being celebrated by opponents and campaign groups who were bulldozed out of the way by its dominance”. But it needs to survive and reinvention is the answer. Apple did it. So can TESCO. That’s why the appointment of Dave Lewis [pictured], a non-grocer, as chief executive may have been one of the smartest moves TESCO has made for a long time. He is already talking about re-thinking and re-energising the company and you can hear his views in a frank video, here.

As I close this article on TESCO, I see that not only is it being bashed around in the UK but it is also losing market share on the global stage as German discount chains continue to steal its retail territory, according to researchers at Euromonitor International. CITY A.M. report that TESCO has now been bumped from fourth-largest retail chain in the world into fifth place by German value group Schwarz Beteiligungs. Its dominant position in the UK is also being eaten away by high-end supermarkets like Waitrose, and hard discounters Aldi and Lidl. Wal-Mart remains in pole position so it would be interesting to see how they’ve done what TESCO (so far) have failed to do.

Perhaps the solution for TESCO lies in the Euromonitor International small print. Their data on the global retailing industry is showing a steady growth of 5.3% in 2014 due to improved performance in Western Europe. Key findings from their new research shows:

  • From 2014 to 2019, a third of new global retail sales will come from China.
  • Nigeria is expected to see a compound annual growth rate (CAGR) of 10.9% to 2019, due to a growing middle class and an overall increase in disposable income.
  • In the last year, Latin America, the Middle East and Africa were the most dynamic regions with increases of over 12% in retail sales.
  • Apparel and footwear are reported to be the most popular products sold online and are expected to generate over US$360bn. Food and beverages are expected to be the most dynamic with 18.2% CAGR by 2019.
  • Amazon and Alibaba are the only online retailers in the top 15 global retail rankings.
  • Online retailing is set to generate a third of all new retail sales, driven by strong growth in both emerging and developed markets.
  • Mobile internet retailing will account for 32% of internet retailing sales compared to 18% in 2014. Euromonitor International forecasts internet retailing to increase by 15% CAGR to reach US$1.7tn by 2019, making multichannel operations key for all retailers looking for growth.
How you could lose all your clients to KPMG or PwC

How you could lose all your clients to KPMG or PwC

Should smaller firms be worried?

In accountingWEB, Nick Huber & Rachael Power reported last week that KPMG has set its sights on the small-business market with the launch of a cloud accounting service for SMEs. The cloud-based service, which cost the firm £40m in investment and was developed with Xero, includes accounts preparation, bookkeeping, payroll, VAT and corporate tax returns.

The partnership between Xero and KPMG was announced last March and its New Zealand branch has also recently been awarded ‘platinum partner’ status.

According to a KPMG spokesperson, Xero will be very much linked into the package, combining their already existing software with parts the Big Four firm built in-house “to bolt on and widen the offering”.

The new service puts KPMG in competition with smaller accounting firms and software suppliers such as Sage One. It costs £150 per month or more and can also include advice from KPMG staff. Simon Collins, KPMG’s UK chairman, said the firm wants to be the “clear choice” for all privately-owned businesses.

Not to be outdone by KPMG, PwC has come up with a different strategy to get small to medium-sized clients: An agreement between PricewaterhouseCoopers (PwC) and online debt market MarketInvoice, announced last week plans to give businesses extra borrowing options.

If your firm is a law firm, don’t just sit there and say “this won’t apply to us”. It will: KPMG announced at the beginning of the month that it had become the first ‘Big Four’ professional services firm to be awarded an Alternative Business Structure (“ABS”) licence by the Solicitors’ Regulation Authority to operate on a multi-disciplinary practice basis – this allows the firm to deliver an expanded range of focused integrated legal services complementary to its existing business.

A blueprint for the modern accountancy firm

From accountingWEB: At the 2020 Group annual conference earlier this month, US chairman Chris Frederiksen [pictured] spoke about how to build a modern accountancy firm. Based on 2020’s research and Frederiksen’s own experience of firms around the world, he came up with five elements common to modern, profitable firms.

“We are now in a paradigm shift, as we have never seen it before,” he said, referring to finance technology innovations such as Apple Pay. Most accountants are following the ‘Red Queen’ concept and running as fast as you can just to stay where you are at the moment.”

According to Frederiksen, modern, profitable firms typically specialise in a particular industry or product. In addition, it knows its purpose or ‘Why’ and doesn’t try to be all things to all people.  “You don’t see Starbucks selling Coke,” he said, “because that isn’t who they are or what they believe in.”

With 90% of what the profession does becoming largely commoditised by technology that lets people to do themselves, firms need to diversify and adapt to survive. Once the firm has hammered out its why, what it will focus on and what industry and area it will specialise in, it can then stop taking in “whatever rolls in the door”.

Focus draws on three things, said Frederiksen: passion that you can transfer to your clients; being darn good at what you do; and figuring out a way of working that’s very profitable.
[Comment: what Chris doesn’t say is what you have to do when heavyweights such as KPMG and PwC start to infiltrate your territory.]

Marketing ideas from Marketing Profs

More marketing ideas and tips have been published by Marketing Profs:

Isaac Asimov Asks, “How Do People Get New Ideas?”

From MIT Technology Review, last week: Isaac Asimov was an American author and professor of biochemistry at Boston University, best known for his works of science fiction and for his popular science books. Born in Russia, he made his home in the US and died aged 72 in 1992. Now, published for the first time, is a 1959 Essay by Isaac Asimov in MIT Technology Review at the link below. It covers the creative process, the nature of creative people, and environments that promote creativity.

Microsoft Building Third-Party Publisher Ad Network

From Search Marketing Daily, by Laurie Sullivan: Microsoft has plans to build out a third-party ad publisher network, similar to Google AdSense, placing premium high-quality ads on publisher sites supported by Bing and Bing Ads.   The brands want to augment existing desktop and mobile search traffic. David Pann, GM for the search network at Microsoft, said the company already has the technology to make it happen.
The service would support publishers that wanted an option other than Google to drive organic search traffic to their sites. Bing was never really in the business to compete for that publishing search ad volume.

Do you know these 29 Social Media Analytics Terms?

From Smart Brief: You can download this FREE guide to brush up on the key terminology for Facebook, Twitter, LinkedIn, YouTube, Pinterest and Instagram.

In addition to detailed definitions, you’ll also learn best practices and gain valuable insights from some of the leading pros in the industry.
Download now from: go.unmetric.com/29-must-know-terms-for-every-social-media-analyst

The Most Ridiculous Excuses For Skipping Work

Forbes report that for the last 10 years, job listing site CareerBuilder has put out a list it calls “The Most Unbelievable Excuses for Calling in Sick.”

Last year an employee said he couldn’t come in because his false teeth flew out the window while he was driving down the highway. Another claimed that someone had glued her windows and doors shut so she couldn’t get out of her house. This year the excuses include a worker who said he felt he had to stay at a casino when he had money left after a gambling weekend. Then there was the employee who said she couldn’t come in because she had woken up in a good mood and didn’t want to ruin it.  This year’s excuses were gathered through a Harris Poll that ran from 11 August to 5 September, among 3,000 workers and 2,000 hiring managers.
Read the complete excuse list, here.

Accountants: Managing your Xero clients – Step 8: Marketing your practice

From AccountancyAGE Insight: In this eight-part series, the briefings have guided you through the benefits of using Xero, the training, learning and support we provide and how Xero helps you increase your client engagement and satisfaction – as well as improving your overall practice efficiency.

In Step 8, the FREE briefing runs through all eight steps to summarise how you can manage your Xero clients and really work on improving your client engagement and satisfaction.
Download from here.

UK: PwC and MarketInvoice to give small firms investment boost

In City A.M., Chris Papadopoullos reported that an agreement between PricewaterhouseCoopers (PwC) and online debt market MarketInvoice, announced today, plans to give businesses extra borrowing options. PwC will inform its clients about MarketInvoice’s financing services and the online firm will refer its clients to the PwC My Financepartner team – accountants who specialise in helping early- to mid-stage firms.

MarketInvoice provides an online platform where firms can sell their invoices to investors. The firm then owes the investor, but gains the cash, which it can use to pay immediate debts. The investor also receives interest payments.

Email is alive and kicking

183 billion emails sent per day, 4.2 billion email accounts worldwide, 6% growth rate—it’s safe to say that email is here to stay.
Source: www.marketingprofsu.com

Asking the Right Questions: How to Evaluate Marketing Automation

From Marketo: If you’re considering a marketing automation solution, you’re probably familiar with the benefits: incredible productivity, targeted engagement, alignment with sales, and serious insight into what’s working—and insight into what isn’t.

But as you evaluate solutions for your business, you’ll need to consider the capabilities that matter most to your success. This guide uses extensive research from David Raab Associates and VentureBeat to highlight the practices satisfied marketing automation users have in common.

Download the FREE Asking the Right Questions: Evaluating Marketing Automation eBook, to find out:

  • What satisfied marketing automation users have in common
  • How various features and capabilities affect marketing productivity, campaign effectiveness, marketing/sales alignment, and reporting
  • How to amplify the value of your marketing automation

Read more, here.

The Best-Performing CEOs in the World

Who are the best-performing CEOs?  Adi Ignatius in Harvard Business Review (November 2014) says the knock on most business leaders is that they don’t take the long view—that they’re fixated on achieving short-term goals to lift their pay.  So which global CEOs actually delivered solid results over the long run? HBR’s 2014 list of top performers provides an objective answer.
You can find out who they are at: hbr.org/2014/11/the-best-performing-ceos-in-the-world

5 Simple Steps for Creating ViralSocial Content

[24 October 2014, Simply Measured] Posted 22 October, By Kevin Shively: As social media marketers, we’re constantly reaching for that next piece of “viral” content. That next blog post, photo, infographic, Tweet, promotion, video, or offer that gets shared like wildfire across the web.

The problem is that in our quest to create the new hotness, we don’t always do our homework.
In order to make this a more tangible lesson, the author used Simply Measured’s own Twitter account as an example, analysing Q3 of 2014 as a way to identify some possible viral topics, content types, and most importantly, potential.
This is an interesting story, well worth reading: simplymeasured.com/blog/2014/10/22/5-steps-for-creating-viral-social-content/

Working for yourself: maintaining focus, building resilience

From ICAEW:  One of the seminars at September’s Setting Up in Practice event (3 September 2014), hosted by Olivia Landsberg, was Working for yourself: maintaining focus, building resilience.

This article provides the key ideas for those who weren’t able to attend.

The event explored 3 key subject areas:

  • reframing what marketing means to you;
  • scheduling time for “important but not urgent” tasks; and
  • creating your own informal advisory board.

Marketing, regulatory issues and work-life balance are common concerns for members. The context for the seminar was to regard these not as problems but as a way of thinking. A resilient mind comes from being aware of as well as challenging our assumptions and understanding that they are different from facts.
Read more here.

Twitter Introduces App Platform Fabric In Bid For More Mobile Dollars, Data

From Adage, By Mike Bergen: Twitter is beefing up its mobile presence, making a move for more ad dollars and data from handheld devices. On Wednesday, the social media company introduced Fabric, a mobile-app platform meant to lure more developers to its suite of products. The move pits Twitter against rival ad-sellers Facebook, Google and Yahoo, which all host competing products.

CEO Dick Costolo introduced Fabric as “the future of mobile software development” at Flight, Twitter’s inaugural mobile developer conference in San Francisco. “[It’s] a future that is built on a collection of fully integrated end-to-end services,” he said, speaking to a room of over one thousand developers. “It is entirely about you and your users, not us.”

At the 22 October conference, Twitter also unmasked ‘Digits,’ a tool within Fabric to authenticate mobile-app users via telephone numbers. Its first corporate partner is McDonald’s. The fast-food giant will use Digits for all of its native apps, including Surprise Alarm, its customer-engagement app.

Digits, a two-step, so-called “white-label” log-in, will roll out across 216 countries, in 28 languages. Tying login info to phone numbers, rather than email addresses, could also be more lucrative in ramping up active users globally, where Twitter is seeing its fastest growth.
Read more here.

Microsoft ditching the Nokia name on smartphones

BBC News reports that Microsoft is ditching the Nokia brand name from new devices, less than a year after acquiring the Finnish mobile firm. New Nokia Lumia smartphones will instead be known as Microsoft Lumia, the company said. Nokia’s non-mobile division, which is not owned by Microsoft, will continue to use the name.

The mobile operation was bought by Microsoft in April in a deal worth $7.2bn (£4.6bn). Since then, Microsoft has quietly shifted away from the Nokia brand.

A post on Nokia France’s Facebook page confirmed the branding shift. The renaming will roll out globally in due course, Microsoft has said. The announcement comes despite Microsoft agreeing to a 10-year deal to use the Nokia name on mobile products.

Can Microsoft’s Surface Pro tablets usurp the business notebook?

From SmartCompany.com.au, David Hancock writes: If you need to stay productive when you’re away from your desk, Microsoft’s latest “hybrid” tablet/notebook could be the gadget you’ve been looking for.The boom in portable devices makes it easier to stay on top of things while you’re out and about, but remaining productive while you’re on the road is always a balance between portability and usability. Apple and Android tablets hit the sweet spot for some people, but life becomes more complicated if you’re not prepared to sacrifice a physical keyboard and traditional desktop applications.

This is where Microsoft’s Surface Pro range comes to the fore, especially if you’re already using Office 365 and are wedded to the Microsoft ecosystem. With a slick detectable keyboard, the Pro can easily switch from tablet to notebook and back again.

PayPal launches loan service for SMEs

BM Magazine reports that PayPal [Boss David Marcus pictured] has introduced Working Capital, a new loan product which promises eligible merchants a tailored grant loan within minutes of request. Whilst not in the UK yet, Australia is the first market outside the United States to receive the service, we will see the new service during 2015.

PayPal customer experience and solutions director, Kareem Al-Bassam, said that Australia was chosen due to demand from SMEs for wider choice of financing options, but expected the UK to be the next territory

SMEs that want to take up the new service will complete a four-step application process; eligibility can be checked by PayPal merchants which have held an account for at least 12 months via the provider’s web site.

Marketing Profs: Smart thinking… pass it on

From Marketing Profs: Lots of goodies here.  Check out the featured FREE whitepapers listed below for the latest research and how-to marketing guidance. Also, be sure to keep your eye out for next month’s selections.

Facebook Analytics: The Complete Guide to Facebook Analytics
Learn how to use your brand’s Facebook data to fully analyze your – and your competitors’ – activity on Facebook, and inform your strategy
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Facebook Advertising: The Path to 1:1 Marketing Success
Transform segment-driven, offer-based marketing campaigns into personalized 1:1 customer journeys by building a 1:1 customer journey strategy.

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Metrics: 10 Metrics that close the gap between marketing and sales
Marketing & Sales should be like peas in a pod, but too often they’re misaligned and misunderstood. These metrics help close the gap.

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Content Marketing: 10 Ways to Improve Your Content Marketing
Increase your website & intranet ROI – enhance your content marketing & distribution strategies. Read Chasing Engagement: Part 1

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Customer Experience: [Whitepaper] Guiding the customer journey
Channel-hopping customers? Optimize their buying journey online and offline. Offer individual relevancy and boost conversion by up to 35-40%

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Customer Satisfaction: You have their NPS® score…now what?
Measuring your customers’ satisfaction is great place to start, but unfortunately too many companies stop there. Find out what you can do next.

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Free eBook: The Changing Landscape of B2B eCommerce

From Magento:  For years, eCommerce was a B2C game—a channel best suited for consumer brands and retail transactions. Several recent studies and some major shifts in buyer behaviour, however, paint a different picture. This ebook will explore the consumerisation of B2B eCommerce and the massive opportunity for B2B companies that get it right.

Audit Exemption: Increased threshold in 2015

FREE from AccountancyAGE Insight: In line with the EU Accounting Directive it is likely that the Department for Business, Innovation & Skills will propose an increase in the audit exemption thresholds during 2015. Almost 100 audit professionals took part in the Wolters Kluwer survey to assess the likely impact of this change.  You can read an analysis and commentary of the results in this FREE paper.

Passed by the European Parliament in June 2013, the Directive included increases in the maximum thresholds that member countries can adopt for the definition of small companies and audit exemption.

What impact will this have on audit professionals in the UK? Will fee income from audit work decline? What can be done to make up the shortfall? How do practices plan on communicating with their clients?
Read this FREE report to find out.

UK-Tax: Draft clauses to be published on 10 December 2014

From ICAEW Tax Faculty: Draft clauses to be included in the Finance Bill 2015 will be published on 10 December 2014. These will be accompanied by responses to the earlier policy consultations, explanatory notes, tax information and impact notes and other relevant documents.

The consultation on the draft legislation will be open until 4 February 2015.

Accountancy Age Insight

From AccountancyAGE Insight: The BI Survey 14 examines BI product selection and usage among users in areas including business benefits, costs, proportion of employees using the product, competitiveness, recommendation, innovation, performance, customer satisfaction and agility.

The BI Survey 14 features:

  • A comparison between different types of BI tools based on how customers say they use the products.
  • KPI dashboards packed with concise information, which can be absorbed at a glance.
  • Who the leading reporting vendors are in terms of business benefits, project success, price-to-value perception, big data analytics and much more…

View the FREE Briefing here.

Brains, Rats, Shams and Politicians

Brains, Rats, Shams and Politicians

Last week, I blogged about developments in brain networking. I wrote that although human brains have been around for a long time and have largely ruled the roost, computers have claimed the top spot and have been doing things better than humans – except for solving crossword puzzles.

mind

I explained that humans are now able to send thoughts directly to other brains. Apparently, the dawn of human brain-to-brain communication has arrived. Scientists have also connected the brains of lab rats, allowing one rat to communicate directly to another via what appear to be network cables.

Perhaps the ultimate direction of these scientific experiments is that a human brain could talk to a rat’s brain, or a monkey’s or an elephant’s. You get the picture, I’m sure.

Where might brain connectivity lead us?

superman filmI’ve been thinking about where all this brain connectivity might lead us. I fear that my imagination has run a little wild, but indulge me please…

Do you remember the first Superman film and Clark Kent’s fascination with his Kryptonian origins – so much so that he made regular trips to “converse” with his long-deceased father who taught him much of what he needed to know. My question is: Could the brain of a baby be connected to an adult brain or to a computer for data transmission so that everything the baby needed to know to function throughout life could be transferred at an early age. No further education would be needed. Schools and Teachers and Universities would be extinct. School fees would a thing of the past. School buildings and College campuses could be converted into residential accommodation.

In the future, humans can look forward to being even brainier than we are now. It will even apply to politicians and we, the electorate must learn to sort the wheat from the chaff, the facts from fairytales, and the bogus and lies from the truth. So, what do you make of the following stories…

Under the Cosh for £1.7 billion

david cameronUnder the above scenario, there would also be no surprises for the politicians or the electorate – such as the £1.7 billion ‘bolt from the blue, to pay a surcharge on our EU membership subscription.

Last week David Cameron denounced as unacceptable and unjustified the demand to pay £1.7billion to the European Commission, according to the Chairman of the Public Administration Select Committee Bernard Jenkin.  The Prime Minister compared the demand to ‘being coshed with a piece of lead piping.’

What baffles me is that how both the Prime Minister and the Chancellor failed to anticipate that a bill would be coming. Maybe they’ve spent so long on focusing on the UK’s recovery miracle that they were blind to the consequences.

I have commented at some length about the recovery miracle and only last week I wrote asking if the UK recovery is an illusion. Bruce Stout, manager of the Murray International Investment Trust, says: ‘There is no recovery. We’ve thrown the kitchen sink at everything over the last five years and extended debt to unprecedented levels.’

If the doubters are right, we have all been misled including the EU who presumably wouldn’t have ‘coshed’ us with a £1.7 billion bill if we hadn’t tried to appear to be smarter than our EU fellow member countries.

An Immigration Dream dashed by the Germans

airportDavid Cameron’s plans to impose a cap on immigration from the EU have been thrown into disarray by Germany’s Angela Merkel. The Prime Minister has pledged to make reforms to the freedom of movement of workers within the EU a “red line” in a proposed renegotiation of the UK’s membership terms, saying he wants to bring in quotas for low-skilled migrants from the union.

However, the German Chancellor has dismissed the prospect of any radical change saying that “Germany will not tamper with the fundamental principles of free movement in the EU”, according to an interview in The Sunday Times.

An Economic Fairy Tale

once upon a timeHa-Joon Chang, an internationally acclaimed author and Reader in Economics at Cambridge University, wrote in Social Europe Journal last week asking: Why Did Britain’s Political Class Buy Into The Tories’ Economic Fairytale?

He says that falling wages, savage cuts and sham employment figures (his words, not mine) expose the UK recovery as bogus. Without a new vision we’re heading for social conflict. He likens the picture we’ve been given as being so full of holes it looks like a piece of Swiss cheese. It’s worth reading his article, available here, if you have any doubts at all about the reality of our economic miracle.

What do you think?

The late Albert Einstein is quoted as saying:

“Politics is a pendulum whose swings between anarchy and tyranny are fuelled by perennially rejuvenated illusions”.

Please comment below or email me at mpollins@bizezia.com with your thoughts on this article.

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